Marketing

 

New CMO Strategy: How to Survive – and Thrive (Slalom Blog)

CMOs face extraordinary challenges, with less time than ever to get it right. Across the corporate world, CMO tenure continues to decline, now down to an average of 40 months, over... More

Revolutionizing Tech Marketing (Databricks Blog)

A closer look at the synergy of PyMC and Databricks.... More

The Role of Voice Cloning in Creating Dynamic Marketing Content (Respeecher Blog)

Businesses constantly seek innovative strategies to captivate their audience and forge meaningful connections. Voice cloning in marketing offers unprecedented opportunities for enh... More

As AI takes Center Stage, Advertising Must Explore its Creative Potential (Tech Monitor)

Marketing professionals have a precious opportunity to harness AI in advertising and reach consumers more effectively than ever before.... More

Social Platforms Become ‘Marketing Engines’ as Creators Look for Direct Deals to Earn Money (Digiday)

The creator economy has spent the last few years ballooning, vacuuming up more and more ad dollars each year. But the creators, who were once beholden to mysterious social media pl... More

AWS Wants to be the Backbone of Independent Ad Tech (AdExchanger)

AWS sees itself not as a competitor of data clean room providers but as a cloud-based facilitator of what they offer – the secure sharing and analysis of data between advertisers... More

How AI Is Revolutionizing the Customer Journey in 2024 (CMS Wire)

AI is not just redefining the standards of customer engagement but is also setting new benchmarks for business intelligence and operational efficiency.... More

Revolutionizing Marketing: The Convergence of Data Science and AI (Forbes)

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market tre... More

Disney ‘Shopable’ Ad Format Enters Beta (BTN)

Known as Gateway Shop, the commerce-led format connects the stream to the shopping cart.... More

Navigating the Evolving Landscape of FAST (Red Bee Blog)

As their rise in popularity and reach shape content provider’s distribution models and consumer habits, content discovery has an increasingly relevant role for platform operators... More

Extending Marketing’s Impact Deeper Into the Revenue Cycle (Forbes)

Marketers need to rethink their role in the modern commercial model as revenue growth evolves into a digital and data-driven team sport where resources are allocated to maximizing ... More

How Generative AI is Redefining Creativity for Marketers (Forbes)

Personalization has been a game changer in the world of advertising. 80% of individuals who classify themselves as frequent shoppers say that they only shop with brands who persona... More

How AI Transformation is Changing the Marketing World (TM)

A new report shows that marketers are taking charge and racing to learn new skills to keep up with the rapid evolution, with as many as 85% of respondents stating that they are upd... More

Theatrical’s Role in Content Monetisation (Ampere Analysis)

In the latest edition of The Amp Podcast, we discuss all things theatrical, and content monetisation. What is the current state of the global theatrical market in the wake of the C... More

Web3’s Revolution: Why the Digital Wallet is the New Marketing Gold (CoinTelegraph)

The cookie-less internet presents an opportunity, not a risk. It has the ability to redefine and strengthen the connection and trust between consumers and brands.... More

The Next Creative Revolution: How to Embrace Generative AI In Marketing (Forbes)

The best marketers use generative AI as a tool, just like their CMS system or their SEO platform. It can help uncover insights and help you build on current themes or ideas. Using ... More

Why Long-term Marketing Drives Business Longevity (Nielsen Blog)

The importance of balanced marketing strategies can’t be over-emphasized, especially when you consider that brand-building efforts are a lever that drive sales: Nielsen research ... More

Hallmark, Venmo Launch First-of-Its-Kind Hallmark +Venmo Cards

Customers can now securely send money with Venmo in a physical Hallmark card, offering a new, unique and convenient way of gifting to friends and family. By bringing together Hallm... More

Staying Human While Using Generative AI Tools for Content Marketing (CMS Wire)

How generative AI tools are reshaping digital marketing, the balance with human creativity, and the risks and rewards in content creation.... More

The Future of Generative AI in Advertising: Efficiency Without Effectiveness? (Kantar)

GenAI brings the potential to unleash creativity as well as create advertising content with unparalleled efficiency. However, the ultimate question marketers should keep asking is ... More

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