Strategy

 

What’s Next for the GenAI Market in 2024? (IW)

With such opportunity, risk, and volatility at play, how should CIOs, IT leaders, and business heads invest in this technology right now?... More

Video Solutions AG Taps Whip Media FASTrack for Content Reporting, Partner Payments

Enterprise software platform and data provider Whip Media and FAST channel and AVOD provider Video Solutions AG have announced a partnership to implement Whip Media FASTrack, the F... More

Beyond Broadcast: New Approaches for Localized Digital Advertising (Synamedia Blog)

Addressable ads have shown to get 20% more active attention and improve recall by 10%. For broadcasters, achieving a granular segmentation can be challenging with their existing de... More

The Case for Centering the Smart TV Experience Around Consumers (Xperi Blog)

Today, more than 50% of US TV viewership is on streaming, according to Comscore, which puts increased importance on the smart TV and the subsequent experience that is delivered via... More

Future of IFEC: Why Creativity Must be at the Heart of Content Curation (Anuvu Blog)

Creative content not only sets airlines apart in a competitive market, but also fosters emotional connections between passengers and airline brands. Without it, onboard content can... More

It’s All In the Adaptation: The Importance of Crafting Believable Dialogue (VSI Blog)

High-quality dubbing is essential when connecting an audience with entertainment content outside their native language. This particularly rings true for English-speaking audiences,... More

DAZN, GeoComply to Pilot New Content Access Control System

GeoComply and DAZN announced a pilot for DAZN to adopt GeoComply’s advanced geolocation solution (GeoComply Core) to augment their Content Access Control systems. DAZN launched G... More

Gen AI and Content: Balancing Risks and Rewards (Cognizant Blog)

Never has the media industry encountered as nuanced a technology as generative AI. On the one hand, the technology offers limitless opportunities to create new products and thrilli... More

Common Sense Media, OpenAI Partner on AI Education

Common Sense Media announced a partnership with OpenAI to help realize the full potential of AI for teens and families and minimize the risks. (more…)... More

Web3 Could Change the Business Model of Creative Work (HBR)

By offering new tools to earn and own assets, build wealth, and wrestle back control from powerful platforms and intermediaries, it has the potential to simplify how creators fund ... More

How Adobe is Managing the AI Copyright Dilemma, with General Counsel Dana Rao (The Verge)

Adobe’s top lawyer discusses the future of copyright, why the Figma acquisition fell through, and why he’s optimistic AI won’t put creatives out of work.... More

AI Ushers in Era of Intelligent CX, Fuels Massive Industry Transformation

Zendesk released its annual Customer Experience Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service w... More

Video Anti-Piracy: Mitigating Unauthorised Access and Token Sharing in OTT Streaming (Verimatrix Blog)

All OTT streaming solutions are vulnerable to malicious attacks. The use of DRM is essential for protecting content, as it ensures that the content is not exposed in the clear and ... More

Navigating the Evolving Landscape of FAST (Red Bee Blog)

As their rise in popularity and reach shape content provider’s distribution models and consumer habits, content discovery has an increasingly relevant role for platform operators... More

Tech Trends Shaping the Future of Advertising (ExchangeWire)

Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. The ad tech industry, and t... More

Genpact Unveils Industry-First Operating Playbook for Scaling Responsible Generative AI Projects

Genpact has unveiled an industry-first playbook: FMOps – The Generative AI Imperative for Production. The playbook, which focuses on Foundation Model Operations (FMOps), provides... More

Nielsen: How Network Radio Delivers a Bigger Bang for Advertisers (Inside Radio)

As national advertisers and agencies map out their 2024 media plans, Nielsen presented a deep dive on network radio for its clients on the buy and sell sides Wednesday. Using the m... More

Unlocking Agile Media Management with iconik and Wasabi Hot Cloud Storage

Managing tons of media files can be tricky. Media needs to be stored in an organized, accessible way so you can grab the asset you need quickly without having to jump through multi... More

Opportunities for Generative AI in Media Firms’ Corporate Functions (Genpact Blog)

To navigate this fast-changing landscape, media leaders need to understand where to selectively deploy gen AI to maximise its acceptance and impact. They should analyse the entire ... More

Bold Blueprints: Re-Thinking 2024’s Strategy (Slalom Blog)

As we reflect on the trajectory of artificial intelligence—especially the transformative power of generative AI in 2023—it’s clear that the past year has been nothing short o... More

Sign up for our newsletters
* indicates required
MESA Newsletters