Forecast: Hollywood 2015

Forecast 2015 banner

Give us a couple hours and we’ll give you industry data — and plenty of it.

Join leading media & entertainment analysts and consultancies on December 10th at the W Hollywood and find out what’s new, what’s trending, and what’s right around the corner in movies, TV, home entertainment and digital — all pulled together as a lightning round of expert advice and market intelligence for senior studio executives and their partners. Hear all the analysts in one place, on one stage, at one time. Ask tough questions, contrast and compare remarks and don’t miss this essential once-a-year entertainment business conference, brought to you by the editors of M&E Daily, M&E Europe, M&E Journal and the members of MESA.

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Final Program

as of 12/9/14

2 – 2:30 p.m.
Registration and Welcome Remarks
Guy Finley, Executive Director, Media & Entertainment Services Alliance

2:30 – 3:15 p.m.
Shifts in Consumption at Home and through Devices

GfK gives an update from their Home Technology Monitor studies in 2014  as well as their tracking study around OTT with regard to devices and services.  This presentation also includes the latest data on popular digital media players and will include a moderated session of Q&A.
Audra Priluck, Vice President, Media & Entertainment, GfK North America
David C. Tice, Senior Vice President, GfK

3:15 – 4 p.m.
Future State of Gaming: Entertainment and Enterprise Content
What if games and enterprise content were no longer programmed, but instead configured and trained into autonomic information systems backed by systems of insight with the horsepower to know the experience you want at work and at home, maybe even before you want it? The future state of gaming defines the proliferation of new apps, the platformization of everything, the democratization of collaboration, and the maximization of new enterprise and time to value. This presentation looks past the programmable era of mainframe and mini, client server, internet, and cloud toward a new era of cognitive computing, just as the programmable era replaced tabulation systems. Learn how data informs the design of an experience where data modeling, from non-measured and non-metric data inputs, is used to describe the present and predict the future. It is also used in social theory, community and congruent effective narrative (the story of feelings), and in decision modeling to take action and make the future happen.
Rachel Bondi, Associate Partner, Application Innovation Services, Digital Content, Media & Entertainment Advisory, IBM Global Business Services

4 – 4:45 p.m.

The Four C’s of Success in Motion Picture Research
The motion picture industry continues to evolve, but have the research and measures of success in the industry evolved with it? Vinny Bruzzese, CEO of the consumer research and product development firm C4-R&D (formerly of OTX/Ipsos Worldwide Motion Picture Group), has been working in and around the motion picture industry for 15 years. C4’s team of researchers, content analysts and product developers are revolutionizing the way studios, producers, writers and other stakeholders create, analyze and measure the success of content and creative executions. This presentation shares C4’s unique philosophies, provides key insights into the current and future state of the motion picture industry and tells us what they believe four C’s of success are (hint, three of them appear in this summary), which will be followed by an informative and entertaining Q&A session.
Vincent Bruzzese, Chief Executive Officer, C4-R&D

4:45 – 5 p.m.
Closing Remarks

Jim Bottoms, Executive Director, MESA Europe

5 – 7 p.m.
MESA Holiday Reception (click here for details)

For programming and sponsorship information, please contact [email protected]

Venue Information:

w-hotel-320W Hotel Hollywood

6250 Hollywood Blvd.
Los Angeles, California 90228

Phone:(323) 798-1300


Click here to see what was discussed at last year’s event: