Marketing
New CMO Strategy: How to Survive – and Thrive (Slalom Blog)
CMOs face extraordinary challenges, with less time than ever to get it right. Across the corporate world, CMO tenure continues to decline, now down to an average of 40 months, over... More
Revolutionizing Tech Marketing (Databricks Blog)
A closer look at the synergy of PyMC and Databricks.... More
The Role of Voice Cloning in Creating Dynamic Marketing Content (Respeecher Blog)
Businesses constantly seek innovative strategies to captivate their audience and forge meaningful connections. Voice cloning in marketing offers unprecedented opportunities for enh... More
As AI takes Center Stage, Advertising Must Explore its Creative Potential (Tech Monitor)
Marketing professionals have a precious opportunity to harness AI in advertising and reach consumers more effectively than ever before.... More
Social Platforms Become ‘Marketing Engines’ as Creators Look for Direct Deals to Earn Money (Digiday)
The creator economy has spent the last few years ballooning, vacuuming up more and more ad dollars each year. But the creators, who were once beholden to mysterious social media pl... More
AWS Wants to be the Backbone of Independent Ad Tech (AdExchanger)
AWS sees itself not as a competitor of data clean room providers but as a cloud-based facilitator of what they offer – the secure sharing and analysis of data between advertisers... More
How AI Is Revolutionizing the Customer Journey in 2024 (CMS Wire)
AI is not just redefining the standards of customer engagement but is also setting new benchmarks for business intelligence and operational efficiency.... More
Revolutionizing Marketing: The Convergence of Data Science and AI (Forbes)
In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market tre... More
Disney ‘Shopable’ Ad Format Enters Beta (BTN)
Known as Gateway Shop, the commerce-led format connects the stream to the shopping cart.... More
Navigating the Evolving Landscape of FAST (Red Bee Blog)
As their rise in popularity and reach shape content provider’s distribution models and consumer habits, content discovery has an increasingly relevant role for platform operators... More
Extending Marketing’s Impact Deeper Into the Revenue Cycle (Forbes)
Marketers need to rethink their role in the modern commercial model as revenue growth evolves into a digital and data-driven team sport where resources are allocated to maximizing ... More
How Generative AI is Redefining Creativity for Marketers (Forbes)
Personalization has been a game changer in the world of advertising. 80% of individuals who classify themselves as frequent shoppers say that they only shop with brands who persona... More
How AI Transformation is Changing the Marketing World (TM)
A new report shows that marketers are taking charge and racing to learn new skills to keep up with the rapid evolution, with as many as 85% of respondents stating that they are upd... More
Theatrical’s Role in Content Monetisation (Ampere Analysis)
In the latest edition of The Amp Podcast, we discuss all things theatrical, and content monetisation. What is the current state of the global theatrical market in the wake of the C... More
Web3’s Revolution: Why the Digital Wallet is the New Marketing Gold (CoinTelegraph)
The cookie-less internet presents an opportunity, not a risk. It has the ability to redefine and strengthen the connection and trust between consumers and brands.... More
The Next Creative Revolution: How to Embrace Generative AI In Marketing (Forbes)
The best marketers use generative AI as a tool, just like their CMS system or their SEO platform. It can help uncover insights and help you build on current themes or ideas. Using ... More
Why Long-term Marketing Drives Business Longevity (Nielsen Blog)
The importance of balanced marketing strategies can’t be over-emphasized, especially when you consider that brand-building efforts are a lever that drive sales: Nielsen research ... More
Hallmark, Venmo Launch First-of-Its-Kind Hallmark +Venmo Cards
Customers can now securely send money with Venmo in a physical Hallmark card, offering a new, unique and convenient way of gifting to friends and family. By bringing together Hallm... More
Staying Human While Using Generative AI Tools for Content Marketing (CMS Wire)
How generative AI tools are reshaping digital marketing, the balance with human creativity, and the risks and rewards in content creation.... More
The Future of Generative AI in Advertising: Efficiency Without Effectiveness? (Kantar)
GenAI brings the potential to unleash creativity as well as create advertising content with unparalleled efficiency. However, the ultimate question marketers should keep asking is ... More