M+E News Headlines

 

Fathom Events Chooses Bob Gold & Associates for ‘Big Screen’ Corporate Communications (MESA)

Fathom Events has selected Bob Gold & Associates, a nationally recognized technology and entertainment public relations agency, to manage its corporate communication efforts to bet... More

CBS Notches Super Bowl Streaming Record Amid TV Low (Sports Pro)

CBS set a new streaming record during its over-the-top (OTT) coverage of the Super Bowl on Sunday. The finale to the National Football League (NFL) season drew an average 2.6 milli... More

Technicolor’s Family of Creative Brands Worked on More Than Two Dozen Spots That Aired During Super Bowl LIII (MESA)

The Mill and MPC once again worked on many of this year’s exciting Super Bowl ads, which aired as the LA Rams faced off against the winning New England Patriots in Atlanta on Sup... More

NBC Sports Teams with Rory McIlroy to Launch GolfPass Membership Program (Variety)

NBC Sports has packaged up a new way to connect with golf enthusiasts well beyond TV. In partnership with pro golfer Rory McIlroy, the programmer is launching GolfPass, which build... More

HBO Made Sunday Night a Showcase – It Wants the Same on Monday (New York Times)

From “The Sopranos” and “Sex and the City” to “Game of Thrones,” one thing has been true at HBO: Original scripted programming airs on Sunday nights. There was even onc... More

How TV Took Over the Sundance Film Festival (Fortune)

In an era of too-much-TV, in which pay-cable networks and streaming companies place as much value on awards and A-list talent deals as eyeballs, small-screen entertainment is now a... More

Featured Jobs: SAP; Netflix; Testronic

Media Engineer — Bellevue, WA — SAP Ad Operations Manager/Global — LA — Netflix Media Engineer — Burbank, CA — Testronic Click here to view all available jobs... More

HCL Establishes New Office in The Hague, Celebrates 20 years in The Netherlands (MESA)

HCL Technologies announced the opening of a new office in The Hague, expanding its presence in the Netherlands. From its new state-of-the-art office, HCL will have a core focus on ... More

FilmTrack Adds Evans as EVP, Operations (MESA)

Rights and royalties management solution firm FilmTrack has brought aboard industry vet Denise Evans as its new EVP of operations, tasking her with advising the company’s product... More

Super Bowl: Streaming Services Take Over the Big Game (Media Post)

This year’s Super Bowl could just as easily have been called The Streaming Bowl. No fewer than seven subscription streaming video services advertised during the big game, all hop... More

Google Cloud Hires Entertainment Industry Exec to Drive Media, Telecom Business (CRN)

John Honeycutt previously was CTO at the parent of Discovery Channel, and brings to the newly created position in Mountain View a wealth of entertainment industry experience.... More

CBS’s Streaming Offshoot is Becoming a Necessity for Sci-Fi Nerds (Quartzy)

It wasn’t enough for CBS All Access to be the new home for all things Star Trek. The streaming service will also debut Jordan Peele’s reboot of The Twilight Zone on April 1, re... More

Technicolor’s Home Hybrid Gateway Receives EasyMesh Certification, Brings Advanced Wi-Fi Capabilities to Market (MESA)

The at home Wi-Fi ecosystem has been in a state of continuous evolution and competition. The demands driven by consumer behaviors and the entry of both new technologies and new mar... More

Facebook is 15: What Could the Future of Facebook Hold? (Verdict)

Last week, Facebook announced that it was combining Facebook Messenger, Instagram and Whatsapp into one underlying messaging platform to allow communication between the services. ... More

MTV Launches SVOD Consumer App (Broadband TV News)

Viacom International Media Networks is launching MTV’s first ever direct-to-consumer SVOD mobile streaming app. MTV Play will initially only be available in the UK and marks a gl... More

The State of AI in Video (Adobe Blog)

Video isn’t a natural slam dunk. Your customers are discerning — people consider about 60 percent of video content to be “clutter” with little meaning and little relevance ... More

Is Big Tech Ready to Spawn a Netflix for Video Gamers? (Los Angeles Times)

Major companies such as Microsoft and Verizon are exploring how to replace game downloads with Internet-based game services, hoping to do for video gaming what Netflix and Spotify ... More

Adobe Plans Big Expansion of New Downtown San Jose Tower (Mercury News)

Adobe is expanding plans for the gleaming new office tower that would be added to its downtown San Jose headquarters campus, the company said Thursday. The size of the new Adobe Sy... More

The Real Streaming Race Starts Now (WSJ)

The winners over the next few years might not be able to celebrate for long. When 5G technology comes along it will drive down the price of internet service, giving content provide... More

Why This Year’s Matchup Might be the Last 4G Super Bowl in History (Tech Republic)

This year's Super Bowl LIII showdown between the Rams and Patriots could be the last 4G Super Bowl in history. Large sporting events such as the Super Bowl are one of the first are... More

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