M+E Daily

Mediamorph Launches Mediamorph Connect Platform

Mediamorph, a leading cross-platform media and entertainment intelligence and analytics firm, today announced the unveiling of a new easy-to-use, cloud-based platform, Mediamorph Connect, to more effectively and efficiently automate Avails management.

Mediamorph Connect was born from the firm’s foundational work in solving problems for the major motion picture studios, who would previously report data to them via different processes, formats and from different people. They solved that problem with the creation of a cloud-based platform to collect rights, performance and social data on an industry-wide scale.

Now Mediamorph Connect solves the reverse problem for operators of digital video services. Studios put out Avails, windowing information, metadata formats, and asset formats. Mediamorph saw the same problems with different processes.  Mediamorph is implementing the new system for two of the largest video platforms, and is looking for additional partners.

“Mediamorph Connect is a game-changer for studios and video distributors, creating an efficient solution to complexities surrounding the management of Avails information in a very seamless approach,” says Mike Sid, Co-Founder and CEO, Mediamorph. “Our software layer on top of our managed service team will automate the process and data flow into a trusted universal reporting format of Avails information.”

Mediamorph has seen the changes in the way consumers find and consume entertainment, and is using this new API-driven platform to help streamline the overall digital supply chain. Benefits for  operators include: easier management of the Avails process for partners; creation of a trusted, single-source of Avails information; and a scalable cloud platform. Benefits for studios are similar, with the added benefits of improved data and reducing time and costs due to process automation.

For more information on Mediamorph, click here.