Analytics

Podcast Advertising Charts a Course Following OTT (ExchangeWire)

Tara DeZao, Oracle Data Cloud, Oracle: Some in the advertising industry continue to be shocked by the rise in podcasting as a viable medium for effective media spending. Prior to t... More

Smart Contracts: A New Economic Era (Hacker Noon)

Smart contracts are all the rage these days, and for good reason. When Ethereum appeared in 2015, it took the blockchain community by storm by demonstrating that it was possible... More

Teradata Visualizes the Path to Impactful Business Insights (SCN)

Whether it's fraud detection, preemptive discovery of manufacturing malfunctions, or delivering a more streamlined customer journey, today's leading corporations are using their da... More

How to Think About Artificial Intelligence in the Music Industry (Forbes)

Engagement Data is Gold - Have you ever been hunting for gold? How do you go about it? You get a sieve, you dip the pan into the water, and you pull up a whole bunch of dirt, mud, ... More

Selling Certainty as a Service with Blockchain (AdAge)

Companies can prevent catastrophic breaches, and reassure customers, by using blockchain -- a digital, decentralized record of global transactions. Thanks to clever code and advanc... More

Microsoft IoT Platform Azure Adds Location Services from Tom Tom (GeoMarketing)

Microsoft’s Internet of Things software program, Azure, is getting a location intelligence boost from Dutch navigation software company TomTom. The deal, which has its roots i... More

The Hybrid Future of Analytics (CMS Wire)

Stay on-premises or move to the cloud? That’s a conversation that has been playing out for years as IT administrators who manage infrastructure and operations attempt to define t... More

How Retailers Use Personalized Prices to Test What You’re Willing to Pay (HBR)

Whether personalized pricing catches on with web retailers is now up to consumers. Will shoppers be comfortable knowing that the prices they are offered may be higher than those pr... More

Personalizing the Retail Supply Chain with Predictive Analytics (IM)

The explosion of data has created a world of opportunity for the retail industry to provide their consumers with the ideal shopping experience. In fact, it has never been more crit... More

MicroStrategy Powers House of Fraser’s New Interactive Business Tools (SCN)

MicroStrategy announced that House of Fraser, a leading British retailer, is leveraging MicroStrategy 10 to empower its employees with user-friendly, interactive dashboards to make... More

SAS, Institute for Veterans and Military Families to Help Veterans Transition to Analytics Careers (SCN)

Employers from every industry are clamoring for people with analytics skills to help them turn data into meaningful information to make better decisions. Military veterans and fami... More

Pandora is Pitching Brands Ad Targeting for Connected-Home Devices (Adweek)

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements. The Oak... More

19 Big Data Certifications that Will Pay Off (CIO)

Data and big data analytics are fast becoming the lifeblood of any successful business. Getting the technology right can be challenging, but building the right team with the right ... More

IBM Expands Watson Data Platform to Help Unleash AI for Professionals (SCN)

IBM today announced new offerings to its Watson Data Platform, including data cataloging and data refining, which is designed to make it easier for developers and data scientists t... More

TiVo, Discovery Communications Sign Multi-Year Marketing, Analytics Deal (SCN)

TiVo and Discovery Communications have entered into a multi-year product agreement. The partnership includes the use of audience and analytics reports, which provides viewership in... More

Snapchat Finally Lets Advertisers Use Pixels to Track Ad Results, Eventually Retarget (AdAge)

Snapchat ads are about to get more targeted, as the app is embracing a marketing technology that until recently its CEO had considered creepy. Snapchat is giving its advertisers... More

Netflix Offers a Rare Look Inside Its Strategy for Global Domination (Fast Company)

Attracting a global audience isn’t just a matter of luck–nothing at Netflix is. Rather, [Todd] Yellin and other colleagues go through endless rounds of AB tests and experimenta... More

Teradata Launches Agile Analytics Factory (SCN)

Most businesses continue to face serious challenges in advanced analytics. Teradata addresses those challenges with the introduction of The Agile Analytics Factory: an end-to-end p... More

SAS Continues to Innovate, Adding AI Capabilities to its Analytics Platform (SCN)

SAS is helping customers gain more value from data with the SAS Platform and its SAS Viya capabilities. These newest advances, such as embedded artificial intelligence (AI) capabil... More

Demystifying the Dark Science of Data Analytics (CIO)

Although few will publicly admit it, data analytics remains something of a dark science for many IT leaders, replete with mystical methods and seemingly inscrutable practices. Yet ... More