Marketing

Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce.... More

If there’s one niche of the business world that never stops evolving, it’s marketing. Digital marketing is highly dependent on the maturation of online technologies and is cont... More

What’s holding advertisers back from investing in CTV and OTT? Unlike video, display and social formats, OTT is seen as a major financial and strategic investment due to higher C... More

B2B marketplaces and progressive web apps are among the technologies that will see greater business adoption next year, according to several industry experts.... More

While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brand... More

If brands are to thrive and survive in what’s expected to be a very different holiday buying season, the delivery of positive customer experiences is what will allow them to rise... More

Brands and retailers are desperate to get their employees to post on TikTok. For years, companies have invested in recruiting employee influencers who can put a face to the brand a... More

Advertisers are estimated to spend 99.22 billion on search in 2024, with Amazon among the top ad spenders as a result of the increasing e-commerce trend.... More

Retailers are adopting a variety of technologies to enhance their holiday sales and customer experience strategies as consumers continue to cope with the major disruptions of the C... More

Adobe plans to integrate Workfront's capabilities with Experience Cloud, its platform focused on marketing customization, content delivery and data, analytics.... More

Business-to-business commerce will continue to undergo a major transformation in 2021 as companies adopt the latest technologies to find new customers, improve their supply-chain e... More

2021 will be the year that digital experiences, operations, products and ecosystems come of age, according to a new report.... More

Where does customer experience end and digital marketing begin? In today’s customer-centric world, the two practices are increasingly intertwined. One thing experts agree on is a... More

At least a full decade before teasing new music snippets online became Marketing 101, the U.K. band and its label Capitol's ingenious web-heavy strategy propelled Kid A to the top ... More

Predictive opportunity scoring, predictive lead scoring, predictive analytics for forecast management and guided selling are the top four AI-based technologies B2B selling organiza... More

Major marketers in the days ahead will be trying out ways of making football fans feel part of the action even while quarantined at home.... More

Fewer ad tech companies have been raising significant sums of money as VC funding has turned its attention to greenfield opportunities in areas like fintech, edtech and retail tech... More

Advertisers’ brand suitability concerns are not limited to the editorial content against which their ads appear. TV and streaming advertisers are also concerned about what other ... More

While some companies and industries are affected more than others, every marketer has needed to take a step back and reevaluate their marketing strategies to adapt to a suddenly ch... More

Verizon Media is expanding its omnichannel programmatic platform, announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will p... More