Strategy

 

Opportunities for Generative AI in Media Firms’ Corporate Functions (Genpact Blog)

To navigate this fast-changing landscape, media leaders need to understand where to selectively deploy gen AI to maximise its acceptance and impact. They should analyse the entire ... More

Bold Blueprints: Re-Thinking 2024’s Strategy (Slalom Blog)

As we reflect on the trajectory of artificial intelligence—especially the transformative power of generative AI in 2023—it’s clear that the past year has been nothing short o... More

OTT Streaming is Primed for Content Monetisation (Synamedia Blog)

Most consumers can tap into an unlimited range of video content choices covering every interest. But with easy access to almost every eyeball on the planet, how do video providers ... More

Avoid These 3 Generative AI Pitfalls (Zendesk Blog)

The race for businesses to embrace generative AI is on. IT leaders can stay ahead by avoiding these potential pitfalls.... More

NHL Unlocks the Power of Data with SAP Partnership

The first project the NHL delivered in collaboration with SAP was transforming NHL stats on NHL.com – creating a definitive destination for hockey analytics. Last season alone, m... More

The Three Keys to Transforming Customer Experience in the Digital Age (Adobe Blog)

Today, the winning strategy for the world’s most successful brands is “experience-led growth,” where companies deliberately create highly relevant, personalised experiences t... More

Web3 Could Change the Business Model of Creative Work (HBR)

Web3 could offer a new model for creative work. By offering new tools to earn and own assets, build wealth, and wrestle back control from powerful platforms and intermediaries, it ... More

Theatrical’s Role in Content Monetisation (Ampere Analysis)

In the latest edition of The Amp Podcast, we discuss all things theatrical, and content monetisation. What is the current state of the global theatrical market in the wake of the C... More

Patrick Lambe Discusses Knowledge Audits, Taxonomy and More (Synaptica Blog)

We talked again with Patrick Lambe, this time focused on his new book, Principles of Knowledge Auditing: Foundations for Knowledge Management Implementation. We discussed knowledge... More

The Art of Localising Korean Content for International Audiences (ZOO Digital Insights)

Jonghyun Oh, Managing Director of ZOO Digital in Korea, explores the rapid rise of the Korean content market and how the localisation industry can enhance its global success.... More

Maximizing Your Theater’s Online Impact: A SEO Triumph for Cinemas (The Boxoffice Company)

As a movie theater owner, you know that an outstanding cinematic experience is at the very heart of your theater’s success. But in a digital era where exhibitors now compete with... More

Tale of Two Industries – What Streamers Need to Learn (ICVR Blog)

Looking at dominant digital mediums in 2023, honing in on Gaming and Streaming seems inevitable, and comparing the two is becoming essential. Notably, gamers entwine themselves wit... More

Creatives and AI: Can We All Just Get Along? (Fast Company)

Savvy creators and marketers know that by combining technology and creativity, you can achieve faster and better. That’s when things start getting to the next level. ... More

How AWS Activate Has Helped More Than 280,000 Start-Ups Bring Their Ideas to Life

Since its inception 10 years ago, AWS Activate has provided $6 billion in credits to start-ups around the globe, to help them build their solutions in the cloud. As of today, more ... More

What is the Potential of Generative AI and Web 3.0 When Combined? (Softtek Blog)

This convergence isn't just industry buzz – it’s a promising frontier in the digital world. Here's a closer look at how these technologies can collaborate to re-shape our onlin... More

8 Questions CIOs Should Ask to Prime Their Business for Gen AI

Gen AI has captured the attention of companies worldwide with speed and force, and, in turn, has significant implications for business operations, models, products, and services. A... More

Eluvio CEO Michelle Munson on Personalised Video Delivery for FAST Channels (SVG)

The company’s Content Fabric aims for better monetisation in free ad-supported streaming.... More

Breaking Constraints – Re-Imagining Intellectual Property (ICVR Blog)

The collision of creativity and commerce is at a pivotal juncture, as Intellectual Property rights fuel and fetter the boundless potential of innovation in the entertainment and me... More

The Role of the CIO In the Era of Generative AI (Forbes)

In a rapidly changing digital landscape, AI stands tall as the most transformative force. The rise and mainstream adoption of generative models like ChatGPT has sent a clear messag... More

ICVR: The Power of Trusting the Player

In an era where the boundaries of technology and artistry continually expand, the gaming industry finds itself in a unique position, merging imagination with groundbreaking technol... More

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