Forecast: Hollywood 2013

Give us four hours and we’ll give you industry data — and plenty of it.

Join leading media & entertainment analysts and consultancies at the industry landmark Beverly Hills Hotel on December 3rd and find out what’s new, what’s trending, and what’s right around the corner in movies, TV, home entertainment and digital — all pulled together as a lightning round of expert advice and market intelligence for senior studio executives and their partners.

Hear all the analysts in one place, on one stage, at one time. Ask tough questions, contrast and compare remarks and don’t miss this essential once-a-year entertainment business conference, brought to you by the editors of Variety and the members of MESA.

Conference Program:

1:30 p.m.
Welcome Remarks
Devendra Mishra
, Chief Strategist, MESA

1:35 – 2 p.m.
Economic Outlook 2013: Tremors, Outliers and Opportunities
The confluence of economic forces in the global marketplace, fiscal cliff and economic recession, disruptive technologies, social media, governmental regulations and culture can create an unprecedented impact on businesses in the developed as well as emerging countries. What is in store for the economy in 2013? What are potential high points, low points, and uncertainties? What steps can executives take to better protect their businesses from the downside and benefit from the upside?
Elizabeth Stephenson, Principal, Strategy Practice, McKinsey & Company

2 – 2:50 p.m.
360° Entertainment Industry Outlook: Film, TV and Home Entertainment
Syndicated research authorities will present macro industry outlook based on industry, content, hardware, consumers, competitive products, economy and other factors.
Moderator: Chuck Parker, President, Intersection Research
Tom Adams, Senior Principal Analyst, US Media, IHS Screen Digest
Anne Arroyo, Director of Client Development, Entertainment, The NPD Group
Larry Taman, Vice-President of Business Development, GfK Media North America

2:50 – 3:15 p.m.
Retail Trends to 2020: The Early Forces of Change
Retailing is undergoing tremendous change and upheaval which will reshape the landscape by the end of the decade. Retailers and suppliers will need to address and manage the complexity and diversity of the new retail realities such as the massive digitization of the market, the increasing speed of technological advancements, and new ways to leverage information – all leading to a more consumer-centric landscape. This presentation outlines the new reality, highlights current examples of harbingers of change emerging in today’s market and poses several critical implications for retailers and their trading partners.
Alfred Meyers, Director Retail and Consumer Practice, PricewaterhouseCooper

3:15 – 3:45 p.m.

3:45 – 4:10 p.m.
Tweet to Sale: Social Media Data Drives Increased Sales
Encouraging sales through social media is nothing new, however, as users trust social media more and respond to ways it can enhance the purchasing process (such as social shopping or group buying) more entertainment companies are realizing the effectiveness the technology brings to their existing or emergent sales strategies. This presentation looks at the medium, the message and the data/analytics that will ultimately define the future success stories of social marketing.
Rob Hills, Principal, Strategy & Operations Practice, Deloitte Consulting

4:10 – 4:35 p.m.
Strategy Transformation: How Digital Media is Changing a Discipline
This insightful presentation challenges the audience to rethink their current strategy in light of the latest forecast data and industry information. How will content holders and their services provider partners adapt their strategies in intellectual property management, digital supply chain and customer intimacy in order to successfully leverage their strengths as our industry and our consumers continue to evolve?
Tathagata Dasgupta, Executive Director, Strategy Practice, Ernst & Young

4:35 – 5 p.m.
Major International Markets: Barometers for Growth
A review of the most interesting “stories” from around the world, highlighting differences in how consumers are accessing entertainment content. Mini case studies will include: What is driving the rapid move to mobile in Australia? What is generating the high levels of Blu-ray sales in Germany? What is behind the revolution in the Pay TV industry in Brazil? How will website censorship laws work in Russia?
Alison Casey, Head of Global Content, Futuresource

5 – 5:25 p.m.
Does Disc Plus Digital Add Up?
From the early building of movie collections in the 2000s, the consumer is finding less expensive and easier ways to enjoy movies through technologies to supplement their disc purchasing behavior in the current economic times. Consumers are complementing disc purchases with streaming, VOD and rental from direct marketing companies and kiosks. Uncertainty about technology and permanence of the content file will be examined. A technology such as UltraViolet, that bridges the gap between physical and digital, may be the answer to reengaging consumers with movie collecting.  However it is critical that the technology be extremely easy to use or consumers will go with other options for their movie needs.
Jessica Gill, Director of Strategy and Analysis, Interpret LLC

5:25 – 5:40 p.m.
By the Numbers: Presentations in Review
A renown and respected entertainment industry analyst puts his signature touch on wrapping the day’s proceedings by providing a comprehensive review of what we’ve seen in 2012 and what to expect in 2013.
Jim Bottoms, Entertainment Industry Analyst

5:40 – 5:45 p.m.
Closing Remarks
Guy Finley
, Executive Director, MESA

5:45 p.m.

Venue Information:

Beverly Hills Hotel
9641 Sunset Boulevard
Beverly Hills, CA 90210
(310) 276-2251




Guy Finley, Executive Director, MESA
[email protected]

Andi Elliott, Variety
(213) 590-1578
[email protected]