Film/TV
Hulu Looks to Mediamorph for Contract Management
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Online streaming powerhouse Hulu has partnered with data management services company Mediamorph, with the former using the latter’s rights-centric software platform to get more revenue out of its content contracts and library of titles. The partnership will give Hulu access to Mediamorph’s “Deals” service, a cloud-based service that promises centralized management of content rights for distributors, allowing companies like Hulu to better track their content costs for any number of titles, generate accrual reports, and calculate amortization records.
“We are thrilled to be working with Hulu, a pioneer and leader in streaming TV,” said Mediamorph CEO Rob Gardos. “Contracts, titles, and rights have exploded in the digital age. Our platform provides our customers improved understanding of costs and revenue drivers of their most valuable asset: their content.
“We look forward to helping Hulu continue to lead the pack as their service grows exponentially in the years ahead.”
Separately, Mediamorph announced that telecom operator Millicom — which operates in more than a dozen markets in Latin America and Africa, covering 62 million-plus customers — has also partnered up, accessing Mediamorph’s “Linear Deals” and “Supplier Payments” services.
“With our rapid expansion across our eight Latin American markets, we needed a flexible solution that allows us to better manage our linear channel deals. Spreadsheets weren’t cutting it,” said Luciano Marino, VP of cable at Millicom. “Mediamorph’s platform is part of our scalable growth, so that we can continue to provide the best cable TV content and enable our customers to connect to the digital lifestyle.
Gardos added: “We are excited to be working with Millicom in Latin America, a market with tremendous Pay TV growth potential. Mediamorph is focused on enabling customers to scale more quickly, drive more revenue, and thrive in a TV landscape that is evolving quickly.”
