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Tata Communications: Solutions for any Enterprise (MESA)

The media and entertainment industry is synonymous with creativity and innovation. With the proliferation of smartphones, tablets, and HD TVs, consumers expect to see movies, videos, sporting events and live programming on all kind of devices, on the go, anytime, anywhere. Moreover, due to the growing number of media and entertainment (M&E) companies entering the industry, competition is steadily increasing all across the globe. In this hyper-competitive market, companies are looking for a connectivity partner that can help them keep pace with the emerging business models and the ever-changing consumer habits. With the world’s largest undersea fiber cable network and satellite uplink facilities, Tata Communications provides solutions for every kind of enterprise in all segments of media and entertainment, including gaming, sports, news, music, cable, and broadcasting. The company’s Tier 1 Content Delivery Network with integrated DDoS detection and mitigation ensures blazing fast content delivery even during large DDoS attacks — cutting page load times, eliminating video buffering, and delivering HD live streams worldwide.

The global media ecosystem — first of its kind — provides a comprehensive solution that includes asset management, workflow management, channel origination, internet contribution feeds, OTT platform and transcoding as service.

Through these offerings, Tata Communications works across the media & entertainment landscape globally to keep up with the fast changing demands of enterprises and end consumers.

Tata Communications is the official connectivity provider of Formula 1, as well as the Official Web Hosting and Content Delivery Network Provider of Formula1.com. Since 2012, Tata Communications has powered Formula 1 to seamlessly reach out to its tens of millions of fans across the globe with a complete end-to-end solution. In 2014, Tata Communications became the first company to deliver a live 4K feed from a Formula 1 event. In 2015, the company completed another successful proof of concept, delivering a live trackside feed from the Singapore track to Formula One management’s technical HQ in Biggin Hill, U.K. — with no time lag between the live broadcast and the footage viewed on the app. Also known as an over-the-top (OTT) service, this test demonstrated how the Formula 1 fan experience could be enriched through new technology.

Tata Communications’ technology leadership and focused approach to foster a culture of innovation in the sport has been recognized by multiple stakeholders. Today, the company works with 20-plus broadcasters to deliver F1 to fans across the globe and has been chosen by Formula One Management (FOM) to provide broadcast services for the GP2, GP3 and Porsche Supercup racing series. Tata Communications provides a fully diverse end-to-end fiber and satellite solution to broadcasters from across the globe at the 12 race locations in 2015.

Tata Communications has also partnered with several other media companies to manage, deliver and broadcast live OTT content in sync, anywhere in the world. For example, Tata Communications is the global connectivity and innovation partner for Red Bull Media House for its new television channel due to launch this year. The partnership allows Red Bull Media House to use Tata Communications’ Video Connect Service to ensure maximum uptime, reliability and premium quality of video delivery – optimizing the consumers’ viewing experience. The company has also joined forces with Net Insight, a specialist in the transport of live, interactive and on-demand content, to enable media organizations to manage and deliver live OTT content globally, in complete sync across all devices, for the first time, thus eliminating time lag in online video content delivery and allowing media organizations globally to better monetize live events. Similarly, Tata Communications has also partnered with China Telecom Global, leveraging Tata Communications’ Global Video Network and China Telecom Global’s regional expertise and leadership, to enable and manage media content for customers in China and globally.

Tata Communications offers a complete spectrum of innovative services to help broadcasters and all media and entertainment companies to thrive in this dynamic environment. Its Video Network covers more than 300 media hotspots in 125 cities globally. Today, over 24% of the world’s Internet routes travel over Tata Communications’ network and the company is the only Tier-1 provider that is in the top five by routes in five continents.