As of February 28, 2018 (subject to change)

Event Schedule:

8:30 a.m.: Registration Opens
9:15 a.m.: Sessions Begin
11 a.m.: Networking Break
12:45 p.m.: Network Luncheon
4 p.m.: Closing Remarks
4 – 5 p.m.: Networking Reception

9:15 – 9:30 a.m.
Opening Remarks
Guy Finley, Executive Director, MESA
Mary Yurkovic, Director, Smart Content, MESA

9:30 – 9:45 a.m.
Unlock the Power of Smart Content with the Right (Data) Pattern
Smart Content impacts everything including how quickly we can get content to our fans and customers, the experiences they have, and the content’s impact on the bottom line. From our experiences working to help create and put Smart Content into action, MarkLogic has developed the Operational Data Hub pattern to define how to bring data together and enable you to make and use Smart Content.
Matt Turner, Chief Technology Officer, MarkLogic

9:45 – 10 a.m.
Developing a Culture Around Your Data Journey
What does it mean for your organization to have a successful ‘Data Culture’? While truly data driven organizations show increased revenue growth, higher productivity and faster response time to market dynamics, the framework for success is not spontaneous. Before your organization sprints ahead to follow the promise of AI and machine learning, there needs to be a collaborative culture in place built on a clear vision, data fluency, and candor. In his presentation, Thomas walks through key foundational elements of success and shares anecdotes from the front lines where the culture did… or did not…rise to its full potential.
Thomas Stilling, Data Guru

10 – 10:15 a.m.
From Digital Transformation to Intelligent Transformation
Most organizations are going through some sort of digital transformation to allow them to compete in their marketplace. Digital transformation is not new and one could argue has been going on for decades. We think organizations need to focus on intelligent transformation if they want to be successful. This session discusses how LiveTiles has been approaching intelligent transformation in terms of their customers and products.
Daniel Goss, Vice President of Innovation & Experience, LiveTiles

10:15 – 10:45 a.m.
Blockchain + Advertising = Transformation & Innovation
Blockchain will do for transactions what the internet did for communications. This session provides insight into what Blockchain is, why the technology will transform businesses and provide examples of how it will innovate across multiple industries including Media & Entertainment.
Babs Rangaiah, Executive Partner, IBM iX

10:45 – 11 a.m.
Video AI: What’s In Your Content?
This session digs deeper into Azure’s Cloud AI video indexing service that allows users to achieve automatic metadata curation directly from uploaded video content including speech-to-text transcription and closed captioning, face and object detection, language translation along with many other capabilities.
Martin Wahl, Principal Program Manager, Azure Media Services, Microsoft

11 – 11:30 a.m.

11:30 – 11:45 a.m.
AI Meets Media
Artificial Intelligence is shaping up to have a huge impact across many aspects of the media and entertainment business. In our second morning keynote presentation the focus will be on AI in Action, looking at some real customer examples and showing where AI can enhance the content pipeline process, drive cost reductions, speed improvements and open up new monetisation opportunities.
Emily Hopson-Hill, Vice President, Services, Ooyala
Martin Wahl, Principal Program Manager, Azure Media Services, Microsoft

11:45 a.m. – 12:15 p.m.
Inside the Mind of Watson
Few digital personas/entities have the presence and performance of Watson. We’re all familiar with the brand through television appearances and commercials but Watson’s day-job is providing businesses with cognitive capabilities and tools that transform the way you work. By providing accelerated Video Enrichment and Captioning technologies through truly advanced AI, this session helps you understand what Watson can do for Media & Entertainment companies looking to leverage Watson’s expanding understanding and capabilities.
Tim MacGregor, Worldwide Technical Sales, IBM Watson Media

12:15 – 12:30 p.m.
Practical Applications of Machine Learning for Image and Video in the Cloud
A year ago, AWS democratized computer vision by making it easy for developers to extract meaningful metadata from content with managed deep-learning services. Since then, we’ve worked with media organizations to integrate scene detection, celebrity recognition, and facial analysis features into content production and distribution systems. In this spotlight session, we’ll inspire those working with visual content by examining practical applications of artificial intelligence in the cloud.
Liam Morrison, Senior Solutions Architect, Amazon Web Services

