VR Success Hinges on Ease of Use, Experts Say
Dr. Shane Pase, an expert on human behavior analytics and director of technology for virtual reality tech company The Lotte Project, sees a problem brewing in the nascent VR space.... More
Roundup: AT&T, Time Warner Deal Tops the Media Headlines
AT&T's Saturday announcement of its deal to buy Time Warner has sent shockwaves across the media landscape, with big headlines splashed across news outlets as industry player... More
Netflix: Original Content Drove Stronger-Than-Expected Subscriber Growth
Strong consumer interest in the growing stable of Netflix original content, including the new show “Stranger Things,” was the primary driver of the stronger-than-expected subsc... More
Experts: Fragmentation, No ‘Killer App’ Lead VR Challenges
It’s still very early days for virtual reality (VR), but there are many opportunities for the technology that lie ahead … as well as challenges, including market fragmentation ... More
Box’s Patel: Business Models are ‘Shifting Quite Dramatically’
Companies are facing significant challenges today, whether they are in the technology sector or not, according to Jeetu Patel, SVP of Box Platform and the company’s chief strateg... More
Vast Media VR Round-Up: Westworld, Sky Make Waves
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company Vast Media. To help promote its highly praised sci-fi ... More
Hold the VR Hype: VR Headset Install Base Small to Start, Study Says
Despite all the recent hype around virtual reality, just 6% of Americans will own a VR headset by the end of the year, or 11.4 million people, and roughly 93% of those headsets wil... More
Consumers Hit Retail Stores Early for PlayStation VR Launch
U.S. consumers descended on retail stores across the country to buy the PlayStation (PS) VR virtual reality headset when it went on sale the night of Oct. 13, including at select B... More
Seattle Area Becoming Major Center for AR, VR Innovation
The Seattle area is turning into a major center for augmented reality (AR) and virtual reality (VR) technology innovation, the economic development organization Washington Interact... More
Discovery SVP: Success of VR Hinges on Content
It’s been a year since Discovery Communications launched its virtual reality apps, and in that time, the broadcaster has learned what rule No. 1 is when it comes to VR: content s... More
YuMe: Early Morning is Sweetest for Advertisers
Reaching today’s digital consumer isn’t easy, but if you’re an advertiser, your best bet is to target them in the morning, not at night. That’s according to new research... More
Google Touts AI, VR in Pixel Smartphone, View Headset
Artificial intelligence (AI) and virtual reality (VR) are prominent features in the Pixel smartphones that Google unveiled during a news briefing in San Francisco Oct. 4. The Pi... More
