Su Kwon Kelsay
Executive Director, Consumer Intelligence
Warner Bros. Entertainment
Su Kwon Kelsay, Warner Bros. Entertainment
2017 Sponsors
Platinum Sponsor
Gold Sponsor
Silver Sponsors
Bronze Sponsor
Brand Sponsors
Produced by
Association Partners
2017 Speakers
Steve Andujar,Executive Vice President & Chief Information Officer,
Sony Pictures Entertainment
Bruce Bleasdale,Vice President Operations, Technology
The Walt Disney Company
John Herbert,Executive Vice President & Chief Information Officer
Fox Filmed Entertainment
Steve Lapinski,Chief Information Officer, Film & West Coast Television
NBCUniversal
Theresa Miller,Chief Information Officer & Executive Vice President, Information Technology
Lionsgate
Scott Phelan,Group Information Officer,
Warner Bros. Entertainment
Abe Wong,Chief Information Officer,
Paramount Pictures
CONFERENCE SESSIONS:
10:45 – 11 a.m.
Opening Remarks
Guy Finley, Executive Director, MESA
Mary Yurkovic, Director, Smart Content Council, MESA
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11 – 11:30 a.m.
Smart Content: Capturing Data from Inception to Infinity
On the screen, in storylines and futuristic tales, Hollywood has a fascination with artificial intelligence (AI). But off-screen, as content moves through various business units and supply chains, there are considerable challenges when approaching data as a continuos thread that moves along with any project. With the advancement of emerging integrated technologies, organizations need to leverage the most advanced software tools now to keep up with the flood of data gathered along the creation chain, as well as during distribution, to capitalize on the everyday consumer content demands. Making content “smart” from the inception of a project through direct delivery and culminating in a long-term archive/asset management strategy is the only way to advance the monetization of the media supply chain in an efficient and effective manner.
Panelists:
Jason Lambert, Executive Director, Content Licensing & Metadata, Sony Pictures Entertainment
Ryan McKeague, Video Workflow Manager, Amazon Studios
Thomas Stilling, Vice President, Global Enterprise Operations, 20th Century Fox
David Sugg, Executive Director, Digital Media Systems, Warner Bros.
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11:30 a.m. – 12 p.m.
KEYNOTE: An Inconvenient (Data) Truth – Integrating Data Across All Business Units
Master data is the most important asset any content company has to scale their business future. An inconvenient truth is that the data structure behind many media & entertainment companies simply isn’t ready for prime time. Without aggressive adoption of standardized metadata structures across media, agencies and brand owners, we are headed toward our own “digital global warming.” Experts explain the importance of a comprehensive data strategy and you’ll learn the key developments that will help get your C-level leadership get on board.
Amber Case, Author & MIT Fellow
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12 – 1:15 p.m.
Metadata Madness Luncheon
The Smart Content Summit features our annual Metadata Madness Luncheon, where industry associations report on how they are actively making sense out of their members’ metadata needs. What metadata standards and best practices are being formed or are in place? And, most importantly, how they are working together by evolving the entertainment supply chain to eliminate inefficiencies and create new opportunities for their content. Lunch and learn from these experts:
Don Dulchinos, Executive Director, Entertainment Identifier Registry (EIDR)
Eric Hanson, Digital Media Industry Evangelist, Entertainment Merchants Association (EMA)
Philip Hodgetts, Metadata Guru and President, Lumberjack Systems
Joshua Kolden, C4 Framework Architect, Entertainment Technology Center at the University of Southern California ([email protected])
Randal Luckow, Board Secretary, Association of Moving Image Archivists (AMIA) and Director of Archives and Asset Management, HBO
Dave Lindsay, Member, Technology & Operations Committee, DEG: The Digital Entertainment Group and Director, Operations Strategy, The Walt Disney Company
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Click here to download EIDR presentation
Click here to download EMA presentation
Click here to download DEG presentation
Click here to download AMIA presentation
1:15 – 1:30 p.m.
A View from the Frontier: How AI and Neuroscience are Changing Entertainment
The entertainment industry is facing a landscape of unprecedented complexity and opportunity. The explosion of content, audience segments and firehoses of data are all creating new challenges and calling for new tools. At the same time, machine learning and artificial intelligence, as well as neuroscience, have come forward with powerful methods and tools that could, and will, address the industry’s largest concerns. Led by one of the leading practitioners of the field, this presentation will provide an overview of these new methods and tools, drawn from his own research and development efforts.
