M+E Daily

Microsoft will demonstrate its new SmartGlass 2nd screen TV technology for the first time on the East Coast since its E3 introduction at the 2nd Screen Summit, set to take place in New York on June 27.

Microsoft’s SmartGlass is a collection of apps and embedded technologies that enables digital content to migrate from one platform to the next — be it a phone, tablet, desktop, or home theater. Adding to the technology’s potential is a network of content providers that Microsoft is partnering with for Xbox Live programming; many, such as HBO, are already exploring SmartGlass apps.

At the 2nd Screen Summit, Ron Pessner, Partner and Group Program Manager of Microsoft’s Interactive Entertainment Business, will host an exclusive demonstration and discussion of SmartGlass. Pessner will be joined by Alison Moore, HBO’s Senior Vice President of Digital Platforms, for the demonstration.

The Summit, being produced by the 2nd Screen Society, Broadcasting & Cable, Multichannel News, and TWICE, is a gathering of executives from the consumer electronics, broadcast, advertising, and content industries, discussing new technology and business models around the emerging 2nd Screen ecosystem.

Other sessions will include:

• How Big is the 2nd Screen Market? Ben Arnold, Director, Industry Analysis, The NPD Group will set the stage for the sessions offering a 2nd screen perspective on the $200 billion global TV advertising market. Later in the program, Dell will present its view on the impact that the 2nd Screen ecosystem will have on “big data” and customer engagement.

• Sports for the 2nd Screen will be discussed by Joe Inzerillo, Senior Vice President, Mulitmedia and Distribution, MLB Advanced Media, along with a panel of executives from Turner Sports, ESPN, Dome Productions, Buddy TV, Chyron, and Elemental.

• The Evolution of Content for 2nd Screen will feature executives from Samsung, Viacom Media Networks, DG, Zeebox, T3 Media, and Endemol discussing how content holders are preparing for the impact on existing creative development, production schedules and workflows. Guy Finley, Executive Director of MESA, will moderate.

• App Development for Multi-Screen Audiences: Chuck Parker, Chairman of the 2nd Screen Society, will lead a panel of executives from Magic Ruby, TVplus, BluFocus, Digitalsmiths, and KIT digital on the proliferation of apps and software enabling 2nd Screen experiences.

• Monetizing the 2nd Screen: Cameron Clayton, EVP, Digital Product, The Weather Channel and Tammy Franklin, SVP, New Media Distribution, Scripps Networks Interactive will share the stage with executives from Wiredset/Tredrr, The Buddy Group, Flingo, and Dijit, discussing how a network approaches the content/programming/user experience for 2nd Screen audiences.

For more information and to register for the 2nd Screen Summit, visit www.2ndScreenSummit.com.