Smart Screen Exclusive
S3 Comes to NYC
Story Highlights
Produced by MESA in partnership with TWICE, Broadcasting & Cable and Multichannel News magazines and in conjunction with CEA’s CE Week in New York City (June 25-29), the 2nd Screen Summit (S3) NYC event will be
a gathering of CE, Broadcast, Advertising and Content Holder executives and their service provider partners for a half-day of information, market statistics, education and thought leadership around the emerging 2nd Screen ecosystem.
Building on the success of the S3 event held in Santa Monica in February, S3 NYC will emphasize the importance of the 2nd Screen to digital distribution models being explored by content holders and advertisers. Seen as a key to the success of digital is the engagement of consumer through 2nd screen user experiences, with the resulting data and analytics about consumers driving additional retail/engagement/revenue opportunities.
