Exclusives

Media content today is about more than pictures and sound. It’s also about the embedded intelligence that orchestrates the movements of those pictures and sounds as they travel through today’s complex production workflows onto the full range of smart platforms and devices.

Metadata and watermarks are being embedded…tracking and recognition software are being encoded… and storage and archiving are being auto-recognized, logged and classified.

The second annual Smart Content Summit, to be held February 4th at the Luxe Sunset Hotel in Los Angeles, will focus on how those parts fit together, and on the cutting edge technologies and strategies for managing and monetizing data-rich media.

Presented by MESA’s Smart Content Council, the summit will feature a packed slate of panels and presentations from leading studio and network data and IT executives, computer science researchers and technology vendors focused on making content smarter for today’s smart devices and platforms.

Preliminary topics include:

• Strategies for end-to-end data management;
• Simplifying software for content creators;
• Integrating asset management with rights and contracts management;
• Advances in computer vision and content recognition;
• Metadata taxonomies and ontologies;
• The impact of disruptive technologies on content management.

This year’s event will also feature a Metadata Madness luncheon, where all the industry associations will report on how they are actively making sense out of their members’ metadata needs; and how they are starting to work together. We’re integrating this popular MESA program into this year’s expanded Smart Content Summit since metadata plays such an integral part in the evolving Smart Content ecosystem.

Content advisors for the Summit include:

• Anthony Accardo, Director, Research and Development, Disney | ABC Television Group;
• Byron Dumbrill, Vice President, Global Digital, Miramax
• Nona Janssen Walls, Senior Vice President, Data Analytics, Lionsgate
• Grace Jeng, Director, Enterprise Media Framework, Fox Filmed Entertainment
• Brian Kursar, Vice President, Data Strategy and Architecture, Technology Solutions, Warner Bros.
• Jason Lambert, Executive Director, Content Licensing & Metadata, Sony Pictures Entertainment
• Stan Scoggins, Senior Vice President, Worldwide Marketing Assets, NBCUniversal

“Our Content Advisors for the Summit have done an amazing job crafting a preliminary conference program with the hottest topics and most challenging issues within their organizations,” said MESA executive director Guy Finley. “Data’s intimate relationship with content needs to be at the forefront in the minds of content creators, studio executives and service providers so we can all work more efficiently, effectively monetize across all business units and move our workflows into the new era of Smart Content.”

Click here for more information on the Smart Content Summit, including registration and sponsorship packages.