Marketing

IBM Is Betting on Blockchain to Provide Transparency in Media Buying (Adweek)

IBM is trying to position itself as a viable blockchain solution for brands and, now, publishers. For about a month, consumer goods company Unilever has been using IBM’s blockcha... More

Nearly 50 Percent Of U.S. Broadband Households Used a Voice-Activated Digital Assistant in 2017 (GeoMarketing)

Approximately 48 percent of U.S. broadband households used a voice-activated digital assistant in 2017, according to new research from Parks Associates — a substantial increase o... More

Ad Tech Streams Into Audio (AdAge)

The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for... More

Online Shoppers Will Get Big Benefits From Google’s New Program (Observer)

Google is bringing the fight to Amazon, with help from some big retailers. The company will now take a cut of the profits when shoppers search for products using its site. Its init... More

The Rise of the Connected Customer (Raconteur)

This is the age of the connected customer, with customer expectations increasing exponentially because of their constant electronic interaction with suppliers, contacts and various... More

Adobe Advertising Cloud Brings Sensei Power to Search Advertising (SCN)

Adobe today introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and artificial intelligence (AI). Part of Adobe Experience Cloud, the offer... More

Adobe Target Gets Some New Tools for Mobile Marketing (MarTech Today)

To help marketers better tweak their mobile experiences, Adobe is today announcing several enhancements for Target, which offers A/B testing for customizing experiences. The key... More

Cisco and TIM: Together to Accelerate Italy’s Digitization (MESA)

Cisco and TIM, the leading service provider in Italy, announced a major agreement aimed at accelerating Italy’s digitization at Mobile World Congress. The two companies are engag... More

By Buying the Ring Doorbell, Amazon is Expanding Alexa’s World Once Again (Fast Company)

Amazon’s acquisition of the digital doorbell-cam company Ring is a perfect example of how the retail giant uses its Alexa Fund investment arm to get an early line on good technol... More

5 Ways Big Data and Analytics Will Impact E-Commerce in 2018 (Dataconomy)

5. Virtual reality advancements in the retail world - Big data and virtual reality are two of the biggest technological innovations in the world right now, and their connection onl... More

Why We May Soon Be Living in Alexa’s World (NY Times)

When Amazon unveiled Alexa three and a half years ago, it was roundly jeered. Now, against all expectations, even though she’s sometimes unpredictable and unpolished, Alexa is he... More

Pandora Launches Audio Ad Marketplace as Voice, Brand Safety Demand Rises (GeoMarketing)

Pandora is expanding its programmatic ad offerings to marketers who are increasing calls for media environments promising “brand safety” as the role of audio advertising experi... More

From Smart Cities to Smart Countries: Cisco’s CDA Program Fosters Economic Opportunity (Forbes)

The Internet of Things is changing how business works. However, one of the most often overlooked benefits of IoT is how it will improve the lives of citizens by making communities ... More

Digimarc Barcode Integration with Adobe Creative Cloud (Adobe Blog)

As the retail industry braved the frigid New York winter to gather at NRF 2018 — Retail’s Big Show last week, leading global retail brands met with industry experts and explore... More

Comcast Looking to Link Blockchain to the Connected Home (MCN)

After applying blockchain techniques to TV advertising, Comcast is now forging another link to the digital trust technology – the connected home. Comcast hasn’t announced ti... More

12 Technologies That Will Disrupt Business in 2018 (CIO)

Voice control and virtual assistants - Analysts and other experts say 2018 is a year where natural language processing improves substantially and takes hold in the enterprise, a tr... More

Snapchat Opening Up Its Marketing Platform to All Ad-Tech Players, Agencies (Adweek)

Snapchat expanded its Marketing API program today so that any tech vendor, agency or brands can plug into the app to purchase, run and track ad campaigns programmatically. Up until... More

Six Cutting-Edge Technologies That Will Change the Way We Shop (Twice)

Social Payments: Today’s shoppers want seamless payment experiences, whether that’s paying back a friend with a few taps on a smartphone or avoiding a checkout line by paying v... More

YouTube is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns (Adweek)

YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots... More

What Will Drive M&A in the Adtech and Martech Sector in 2018? (The Drum)

Privacy implementations imposed by some of the industry’s largest tech brands, plus the European Union’s upcoming Genuine Data Protection Regulations (GDPR), as well as a desir... More