Yves Bergquist, Program Director, Data & Analytics, Entertainment Technology Center at the University of Southern California ([email protected])
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1:30 – 2 p.m.
Smart Machines: Artificial Intelligence Meets Media & Entertainment
Hollywood is embarking on a new frontier. Advanced technologies such as machine learning, AI and cognitive computing, are forcing many traditional studios and networks into uncharted territory. With content creation disruptors such as Hulu and Netflix having a larger digital engineering team per production, who is maturing with their technology and creating new opportunities as a result? Millennials inherently embrace technology, but is Hollywood sophisticated enough to make the proper investment in advanced technology to meet the demand of these new consumers? Can they make the transition from their mature legacy system to embracing these technologies as they are maturing in the marketplace? This session sees thought leaders and executives discussing the path to evaluate and integrate this new approach within the M&E space.
Moderator: Jay Tucker, Executive Director, UCLA Anderson School of Business Management
Panelists:
Yves Bergquist, Program Director, Data & Analytics, Entertainment Technology Center at the University of Southern California ([email protected])
Amber Case, Author & MIT Fellow
Philip Hodgetts, Metadata Guru and President, Lumberjack Systems
Michael Jeffrey, Vice President, Client Engagement and Partnerships, TiVo
Josh Wiggins, Chief Commercial Officer, GrayMeta
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2 – 2:15 p.m.
Leveraging AI for High Scale Indexing of Visual Media
Amazon Rekognition makes it easy to extract meaningful metadata from visual content. By leveraging Rekognition’s integration with Amazon S3 and Lambda, developers can automate the analysis of large scale digital media libraries with only a few lines of code. Video content can be indexed to per-second levels of granularity, making search and discovery capabilities more powerful than ever.
David Pearson, Technical Business Development Manager, AI Services Team, Amazon Web Services
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2:15 – 2:45 p.m.
Content + Data Science = Netflix
Netflix will spend six billion dollars this year on content, with an increasingly large portion spent on Originals. As they continue to expand their Original Content within Hollywood, their goal is to leverage Netflix’s world class data and data science to make the best decisions possible. This presentation explores areas and approaches taken that embrace “data as a culture” within Netflix and offers insight into how the company structures data, along with the insights it provides, throughout the content creation and distribution process.
Todd Holloway, Director, Content Science and Algorithms, Netflix
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2:45 – 3:15 p.m.
Smart Planet: Advanced Workflows that Drive Operational Excellence
We’re working in a global business — studios and networks continue their work on operational excellence by meeting the challenge of integrating data across all business units around the world. Are you working with your legal department to create smart contracts that can follow a production throughout its supply chain and automatically track and fulfill your financial obligations in each region? What data and metadata are factored into your distribution plan that can be driven by a vizualized data-set socialized to senior management? This session sees leading executives discuss their groundbreaking work, within different business unit silos and international locales, that synthesize and effectuate the data captured as content moves quickly through these international distribution chains.
Moderator: Guy Finley, Executive Director, MESA
Panelists:
Ryan C. Benson, Vice President, Digital Media Services, Lionsgate
Simon James, Vice President, Sales Engineering, NeuLion
Jason Kassin, Co-Founder and Chief Executive Officer, FilmTrack
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3:15 – 3:45 p.m.
NETWORKING BREAK
3:45 – 4:15 p.m.
Smart Production: Using a Data Hub for Film and Television
Attempting to manage and automate data collection during the creation stage of your content’s lifecycle can sometimes feel like a losing battle as the demands of creatives constantly move forward. When considering the multiple, disparate software applications that have been developed to assist production teams, you realize that many existing tools don’t share even the most basic information in a meaningful way. This session looks at how New Regency created a software driven, cloud-based production data hub that is enabling creatives to work seamlessly on their productions, in a comfortable UI/UX driven environment, with executives able to harness this critical production data to analyze, utilize and inform their business decisions such as residuals management and product placement data visualization/reporting.
Moderator: Guy Finley, Executive Director, MESA
Panelists:
Jukka Paajanen, Technology Innovation Lead, Avanade
Eliot Sakhartov, Account Technology Strategist, Microsoft
Nancy Silver, Principal Solutions Architect, MarkLogic
Lulu Zezza, Production Executive
Introduction: Matt Turner, Chief Technology Officer, MarkLogic
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4:15 – 4:45 p.m.
