Measurement

The definition of viewability (whether an ad can be seen or not) is one of the most elusive issues in digital advertising. Viewability standardisation has perfected the vanishing a... More

Not only are marketers continuing to boost budgets for content marketing, three-quarters of them can now measure the bottom-line impact of those efforts, according to a new report ... More

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: t... More

In a deal being announced today with one of the world’s largest aggregators of mobile user identities and behaviors, Nielsen’s eXelate unit will dramatically expand its footpri... More

For years we’ve been hearing that digital needs to be more like TV. This has always been the prescription for making the medium more appealing to advertisers, who still allocate ... More

While all eyes are on what the new combination of comScore and Rentrak will do for TV-video measurement, Rentrak has decided to bulk up its movie metric business with the acquisiti... More

It's been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then, however,... More

Every organization plans ahead for tech, finance, data and R&D, but few do so for measurement. The same forward-leaning approach needs to be applied to a two- to three-year bluepri... More

The central media currency is not audience, but trustworthy measurement. The television business was built on wide adoption of such a single standard. Nielsen's sampling method det... More

Some believe that you can deploy a tag management system on your site, wave a magic wand, and then never need to collaborate with the IT group. If you are planning on using a TMS w... More

Viewability is now the No. 1 KPI among all online video media buyers, according to eMarketer, a sign that the industry is evolving past CTR and completed streams as indicators of s... More

As live TV viewing continues to decline networks and buyers have intensified their pleas for a new metric to accurately measure viewing across all platforms, and their cries are fi... More

Marketers increasingly and understandably want paid media to be viewable, and with that desire comes the need for third-party measurement and validation. Unfortunately, as we conti... More

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today... More

There's apparently power in numbers in the fight against ratings fixture Nielsen. Measurement companies comScore and Rentrak have reached a definitive agreement to merge, the two c... More

It's clear that new programmatic technologies and marketplaces are providing automation that streamlines the once paper-driven, manual process of buying inventory for branding obje... More

To help media companies get faster and easy access to TV research, Nielsen has “opened” up its data in launching a series of programming tools -- APIs (application programming ... More

Rentrak and AMC Networks have struck a partnership to develop a cross-platform effort for TV program viewing -- one that will show incremental viewer “reach.” The effort will i... More

When it comes to TV programs, some viewers need to take in a few episodes before they’re ready to Netflix and chill with a show. That's what Netflix found when it analyzed its gl... More

In TV, the standard measurement unit for viewership is the average-minute audience -- how many viewers there are in an average minute of content. In the digital space, on the other... More