Business

Avid Integrates Aspera FASP to Enable High-speed Transfers for Global Media Asset Management (SCN)

IBM has announced that Avid®, a media technology leader and creator of the Avid Everywhere™ platform, has integrated Aspera FASP® high-speed transfer technology with Avid Interplay® | MAM to easily and securely move large media assets globally to and from any location and storage type with greater speed and reliability for coordinated multi-site content creation, management, and distribution. The deep API-based integration ensures the entire rich set of high-speed file transfer features available with Aspera FASP are supported and can be used directly within Interplay | MAM for a completely seamless user experience. Within the MediaCentral™ | UX user interface, the common user experience of the Avid MediaCentral Platform, users can initiate high-speed file transfers between local and remote systems accessible to in-house and remote contributors, or initiate an Interplay | MAM Export to transfer any MAM asset to a target system. End users or operators can easily monitor any Aspera transfer jobs in MediaCentral | UX. All Aspera encryption, privacy and bandwidth control capabilities are fully supported…

Avid addresses the production needs of all creative industries, ranging from industry-leading creative tools, to ingest, collaboration, and management systems, and intelligent media storage, and multiplatform delivery solutions. A cornerstone of Avid’s broad offerings is Interplay | MAM, a powerful, highly scalable, and fully customizable media asset management solution trusted by top broadcast, news, and post-production facilities. In order to cater to worldwide audiences who demand faster access to higher quality content, Avid integrated Aspera FASP high-speed transfer to enable more complex and geographically dispersed production workflows.

Avid customers rely on Interplay | MAM to make production and archived assets stored across multiple local and remote systems accessible to every in-house and remote contributor, an essential requirement for organizations to achieve success in an ever-changing media landscape. For large media transfers over wide area networks between systems and contributors located hundreds or thousands of miles apart, Avid needed a joint partner solution to deliver the best available file transfer performance to meet the time-critical demands of its customers.

By enabling Interplay | MAM with the new high-speed Aspera File Transfer Integration kit, Avid customers can connect their existing or new Aspera Enterprise Server or Point-to-Point Clients and easily extend high-speed file transfer capabilities to any BPM process running within the Interplay | MAM orchestration engine.

“Given the superior performance and results Avid has experienced with prior Aspera FASP use cases, we felt this integration would enable Interplay | MAM to allow customers to seamlessly move their media assets quickly and reliably without fail,” said Dana Ruzicka, vice president and chief product officer at Avid. “With Aspera, we gain a great deal of confidence that our customers can quickly move media assets globally with little-to-no interruption in their workflow.”

“Avid’s customers are top broadcast, news, and post-production facilities that operate on tight deadlines and need to exchange and distribute content immediately, without delay,” said John Wastcoat, Aspera VP of business development. “Aspera makes life a little easier for them by alleviating the pain points experienced with traditional transfer protocols – namely speed and reliability problems – and providing fast, dependable and highly secure transfers of large media files.”