Video Metadata Platforms: How to Futureproof Automation
With all the promises and product demos from software and service providers around automated metadata and machine learning, the task of planning a roadmap that integrates these technology developments into existing workflows can be overwhelming for content creators. This session will cover a modular, and futureproof, descriptive metadata architecture and explain how Disney is implementing machine learning and automation to avoid lock-in, with any particular tool or platform, as these processes evolve.
Anthony Accardo, Director, R&D and Metadata, Disney ABC Television Group
Miquel Farre, Manager, R&D Technology, Disney ABC Television Group
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Presentation not available
4:45 – 5:15 p.m.
Smart Supply Chain: How Asset Management Can Make Your Content Work Smarter
DAM, MAM, PAM, BAM – whatever flavor of asset management you use, internal/external or if you use more than one system/tool, are they really intended to be the hub for content distribution? Any “connected” software tools (metadata, master data, warehousing, etc.) are just as vital to a “future-proof” content supply chain. Specific individual solutions may tackle particular challenges with various forms of content, however, there are methodologies that are critical when setting up your software suite. This includes a friendly interface and user experience that needs to be embraced by both the people and processes across business units. The experts in this session will discuss the truths of the various forms of asset management, related tools as well as the workflow and human factors of a complete, integrated digital supply chain.
Moderator: Mary Yurkovic, Director, Smart Content
Panelists:
Matt Corodimas, Media, Entertainment & Creative, Nuxeo
Kyle Hufford, Director, Digital Asset Management, Monster Energy
Callum Hughes, Senior Solutions Architect, Amazon Studios
Corinne Whitney, Director of Content Services, Crawford Media Services
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5:15 – 6 p.m.
Featured WiTH Session: Smart Ways to Reach and Engage with Consumers
This panel looks at the ways entertainment and technology companies are evolving the direct-to-consumer relationship by leveraging data insights to make a more meaningful (and monetizable) content connection. Personalization, social integration, discovery and engagement all drive deeper data strategies that will constantly evolve by analysis of data returned, across multiple business units, through consumption across all devices.
Moderator: Mary Yurkovic, Director, Smart Content
Panelists:
Su Kwon Kelsay, Executive Director, Consumer Intelligence, Warner Bros. Entertainment
Duan Peng, Ph.D., Executive Director of Analytics, Fandango
Introduction:
Rachel Souder-Arguedas, Director, Business Relationship Management, Home Entertainment Information Technology, Sony Pictures Entertainment and Co-Founder, Women in Tehnology: Hollywood (WiTH)
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Click here to download introduction audio
Click here to download WiTH presentation
6 p.m.
Closing Remarks
Guy Finley, Executive Director, MESA
Mary Yurkovic, Director, Smart Content Council, MESA
6 – 7 p.m.
NETWORKING RECEPTION
| DELIVERABLES | TITLE* | DIAMOND* | PLATINUM | GOLD | SILVER | BRONZE | BRAND* |
| Prominent Logo Placement as “Presented By” Sponsor on all Materials (Exclusive) | ■ | ||||||
| Conference Welcome Remarks | ■ | ||||||
| Sponsorship of Networking Break | ■ | ■ | |||||
| Sponsorship of Networking Reception | ■ | ■ | |||||
| Session Sponsorship with On Stage Introduction | ■ | ■ | ■ | ||||
| On Stage Technology Spotlight | ■ | ■ | ■ | ■ | |||
| Table Top Display** or Company Signage*** | ■ | ■ | ■ | ■ | ■ | ||
| Sponsor Logo in Email Promotions, Website and Public Relations | ■ | ■ | ■ | ■ | ■ | ■ | ■ |
| Logo on Promotional Signs | ■ | ■ | ■ | ■ | ■ | ■ | ■ |
| Company Logo & Link on Conference Website | ■ | ■ | ■ | ■ | ■ | ■ | ■ |
| Company Logo on Conference Program Cover | ■ | ■ | ■ | ■ | ■ | ■ | ■ |
| Conference Program Ad/White Papers | 4 Pages | 3 Pages | 2 Pages | Full Page | Full Page | Half Page | Half Page |
| Conference Program Ad Placement | Priority 1 | Priority 2 | Priority 3 | Priority 4 | |||
| Complimentary Conference Registrations | 10 | 7 | 6 | 5 | 4 | 3 | 1 |
| Number of Sponsorships Available | 1 | 3 | 4 | 5 | unlimited | unlimited | unlimited |
| PRICE | $17,500 | $12,500 | $10,000 | $7,500 | $5,000 |
$3,500 |
$2,500 |
Sponsors get preferred panel consideration. Custom packages are available upon request.
