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Digital Marketing & Analytics Summit on Tap For Sept. 27th
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Welcome to the inaugural issue of the Hollywood IT Society weekly e-newsletter. Each Friday we will deliver the top headlines from the worlds of content management, storage, cloud infrastructure, and IT management direct to your inbox, along with breaking news and updates from the HITS team.
In that spirit, join us September 27 at the Four Seasons Hotel in Los Angeles for the Digital Marketing and Analytics Summit sponsored by HITS and Variety. The summit will feature a keynote interview with Michael Tritter, senior VP of interactive marketing for Warner Bros. Worldwide Marketing, conducted by Variety editor-in-chief for digital Andrew Wallenstein.
Tritter oversees interactive marketing for Warner Bros.’ theatrical releases, including online creative, publicity, media, social media, mobile, and promotional applications and games. He has worked on various aspects of all of the studio’s online campaigns since he joined the company as part of the team that built some of the earliest film web sites in 1996. He and Wallenstein will discuss the growing complexity of movie marketing in a world of multi-platform distribution, shrinking windows and growing competition for consumers’ attention.
Other top-level speakers scheduled to appear at the summit include:
Bruce Bleasdale, Vice President, Technology Solutions Delivery, The Walt Disney Company
James Brennan, Executive Director, TV Marketing Business Development, Sony Pictures Entertainment
Jennifer Cooper, Director Media & Entertainment Strategy, Adobe
Jennifer Klawin, Director of West Coast Sales, Tumblr
Prof. Jonathan Taplin, Director, Annenberg School of Communication and Journalism, USC
Tom Roach, Vice President, Worldwide Theatrical Distribution, Marketing and Production, Warner Bros.
James Brennan, Executive Director, TV Marketing Business Development, Sony Pictures Entertainment
Manish Jha, General Manager, Mobile, NFL
Alex Grossman, Vice President, Quantum , Big Data , Media And Entertainment , Quantum
Charles Matheson, Industry Strategist, Media & Entertainment, OpenText
Veda Narayanan, Director IT, Creative & Product Development Systems, Disney Technology Solutions & Services
Wesley Simpson, Vice President Media Asset Management, Turner Broadcasting Systems
Girish Bettadpur, Product Line Director, Akamai
Jamie Gallagher, Sales Consulting Manager, Value Chain Planning Applications, Oracle
Dominique Hanssens, Bud Knapp Professor of Marketing – UCLA Anderson
Richard Maraschi, Global Solutions Leader, Big Data & Analytics, IBM
Michael Crooks, Pracitce Executive, Social Enterprise, Industry Consulting Services, Communications, Media & Entertainment, HP Enterprise Services
Steven Worling, Senior Director, Information Technology, NASCAR
Girish Bettadpur, Product Line Director, Akamai
Tiran Dagan, IBM Global Business Services Strategy & Transformation Partner, IBM
Matt Corodimas, Senior Account Executive for Media & Entertainment, OpenText
Charles Matheson, Industry Strategist, Media & Entertainment, OpenText
Nicolas Beraudo, Executive Vice President, Worldwide Sales, General Manager US, AppAnnie
The full program is available here.
