Data

SAS Platform Delivers Integrated User Experience, Improved Forecasts and SMB Flexibility (SCN)

Companies in a variety of industries and sizes have turned to analytics leader SAS to gain value from data with the SAS Platform and its SAS® Viya® products. The new, interact... More

Podcast Advertising Charts a Course Following OTT (ExchangeWire)

Tara DeZao, Oracle Data Cloud, Oracle: Some in the advertising industry continue to be shocked by the rise in podcasting as a viable medium for effective media spending. Prior to t... More

Smart Contracts: A New Economic Era (Hacker Noon)

Smart contracts are all the rage these days, and for good reason. When Ethereum appeared in 2015, it took the blockchain community by storm by demonstrating that it was possible... More

DXC Technology Unveils 2018 IT Trends That Will Shape Digital Transformation (SCN)

6) AI gets smarter and more practical - AI will continue to differentiate the leading organizations. AI boosts continuous learning and improvement, supports a data-driven business ... More

10 Artificial Intelligence-Driven Technology Trends for 2018 (CMS Wire)

2. AI Tackles Big Data - Wilson Raj, global director of customer intelligence for SAS, also sees AI playing a major role in the coming year, necessitated by the growth of data size... More

TiVo Survey: Pace of Cord-Cutting Churn Slows (B&C)

Pay-TV subscribers seem to be a bit less volatile and may be a bit slower in switching providers or cutting the cord, based on a new survey by TiVo. When asked 82.8% of respondents... More

10 Key Big Data Trends that Drove 2017 (Datanami)

Data Science Platforms - In 2017, we saw how better software is helping us to take the data scientist out of data science (and fight back swamp monsters at the same time). An emerg... More

How to Think About Artificial Intelligence in the Music Industry (Forbes)

Engagement Data is Gold - Have you ever been hunting for gold? How do you go about it? You get a sieve, you dip the pan into the water, and you pull up a whole bunch of dirt, mud, ... More

5 Artificial Intelligence Predictions for 2018 (Forbes)

Data-Driven Machines - It may not sexy, but it’s what most companies will be focusing on when it comes to AI this coming year. With the steady growth of data produced by the Inte... More

Oracle Data Cloud’s Daniel Harrison on the Quest For Holistic Digital, TV Planning, Activation (Beet.TV)

It’s hard to think of a company that has ramped up more data prowess than Oracle Data Cloud. But even with companies like BluKai, Datalogix, AddThis, Crosswise and Moat under its... More

What IBM Looks for in a Data Scientist (VentureBeat)

Job seekers sometimes ask how IBM defines “data scientist.” It’s an important question since more and more would-be data scientists are fighting for attention in an increasin... More

Intelligent Agents, Blended AI Factor Into a ‘Year of Reckoning’ (CMO)

Despite a vibrant economy, individual companies will confront unceasing changes in technology and inflated consumer expectations. That’s why Forrester Research is calling 2018 a ... More

Ten Predictions for Digital Media in 2018 (TechCrunch)

6. Data finally becomes a high-profile, high-priority “missing link” in the strategies of most media and entertainment companies that will try to correct course. Virtually a... More

News Corp Debuts New Ad Platform News IQ Promising Premium First Party Data Insights, Brand Safety Assurances (The Drum)

News Corp chief executive Robert Thomson has been among the most vocal critics of the pitfalls of the digital media landscape, especially of environments that run ads against user ... More

Selling Certainty as a Service with Blockchain (AdAge)

Companies can prevent catastrophic breaches, and reassure customers, by using blockchain -- a digital, decentralized record of global transactions. Thanks to clever code and advanc... More

Cisco Exec: Data Center Business Presents ‘Great Opportunity’ (SCN)

Cisco is seeing positive data center trends across that sector of its business, according to Ish Limkakeng, SVP of product management for the company’s Data Center Business Group... More

How Retailers Use Personalized Prices to Test What You’re Willing to Pay (HBR)

Whether personalized pricing catches on with web retailers is now up to consumers. Will shoppers be comfortable knowing that the prices they are offered may be higher than those pr... More

As Data Becomes the New Currency, Here’s How to Tap Into its Value (DXC Technology Blog)

Companies thriving in the digital age don’t see data as mere “digital exhaust” belching out from transactional systems. Instead, they view data as a prized enterprise asset t... More

Ads May Soon Stalk You on TV Like They Do on Your Facebook Feed (Bloomberg)

Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV. The Federal Communications Commission is poised to approve a new broadcast standard th... More

Avanade Joins the MIT Center for Information Systems Research to Bring Insights, Expertise to Clients Ahead of the Market (SCN)

As the emergence of artificial intelligence and other advanced technologies reshapes the workforce, Avanade has become a patron of the Massachusetts Institute of Technology's Cente... More