HITS Exclusives

Where is that media file? Where is that one asset you need right now, to give to that person way over on the other side of the world, so they can do their job on time? That is ... More

Directors of the Entertainment ID Registry (EIDR) and International Standard Audiovisual Number (ISAN) International Agency provided updates on their respective identifier standard... More

From Unity Artistry tools that include ArtEngine, SpeedTree and Ziva Dynamics to its Weta pipelines in support of virtual production, video game software development company Unity ... More

Production technology over the last three years has fundamentally changed the way we work and collaborate with each other, according to industry experts. Cameras are now talking to... More

It takes a whole village of professionals to deliver the cutting-edge technologies involved in delivering the highest-quality 3D assets for commercials, feature films, TV shows, vi... More

The Hollywood Professional Association (HPA) is the premier community for production and post-production individuals, businesses and technologies. Each year at the legendary “wee... More

Localization specialist Iyuno-SDI has debuted a new white paper offering a simplified overview of the art and science behind subtitling, with the hope of eliminating some false per... More

Most of our business interactions during the pandemic became increasingly local while expanding globally at the exact same time thanks to new collaboration tools. (more…)... More

The increasing traction that the metaverse is getting stands to have major implications for the real world -- in real life (IRL) -- also, according to executives from virtual reali... More

Non-fungible tokens (NFTs) aren’t a fad and media and entertainment companies should embrace them and use them to enhance the content and experiences they provide to consumers, a... More

With studios and production houses increasingly shifting to cloud-based workflows, producers have come to realize the true costs of doing business in the cloud: dollars and latency... More

As technology brands start to increasingly create their own metaverses, one thing has become clear: media, publishing and entertainment companies will have a unique role to play in... More

UNIVERSAL CITY, Calif. — The full-day program for the May 19 Hollywood Innovation and Transformation Summit (HITS), held at the Universal Hilton in Los Angeles, and online via ME... More

At the May 19 Hollywood Innovation and Transformation Summit (HITS), held at the Universal Hilton in Los Angeles, and online via MESA’s virtual platform, the MESAverse, attendees... More

Advanced compute including artificial intelligence (AI) and machine learning (ML), broadcast, editorial, previsualization, smart stages, VFX and all data-centric workflows are, at ... More

At the May 19 Hollywood Innovation and Transformation Summit (HITS), held at the Universal Hilton in Los Angeles, and online via MESA’s virtual platform, the MESAverse, the team ... More

At the May 19 Hollywood Innovation and Transformation Summit (HITS), held at the Universal Hilton in Los Angeles, and online via MESA’s virtual platform, the MESAverse, Hollie Ch... More

Following successful in-person events in Los Angeles, London and Las Vegas, MESA prepares for its biggest one yet: the May 19 Hollywood Innovation and Transformation Summit (HITS),... More

LAS VEGAS — With nearly 53,000 attendees back for the first live NAB Show since the start of the pandemic, MESA member companies brought new solutions for content licensing, cont... More

LAS VEGAS — With more than 50,000 registered attendees, the first in-person NAB Show in years was an unqualified success. And MESA members came well-prepared, with new and revamp... More