M+E Daily

Gary Shapiro, President and CEO of CEA, to Keynote ESCA Digital, March 28, Los Angeles

Gary Shapiro, President and CEO of the Consumer Electronics Association (CEA) and best-selling author, will join the home entertainment industry at the 9th annual ESCA Digital Conference at the Luxe Hotel on Sunset on March 28 in Los Angeles. Shapiro will be joined by Consumer Electronics Daily’s Managing Editor Paul Gluckman in a keynote conversation, which will address CEA’s support of the UltraViolet format and the evolving digital entertainment market, as well as Shapiro’s own efforts to promote innovation in the United States.

As author of the new book, “Ninja Innovation,”  and as head of the world’s largest technology trade show, International CES, Shapiro has worked with the world’s leading corporations to create polices and programs that have launched some of the world’s most revolutionary products.  During his keynote he will discuss key strategies he has learned that have led businesses to record-breaking profits, while avoiding traps that could have led to crushing failures.

Shapiro’s ESCA Digital keynote conversation will be his first appearance in Hollywood since the announcement at International CES of a partnership with DEG for the promotion of  UltraViolet, in which consumers purchasing an eligible connected TV or  Blu-ray Disc player will receive up to 10 free UltraViolet movies to kick start their collections.

“I put innovation at the pinnacle of economic performance because without it, we are idle,” Shapiro writes in his latest book.  “With it, we achieve great success.”

Innovation will be the ongoing theme throughout the day at ESCA Digital, which will focus on workflows, standards and processes needed create the new digital home entertainment supply chain.  Under the direction of conference chairs Richard Marty, VP, Emerging Platform Development and Marketing, Sony Pictures Home Entertainment; Mark Turner, Director, Content Relations, Dolby Laboratories; and Larry Wilk, VP of Operations and Strategy, The Walt Disney Studios, this year’s conference will discuss issues such as: the roadmap for the new digital entertainment industry, how to prepare content for market, the importance of the user experience, as well as offer key digital entertainment data from leading consultancies.

The event is being sponsored by Intel, Cinram, Dolby, EIDR, Rovi, Signiant, Testronic Labs, Akamai and Sony DADC.  It is produced by DEG: the Digital Entertainment Group and MESA.

For more information and to register visit:  www.entertainmentsupplychain.com