HITS News Headlines

Imagine Takes Video Solutions to Azure’s Cloud (HITS)

Media software and networking solutions provider Imagine Communications has had several of its end-to-end video solutions certified by Microsoft Azure and made available through the cloud-based Azure Marketplace, the companies have announced. Imagine’s cloud-enabled channel creation solution Versio, live encoding offering SelenioFlex Live, and multiscreen ad insertion service xG AIM are all now available in 20 Azure datacenters, for businesses in 140 countries, including China…

“With more video content being managed and distributed over IP, media companies gain the benefit of network agility, flexibility and elasticity that cloud-based video capabilities offer,” said Charlie Vogt, CEO of Imagine Communications. “Imagine has been investing in hybrid IP, software-defined and cloud-enabled solutions to future-proof today’s buying decision and ensure our clients are prepared for the network of the future.

“Our collaboration with Microsoft advances the industry by providing incremental optionality for deploying our market-leading production, playout and distribution solutions in Azure.”

Steven Guggenheimer, corporate VP and chief evangelist for Microsoft Corp., touted Azure’s ability to offer solutions like Imagine’s via the cloud, cutting off the need for hardware and datacenter investments, and allowing for the virtualization of operations with a “geographically dispersed” platform.

“Microsoft and Imagine Communications share the same vision of revitalizing media operations through the flexibility, scale and operational efficiency of cloud-based services,” said Guggenheimer said. “Together, we are accelerating solutions for the media industry by providing broadcasters, content distributors and others with the ability to reduce time-to-market while moving from a capital-intensive business to a pay-as-needed operational model.”