The M&E industry has an opportunity that may only come along once in a lifetime (or career) – a chance for broadcasters and their advertising partners to reinvent the way they deliver, distribute and measure both content and advertising on multiple platforms. HITS New York is assembling the companies that are working with today’s most innovative advertisers and broadcasters and are building new, interoperable networks for maximum efficiencies and results. Join us on the morning of November 8th where these experts will help explain the technology underpinnings of the media & entertainment supply chain of tomorrow.
Sessions will include:
KEYNOTE: Integrate or Dis-Integrate! – Why Interoperability is the Foundation of Your Data-Inspired Media Supply Chain
As we all boldly go towards a future of programmatic everything, anticipatory media placement and an ad-supported Internet of Things, the inconvenient truth is our industry data infrastructure simply isn’t ready. Without aggressive adoption of standardized meta-data across the media, agencies and brand owners, we are headed toward “digital global warming.” Come hear why your master data is the most important asset you have to scale your business future and take home some pointers to help get your C-level leadership on board.
Interoperability in Cross-Platform Advertising: Are the Silos Down?
Dynamic ad insertion (DAI) is a here to stay, and the technologies and methods are converging across platforms. The panel will look at DAI, the role interoperable systems play, discuss if indeed the content silos are breaking down, and if the ecosystem is ready to support it.
Data Interoperability and New Media
Traditional media companies are working closer to bridge the technical divide from yesterday’s broadcast commercial inserts toward today’s “new media” consumer who expects advertising relative to their interests. This session looks at companies and individuals who have taken steps toward making new media advertising and content recommendation concepts a reality across a variety of distribution platforms.
KEYNOTE: Inside the Box – Security’s Impact Next-Generation Infrastructure
How do successful M&E companies stay on the leading edge of cloud and IT innovations while maintaining a secure work environment across numerous software/hardware/platforms? From firewalls to SDN to converged/hyper-converged switching, next-generation infrastructure is increasingly designed from the ground up to include security as an embedded capability. This HITS Keynote examines how advances in security technology are changing workflows, delivery, global compliance and interoperability demands throughout the enterprise.
Behind the Scenes of the Media Supply Chain – DAM, MAM & Other Critical Tools
This session reviews interoperable tools and innovations that address content, metadata and the data that encompass them. The impact of content being output to platform specific formats is huge to the consumer. The interoperability of these connected tools have a critical role in getting the content to the right place at the right time. The experts will explore how can these tools can increase workflow efficiency in proliferating content globally? How do providers and platforms work together seamlessly handling innumerable assets?
