Marketing

How Music Will Help the Smart Speaker Soar – and Vice Versa (Medium)

In fewer than three years, the smart speaker has gone from head-scratcher to head-turner. Along the way, this device has brought artificial intelligence and voice commands into mil... More

Cloud-Based Martech: The Ultimate Enterprise Technology Infrastructure? (CMO)

Cloud-based marketing technology is no longer just for marketers. At the end of the day, these integrated digital suites—a.k.a. marketing hubs or marketing clouds—could prove u... More

Google’s Smart Feed Digs Up Content Based on Your Interests (VentureBeat)

Google is making its flagship search product more personal with a revised feed that the company launched today. The updated feed — a lineup of cards personalized to each user’s... More

How Changes to the Way We Search Will Impact Businesses (Entrepreneur)

Moving past simple targeting, machine learning and platform integration can deliver results to users on an absolute personal level. Imagine data from walled-in ecosystems like Face... More

Smart Speakers are the Future of Audio (Forbes)

With 42% of smart speaker owners saying smart speakers are essential to their everyday lives, the gadget is integrating itself into people’s lives and homes. Videos screened at t... More

Search: The Key Word for CMOs of the Future (The Drum)

Nearly everything about the customer experience is changing because of digitalisation —including the role of the CMO. Evolving technology means there are more touch points betwee... More

Cloud-Based Martech: The Ultimate Enterprise Technology Infrastructure? (CMO)

Cloud-based marketing technology is no longer just for marketers. At the end of the day, these integrated digital suites—a.k.a. marketing hubs or marketing clouds—could prove u... More

Pandora Taps Oracle to Track Effectiveness of Ads (AdAge)

Pandora, the internet radio company with 76 million monthly users, is tapping Oracle to track the effectiveness of its audio ads, a move that follows the lead of social media platf... More

Beware of the Hype that Surrounds Voice Search Advertising (Digiday)

Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped. Google itself says it is still years away from being able to mon... More

Alibaba is Using AI to Create Tailor-Made Shopping Experiences (The Drum)

Alibaba is using artificial intelligence (AI) to create tailor-made shopping experiences for consumers and targeted marketing for brands as it seeks to “empower people in the vir... More

Okta CEO: Company’s in ‘Early Innings of a Significant Market Opportunity’

Okta got off to a strong start for its fiscal year in the first quarter (ended April 30), seeing revenue growth and solid demand for its secure identity management services, accord... More

Bing Launches Bots for Local Businesses (Mar Tech Today)

The Bots are coming. Through its Bot Framework, Microsoft is integrating chatbots into search results — to make search more interactive and transactional. In April, Matt McGee... More

Mary Meeker’s Internet Trends: It’s Becoming More About Image, Voice, Location (Geo Marketing)

The importance of voice-activation, connected intelligence, visual search, and location targeting as pathways for organizing and using digital channels that Kleiner Perkins Caufiel... More

Facebook is Building its Own Neuroscience Center to Study Marketing (Adweek)

Next month, Facebook plans to open what it’s calling the Center for Marketing Science Innovation, which will be a place for the social network to conduct neuroscience research th... More

How IBM Built One of the World’s Top Digital Agencies (Silicon Republic)

Digital transformation, big data and customer experience meet at IBM Interactive Experience (IBM IX), Big Blue’s digital agency backed by considerable computing power. “[We] ar... More

LinkedIn (Finally) Rolls Out Retargeting, CRM Matching (AdExchanger)

LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contac... More

Harnessing Your Brand Assets to Win Over the Digital Customer (CMO)

Identifying when to engage with a customer is one thing; ensuring the right content is at your fingertips when it’s time to engage with that customer is another. OpenText senior ... More

Netflix Has Found a New Way to Make You Never Leave Netflix (Vanity Fair)

Netflix is no long interested in subtlety. The streaming platform announced that it is doing away with its current five-star rating system and switching over to a thumbs up–thumb... More

Why Proximity Beacon Marketing Won’t Survive 2017 (PerformanceIN)

Whilst one cannot deny that beacon technology is hugely appealing and the potential rewards are hugely beneficial to brands, in reality, the implementation has its challenges. In o... More

Hulu Promises Personalization ‘Unlike Anything You’ve Ever Seen Before’ for Viewers, Advertisers with Live TV Launch (The Drum)

Ahead of the much anticipated launch of its Live TV service, Hulu will launch unprecedented levels of personalization for viewers, and it’s a level of service it hopes to extend ... More