Marketing

The adoption of new technology across the buyer journey, combined with advancements in artificial intelligence and machine learning, has seen rapid growth over the past few years. ... More

Everybody is excited about 5G. Be it governments, telecom operators, businesses, or the public. The technology has created a lot of hype — and most are sure it will live up to it... More

With consumers shifting more of their spending from physical stores to online, and young generations looking for novel in-person lifestyle moments rather than just products, mall o... More

On the surface, it looks like a no-brainer move to claw back lost ground from streaming services like Netflix and others, but under the covers it is so much more. Disney+ could act... More

We are in the “Golden Age” of creativity, said Adobe CEO Shantanu Narayen during his opening keynote address at Adobe MAX in Los Angeles this morning. According to Narayen, tec... More

In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By ut... More

Online advertising has proven its ability to promote a brand, but its effectiveness in establishing an impactful brand identity is still being explored. When building a brand, mark... More

Reinventing the over $3 billion email marketing segment is a feat that on its face appears impossible, but that’s just what Salesforce claims to have accomplished with its latest... More

Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven decisions, improve marketing campaigns and understand important customer ... More

The rise of digital technologies has opened new doors for CMOs. From gaining unprecedented customer insights and fostering engagement to driving enterprise growth in ways few could... More

The market for advertising technology is expected to record exponential growth between now and 2023. But predicting how the landscape will truly shake out, especially given shiftin... More

The social media giant never really disappears while you’re attempting to kick back and relax and, well, watch. Facebook Watch shows are intertwined with the platform. Facebook i... More

Content is king, say marketers. What they remain mum about: The data that informs this content is now a dominion so vast that no monarch may ever get it under control. Savvy leader... More

In anticipation of the holiday, retailers will be looking to exploit cutting-edge digital solutions to stand out amid the frenzy and to ensure they’re well equipped to maximize p... More

Fears of a 2020 recession are mounting, with new data from manufacturers adding more fuel to the fire. But 342 marketing executives surveyed by Gartner are mostly optimistic about ... More

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, it overtook advertisin... More

Instagram’s aggressive push into the e-commerce segment looks unlikely to reverse anytime soon. The Facebook subsidiary announced the launch of a new feature that pops up a notif... More

Digital audio is no shiny object. Listeners' passion for it is one reason savvy brands are incorporating it in their media mix. In today's cluttered media environment, where consum... More

The expansion of mobile networks using 5G connectivity is expected to be the catalyst for a great leap in connected user experiences, both online and in-store. Besides accommodatin... More

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earli... More