Measurement

TiVo Survey: Pace of Cord-Cutting Churn Slows (B&C)

Pay-TV subscribers seem to be a bit less volatile and may be a bit slower in switching providers or cutting the cord, based on a new survey by TiVo. When asked 82.8% of respondents... More

Netflix Offers a Rare Look Inside Its Strategy for Global Domination (Fast Company)

Attracting a global audience isn’t just a matter of luck–nothing at Netflix is. Rather, [Todd] Yellin and other colleagues go through endless rounds of AB tests and experimenta... More

Twitter Introduces a New Video-Centric Ad Format (TechCrunch)

While there’s a larger debate swirling around Twitter’s problems with abuse and harassment, the business side of the business is still chugging along. Today, the company is ... More

Future Ad Battles: TV vs. Digital (MediaPost)

This could be a daunting headline: “TV advertising hasn't yet seen real competition from digital.” This came from a recent report by Kannan Venkateshwar, media analyst for B... More

Digital Asset Management Readies for Its Fourth Era (CMS Wire)

We’re still in the Integration Era, but not for long. The fourth era of DAM involves machine learning and artificial intelligence (AI). DAM consultant Mark Davey expects DAM to p... More

DAM’s Reach Spreads Across the Enterprise (CMS Wire)

Digitals asset management (DAM) systems can benefit anyone who needs to deal with the distribution, use and control of brand approved images. And so it seems only natural that DAM ... More

How Programmatic Will Change TV Measurement (Digiday)

As programmatic TV advertisers look for more detailed metrics than the age and gender data provided by Nielsen, vendors and cable networks have a chance to come up with their own m... More

IBM Report: CEOs Across Industries Expect Cognitive Computing to Play Key Role

CEOs across multiple industries expect that cognitive computing will play a major role in their companies’ futures, according to the findings of a new IBM study. Seventy-three pe... More

Analyst Doubles Down on Advanced Advertising (MCN)

Analyst Omar Sheikh of Credit Suisse — who in April called targeted advertising a $100 billion revenue opportunity for the TV business — said in a new report that he has “inc... More

Google Is Helping Advertisers Track Spending In Brick-and-Mortar Stores (Billboard)

Google already monitors online shopping — and now it’s keeping an eye on physical stores to try to sell more digital advertising. The internet company said Tuesday that a new t... More

CBS Introduces Data to Help Ad Buyers Span Broadcast and Digital (Deadline)

Like other broadcasters this week, CBS used its upfront presentation today to take some shots at digital companies competing for ad dollars. But it also repeated a familiar theme: ... More

Oracle to Buy Digital Measurement Firm Moat (SCN)

Oracle has signed an agreement to acquire digital measurement firm Moat. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and ... More

Platforms Make Concessions on Measurement, But Not Too Many (Digiday)

Platforms are beefing up their third-party measurement options for advertisers. On Monday, Twitter said it would use Moat and Integral Ad Science for viewability and verification. ... More

Ratings Measurement: TV Industry Struggles to Agree on Best Method (Variety)

It’s not easy to embrace new ways of doing business after decades of sticking to the same methodology that has been in place since the “The Honeymooners” first flickered on s... More

Nielsen Launches Out-of-Home TV Ratings Service (B&C)

Nielsen said it launched its national out-of-home reporting service, which measures linear TV commercial viewing in bars, restaurants and other locations. ESPN, which signed up as ... More

Turner, Fox, Viacom Strike Deal to Offer Madison Avenue New Measures (Variety)

Three of the TV industry’s biggest players are teaming up in hopes of convincing Madison Avenue to accept a different yardstick when it comes to measuring the effectiveness of mi... More

YuMe, Nielsen Connect on Connected TV Measurement (SCN)

Digital video brand ad company YuMe announced March 1 that it’s partnered with Nielsen on a new programmatic platform-based campaign-based audience measurement offering, geared s... More

The Battle for Consumers’ Attention (The Economist)

The entertainment business is a never-ending and ever-intensifying war for consumers’ limited time and attention. Around the clock, each minute is contested by companies like Fac... More

Nielsen Delays Wide Release of Total Content Ratings, Doesn’t Set New Target Date (AdAge)

Nielsen won't release a syndicated product of its Total Content Ratings as it originally planned on March 1. At a meeting between the ratings behemoth and clients on Friday, the pa... More

Broadcast TV Presidents Want Nielsen to Get Things ‘Right’ and Delay Total Content Ratings Rollout (Adweek)

As Nielsen prepares to meet with media and agency clients Friday to discuss its strategy for releasing its total content ratings (TCR), the broadcast network presidents have added ... More