Badge Holder/Lanyard; Bag and Padfolio: Additional $3,500 and materials provided by sponsor. Available to Silver level and above. Single sponsor only for each.
*MESA membership upgrade not available
**Exhibit Package: 6′ draped table with 2 chairs, wastebasket, and electricity
***Sponsor provides pop-up sign, promotional sign or banner
Sponsorship Sales:
Garrett Randall
p: (310) 882-9204
[email protected]
Operations/Registration:
Don Hurley
p: (310) 882-3742
[email protected]
Here’s a short sample of the studio technology executives who attended last year’s show.
| Video Archive Manager | New York Times |
| Vice President, Programmatic & Data Driven Sales | Disney/ABC Television Group |
| Vice President, Post Production & Digital Assets | IFC Films |
| Vice President, Post Production | Viacom |
| Vice President, Media Operations & Distribution | Disney/ABC Television |
| Vice President, Media Operations & Distribution | Viacom |
| Vice President, Media & Technology Services | Viacom |
| Vice President, International Distribution | The Weinstein Company |
| Vice President, Digital Supply Chain Operations | AMC Networks |
| Vice President, Digital | Broadway Video |
| Vice President of Content | Viacom |
| Technology Metadata/Taxonomy Analyst | NBCUniversal |
| Senior Vice President, Technology | NBC News Group |
| Senior Vice President, Audience Analysis Practice Lead | Magna Global |
| Senior Vice President, Analytics | NBCUniversal |
| Senior Vice President & Director of Ad Operations | IPG Mediabrands |
| Senior Software Engineer | New York Times |
| Senior Production Associate | PBS Distribution |
| Senior Press Manager, Media and Entertainment | Viacom |
| Senior Manager, Digital Video Distribution | Disney/ABC Television |
| Senior Manager, Content and Technical Operations | ABC |
| Senior Director, Video Product | Univision |
| Senior Director, Media Platforms | PBS |
| Senior Director, Digital Media – Operations | Starz |
| Project Manager, Cable Marketing Technology | NBCUniversal |
| Project Manager | Viacom Media Networks |
| Project Leader | HBO |
| Program Manager, Play OPs at Google | |
| Operations Manager, Digital Media | Starz |
| Ontologist | HBO |
| Movie Operations Lead | |
| Metadata Technician | HBO |
| Managing Director | Pearl TV |
| Manager, Technology Architecture | ABC Television Network |
| Manager, Technology | ABC Television Network |
| Manager, Taxonomy and Metadata Solutions | AMC Networks |
| Manager, Digital Supply Chain Operations | AMC Networks |
| Manager, Digital Supply Chain Operations | AMC Networks |
| Manager, Content Distribution Technology | NBCUniversal |
| Manager of Digital Asset Technologies | Conde Nast |
| Manager of Archives, Metadata and Asset Management | HBO |
| Manager of Archives | HBO |
| Head of Content Management | Viacom |
| Group Director | Disney/ABC Television |
| Global Director of Library Science & Information Management | Wunderman Productions |
| Film and Television Producer | Tashmoo Productions |
| Executive Vice President, Audience Science | Viacom |
| Executive Director, Business Engagement | Disney/ABC Television Group |
| Enterprise Architect | Sony Music |
| Director, Metadata and Taxonomy | Univision |
| Director, Media Management | AMC Networks |
| Director, Digital Supply Chain Operations | AMC Networks |
| Director, Digital Operations | Conde Nast |
| Director, Data and Content Platforms | Viacom |
| Director, Content Distribution | NBCUniversal |
| Director, Cable Programming Technology | NBCUniversal |
| Digital Production Manager | Viacom Media Networks |
| Digital Asset Manager | Showtime Networks |
| Digital Asset Manager | Time |
| Content Supply Chain Architect | Viacom |
| Content Manager | Viacom Media Networks |
| Content and Ontology Manager | Hearst Magazines |
| Consultant, LG Electronics | LG Electronics |
| Consultant | Pearl TV |
| Business Technology Partner | Disney/ABC Television Group |
| Business Technology Partner | Disney/ABC Television Group |
| Associate Director of Print Production, Marketing Creative Services | ESPN |
| Assistant Director | ABC |
| Analyst, Taxonomy and Metadata Solutions | AMC Networks |
| Analyst, Operations System Solutions | AMC Networks |
| Analyst, Media Preparation and Delivery | AMC Networks |
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