Marketing

Adobe’s Newest Labs Project Can Track In-Store Customers in Real-Time (Adweek)

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, ... More

Why AI Is the New Battleground for Brand Marketers (Adweek)

Every day there’s another article about AI and its power of personalization. They’re not wrong. As customers hand over more and more data and the technology to decipher that da... More

Spotify Will Turn Up the Volume on Programmatic, Podcasting in 2018 (AdExchanger)

Spotify was an early mover in programmatic audio, and it’s taking that momentum into 2018. “Marketers are moving so much money to programmatic. We’ve seen that channel explod... More

10 Trends That Will Shape Marketing in 2018 (CMO)

The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks. In the past 12 months we have witnessed many devel... More

Facebook Wants to Steal the Home Speaker Show With a Device of Its Own (AdAge)

Facebook is not retreating from competition for the home against Google, Amazon and Apple, as it turns out, reportedly planning to sell a communication-focused tablet called Portal... More

The Search Engine of AR (Forbes)

With the release of Apple’s ARKit and Google’s ARCore , creating augmented reality (AR) apps became a commodity overnight. It’s free, it’s cool, and it just works. So far, ... More

Amazon Has Big Plans for Alexa Ads in 2018 (CNBC)

Amazon is turning to Alexa and asking it to build a big digital advertising business. The e-tailer has been in talks with several companies about letting them promote products o... More

5 Trends to Watch at CES 2018 (Light Reading)

Smart homes beget smart cities - The smart home is an increasingly important topic at CES as more devices embed Internet connectivity, more platforms add new device management capa... More

Apple is Rattling Ad Tech with Safari’s Anti-Tracking Moves (Digiday)

Apple’s stance against tracking doesn’t uniformly hurt every ad tech company. But it does put pressure on vendors that rely on cookie tracking and third-party data to drive the... More

Reinventing the Physical Experience with Social Pattern Recognition (GeoMarketing)

The explosion of mobile technology has led us on a collision course, merging the physical and digital worlds as smartphones have become ‘intelligent’ enough to recognize visual... More

Podcast Ads Remain Stubbornly Old-Fashioned (Digiday)

Dynamic ad insertion became the dominant form of ad delivery for the podcasting industry last year, according to research published this summer by the Interactive Advertising Burea... More

The Future of Commerce is Mobile (CMO)

It wasn’t long ago that brick-and-mortar retailers saw the rise of mobile usage and m-commerce as the gravest of threats. Why would consumers, especially those who are younger an... More

Intelligent Agents, Blended AI Factor Into a ‘Year of Reckoning’ (CMO)

Despite a vibrant economy, individual companies will confront unceasing changes in technology and inflated consumer expectations. That’s why Forrester Research is calling 2018 a ... More

Maserati Selects Accenture Interactive to Help Re-Imagine the Customer Experience (SCN)

Accenture announced that Maserati, the premium luxury vehicle manufacturer, has appointed Accenture Interactive to help enhance the full Maserati customer experience across all dig... More

For Amazon, the Future of Alexa is About the End of the Smartphone Era (Fast Company)

If Amazon is successful, Alexa could siphon precious time and attention away from smartphones, in the same way that smartphones have made the PC less relevant over the past decade.... More

Millennials Aren’t Giving Up on Stores – They Just Want an Enhanced Shopping Experience (GeoMarketing)

Millennials haven’t abandoned in-store shopping — but 71 percent of them believe a significantly enhanced retail experience would increase their in-store visits and purchases, ... More

10 Technologies that Could Change Retail Forever (CMO)

Voice-Based And Visual Search - It’s tempting to write this category off because Amazon’s Echo device appears to have an early lead in the market. But retailers including Dunki... More

Snapchat Finally Lets Advertisers Use Pixels to Track Ad Results, Eventually Retarget (AdAge)

Snapchat ads are about to get more targeted, as the app is embracing a marketing technology that until recently its CEO had considered creepy. Snapchat is giving its advertisers... More

How Google Aims to Bring TV Advertising Into the 21st Century (The Drum)

TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. As the leading online advertising p... More

FC Bayern Munich Rolls Out Augmented Reality Feature to Offer Fans Personalized Selfies with Players (The Drum)

FC Bayern Munich fans can now take a screenshot photo with Bayern stars, courtesy of a newly introduced Augmented Reality feature on the club's official mobile app. Fans can use... More