M+E Connections
Deluxe Adds FairPlay Streaming to OTT Offering
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By Chris Tribbey
Deluxe Entertainment Services Group has added support for FairPlay Streaming (FPS) technology to its multiscreen and OTT delivery platform, Deluxe OnDemand.
FairPlay Streaming is a content protection DRM technology created by Apple, and Deluxe will offer it with 32-bit encryption for iOS devices and other Apple platforms, including the iPhone, iPad and Apple TV…
“OTT direct to consumer services are accelerating at a daunting pace. For content owners looking to participate in the emerging world of AppleTV, the opportunity to increase revenue by reaching a new audience is real,” said Brett Belinsky, president of Deluxe Delivery Operations. “Consumers demand to be in control of their media libraries. To address this need, Deluxe continuously invests in the technology and development to support all formats, so our clients can focus on delivering premium content, to any device, destination, and window, not on building and maintaining infrastructure.”
The addition of support for FairPlay Streaming to Deluxe OnDemand will give both programmers and studios a solution for Apple devices, one that will prepare and stream content directly to consumers, Deluxe added.
