Marketing

FC Bayern Munich Rolls Out Augmented Reality Feature to Offer Fans Personalized Selfies with Players (The Drum)

FC Bayern Munich fans can now take a screenshot photo with Bayern stars, courtesy of a newly introduced Augmented Reality feature on the club's official mobile app. Fans can use... More

How Retailers are Using Technology to Remain Relevant (ComputerWeekly)

At the Oracle Retail Industry Forum in Barcelona, which coincided with London Fashion Week, fashion retailers discussed how they have used technology in their supply chains. Diesel... More

Is Mobile Data the Key to a New Generation of Sports Fan? (AdExchanger)

When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a giant falcon statue, a halo-shaped video... More

Spotify Launches its Own Self-Serve Platform for Audio Ads (The Drum)

Spotify has launched an audio self-serve advertising platform, Spotify Ad Studio, in beta mode in the US. Spotify Ad Studio makes it easy for marketers to reach the right consumers... More

Apple Relaunches App Store with Focus on Discovery (MediaPost)

Why aren’t consumers downloading new apps? That’s the billion-dollar question on which the health of the mobile ecosystem rests. Accepting part of the blame, Apple believes it ... More

Can You See Me Now: Apple iPhone’s Facial Recognition Excites Brands (AdAge)

Apple's facial recognition technology is both sleek and creepy, and advertisers want in. On Tuesday, Apple revealed the iPhone X, its next-generation device packed with sensors and... More

Apple Backtracks on the Blue Bar of Shame for Location-Based Apps in iOS 11 (AdExchanger)

Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed to tell users how and when apps are using... More

Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing (Adweek)

Soon enough, your breakfast bar could be your search bar. Your lamp could be how you shop for lightbulbs. Your Chevy or Ford might be your vehicle for finding a YouTube video, like... More

How Netflix Guesses What You Want to Watch (Los Angeles Times)

Netflix wants subscribers to know it's looking out for them. For instance, the average Netflix subscriber might not guess that its dark superhero drama “Jessica Jones” might st... More

Adobe, Hootsuite Partner to Augment Creative Social Content (MarTech Advisor)

Hootsuite, the social media management platform, today announces integration with Adobe Creative Cloud and Adobe Stock. The collaboration will give customers the ability to access,... More

Revolutionizing Digital Music Through Blockchain (HuffPost)

Suddenly, there’s a new technology emerging that will likely turn the current market on its head. Blockchain technology, or distributed ledger, is a distributed database which vi... More

How Music Will Help the Smart Speaker Soar – and Vice Versa (Medium)

In fewer than three years, the smart speaker has gone from head-scratcher to head-turner. Along the way, this device has brought artificial intelligence and voice commands into mil... More

Cloud-Based Martech: The Ultimate Enterprise Technology Infrastructure? (CMO)

Cloud-based marketing technology is no longer just for marketers. At the end of the day, these integrated digital suites—a.k.a. marketing hubs or marketing clouds—could prove u... More

Google’s Smart Feed Digs Up Content Based on Your Interests (VentureBeat)

Google is making its flagship search product more personal with a revised feed that the company launched today. The updated feed — a lineup of cards personalized to each user’s... More

How Changes to the Way We Search Will Impact Businesses (Entrepreneur)

Moving past simple targeting, machine learning and platform integration can deliver results to users on an absolute personal level. Imagine data from walled-in ecosystems like Face... More

Smart Speakers are the Future of Audio (Forbes)

With 42% of smart speaker owners saying smart speakers are essential to their everyday lives, the gadget is integrating itself into people’s lives and homes. Videos screened at t... More

Search: The Key Word for CMOs of the Future (The Drum)

Nearly everything about the customer experience is changing because of digitalisation —including the role of the CMO. Evolving technology means there are more touch points betwee... More

Cloud-Based Martech: The Ultimate Enterprise Technology Infrastructure? (CMO)

Cloud-based marketing technology is no longer just for marketers. At the end of the day, these integrated digital suites—a.k.a. marketing hubs or marketing clouds—could prove u... More

Pandora Taps Oracle to Track Effectiveness of Ads (AdAge)

Pandora, the internet radio company with 76 million monthly users, is tapping Oracle to track the effectiveness of its audio ads, a move that follows the lead of social media platf... More

Beware of the Hype that Surrounds Voice Search Advertising (Digiday)

Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped. Google itself says it is still years away from being able to mon... More