12:30 – 12:45 p.m.
Demystifying Language Metadata
Broadcast and media companies are dealing with multiple language standards, typically using both proprietary and non-proprietary terms. Global distribution requirements are exposing the need to consistently present languages for audio, text on the screen, packaging/display, and online user interfaces. This presentation explores how the IETF BCP 47 languages standard provides a way for HBO to ‘herd the cats’ of existing system interoperability while scoping for a future state that allows us to better support global efforts.
Laura Dawson, Metadata Analyst, Production Technology, HBO
Yonah Levenson, Manager, Taxonomy, HBO

12:45 – 1:45 p.m. NETWORKING LUNCHEON

1:45 – 2 p.m.
Using Consumer “Watch Data” to Grow Your OTT Service
Media companies are constantly asking about ways to pull past the competition and grow their digital business. The solution is “Watch Data” where real-time data provides sharp insights and fast intelligence to your platform, allowing you to identify, manage and analyze user segments to create more effective programs. By visualizing big data, providers gain the ability to envision the success of their business and make informed content offerings, UX changes, track campaign success, monitor trends and much more across their OTT service. In this session you’ll learn how successful direct-to-consumer OTT businesses are increasingly dependent on flexible, data-driven marketing capabilities in order to maximize user acquisition, conversion and retention.
David Dwyer, Vice President, Analytics Development, NeuLion
Chris Wagner, Executive Vice President, Marketplace Strategy and Co-Founder, NeuLion

2 – 2:30 p.m.
Keynote: “Disruption in the Entertainment Industry; Monetizing the MoviePass Effect”
MoviePass, the $10-a-month, moviegoer’s subscription service, has hit the million-subscriber milestone. When it’s losing money on every ticket used, how is this sustainable? Chairman & CEO, Ted Farnsworth, will explain that the business plan is “all about the data,” able to provide for the first time invaluable “who” and “when” data to content creators and producers.
Ted Farnsworth, Chairman & Chief Executive Officer, Helios & Matheson Analytics and Chief Executive Officer, Zone Technologies

2:30 – 3 p.m.
How OBID Transforms Unique Identifiers
OBID (Open Binding of Identifiers) is an open standard for ID-to-asset binding that can enable a wide array of capabilities. Speed, transparency and accountability are driving increased collaboration between organizations driving unique identifiers that impove media workflow automation within M&E companies. This session provides an update on OBID adoption as well as looks to the future where deeper integration across delivery and distribution platforms will enable new measurement as well as reduction of time and cost for all partners in the ecosystem.
Moderator: Will Kreth, Executive Director, Entertainment ID Registry (EIDR)
Jane Clarke, Chief Executive Officer, Managing Director, Coalition for Innovative Media Measurement (CIMM)
Brian Hughes, Senior Vice President, Audience Intelligence & Strategy, Magna Global
Paul Mears, Chief Executive Officer, Copperline Media

3 – 3:30 p.m.
Smart Advertising: Advancing the Medium (for the Message)
This session looks at Dynamic ad insertion and addressable advertising are the future of non-linear, ad-supported media. This session will explore the trends that advertising agencies and brands are exploiting to make the data thread continues through both the content and supportive ads.
Moderator: Harold Geller, Executive Director, Ad-ID
Chris Pizzurro, Head of Sales & Marketing, Canoe
Julian Zilberbrand, Executive Vice President, Audience Science, Viacom

3:30 – 4 p.m.
What’s your DAM(n) Problem?!?
This panel of asset management thought leaders digs deeper in to the most common problems company face when organizing or optimizing their asset management systems. Ask the tough questions of these experts and learn the tricks of the trade from these DAM(n) Ninjas!
Moderator: Guy Finley, Executive Director, MESA and
Mary Yurkovic, Director, Smart Content, MESA
Jacki Guerra, Consultant
Thomas Stilling, Data Guru
Introduction by: Liam Morrison, Senior Solutions Architect, Amazon Web Services

4 p.m.
Closing Remarks