Give us four hours and we’ll give you industry data — and plenty of it.

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Join leading media & entertainment analysts and consultancies on December 10th and find out what’s new, what’s trending, and what’s right around the corner in movies, TV, home entertainment and digital — all pulled together as a lightning round of expert advice and market intelligence for senior studio executives and their partners.

Hear all the analysts in one place, on one stage, at one time. Ask tough questions, contrast and compare remarks and don’t miss this essential once-a-year entertainment business conference, brought to you by the editors of M&E Daily, M&E Europe, M&E Journal and the members of MESA.

Speakers Include:

• Tom Adams, Senior Principal Analyst of US Media, IHS Screen Digest
• Chad Andrews, Associate Partner, Media & Entertainment, IBM
• Jim Bottoms, Executive Director, MESA Europe
• James Chadam, Principal, Advisory Services, EY
• Guy Finley, Executive Director, MESA
• Laurie Hutto-Hill, Media & Entertainment Industry Leader, North America, IBM Consulting
• Mark Kirstein, President of Entertainment, The NPD Group
• David Mercer, Vice President, Principal Analyst, Strategy Analytics
• Chuck Parker, Chairman, 2nd Screen Society
• Audra Priluck, Vice President, Media & Entertainment, GfK Custom Research North America
• Ben Spergel, Senior Vice President of Television Strategy, Interpret
• Sandra Susino, Associate Partner, Media & Entertainment, Application Innovation Services, IBM Global Business Services
• Blake White, Director, Advisory – Entertainment, Media and Communication, PwC

Final Program

(subject to change) as of 12/9/13

1 p.m.
Welcome Remarks
Guy Finley, Executive Director, Media & Entertainment Services Alliance


1:10 – 2 p.m.
Shift to the New Normal in M&E: Constant Change and Innovation
Our opening presentation discusses how and why the past decade produced a dizzying (and ever accelerating) volume of Media & Entertainment shifts in business models, technology led disruptions and the dawn of the new “”Connected Consumer Era””. IBM will address how some of its global clients are addressing these challenges as opportunities and will make the case for how change progressed in proportion to refinements in the digital supply chain, and how the most profound changes are happening now.  Learn how to prepare your enterprise to better navigate in a decade of “”Constant Change””, meet the ever increasing customer expectations, deliver products and services more cost effectively and transform your front and back offices into a constant innovation engine.
Laurie Hutto-Hill, Media & Entertainment Industry Leader, North America, IBM Consulting


2 – 2:30 p.m.
What Consumers Want When it Comes to Video 
PwC presents its recent and widely publicized research on video content consumption along with five year forecast data for consumer spend and ad revenue for film and television content. Learn about consumer desires for new services and package options; consumption patterns related to content viewing; critical factors of influence for TV show/channel selection; optimal video packages and amounts consumers are willing to pay; the willingness to watch ads in lieu of paying fees, by device; and the nature of consumer interactions on using mobile devices with traditional and online video.
Blake White, Director, Advisory – Entertainment, Media and Communication, PwC


2:30 – 3:15 p.m.
Forecast: Film, TV and Home Entertainment
What are the latest trends and developments in the reinvention of traditional entertainment choices for the consumer? This session addresses the shifting technology landscape that impacts how content holders and their service provider partners approach current business models.
Moderator: Jim Bottoms, Executive Director, MESA Europe
Panelists:
Tom Adams, Senior Principal Analyst of US Media, IHS Screen Digest
Chad Andrews, Associate Partner, Media & Entertainment, IBM
Mark Kirstein, President of Entertainment, The NPD Group
Audra Priluck, Vice President, Media & Entertainment, GfK Custom Research North America
Ben Spergel, Senior Vice President of Television Strategy, Interpret


3:15 – 3:45 p.m.
NETWORKING BREAK


3:45 – 4:15 p.m.
Social by Design: Mindsets Matter
Social Media is shifting from a functional activity to an enterprise responsibility. Companies that understand and prepare for different mindsets, in addition to moments, are using social media to build trusted relationships with their customers and their employees.
James Chadam, Principal, Advisory Services, EY


4:15 – 5 p.m.

Forecast: 2nd Screen, Multiscreen and OTT
The growth of 2nd Screen, Multiscreen and OTT options for consumers has accelerated in 2013. Increased use of mobile and tablet video viewing has doubled over the past year and the numbers tell a promising story for continued, and even accelerated growth. However,what does the consumer want from his/her experience? Is the industry delivering on the potential? Key analysts share their data and forecasts for where these trends are heading for the next 12 months and beyond.
Moderator: Chuck Parker, Chairman, 2nd Screen Society
Panelists:
David Mercer, Vice President, Principal Analyst, Strategy Analytics
Sandra Susino, Associate Partner, Media & Entertainment, Application Innovation Services, IBM Global Business Services
Blake White, Director, Advisory – Entertainment, Media and Communication, PwC


5 – 5:15 p.m.
Closing Remarks
Jim Bottoms, Executive Director, MESA Europe


For programming and sponsorship information, please contact [email protected]

Beverly Wilshire (A Four Seasons Hotel)

9500 Wilshire Boulevard
Beverly Hills
California 90212

Click here to see what was discussed at last year’s event: