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Dynamic Ad Insertion Gets its Due at HITS N.Y.C.

Dynamic ad insertion and interoperability in cross-platform advertising may be hitting its stride, but does that mean the actual content siloes are a thing of the past? That discussion will be front and center Nov. 8 at the half-day HITS N.Y.C. event at the Microsoft Technology Center.

Harold Geller, chief growth officer for Ad-ID, will lead a panel on the topic, with Alanna Gombert, SVP of technology and ad operations for the IAB Technology Lab, Chris Pizzurro, head of business development for sales and marketing for Canoe Ventures, and Gregory M. Smith, chief marketing officer for The TEAM Technologies, all looking at how the growing number of channel choices has necessitated a change in how ads are delivered. Continue reading

HBO Chief Security Officer to Keynote HITS N.Y.C.

HITS returns to New York City on Nov. 8 at the Microsoft Technology Center in Midtown Manhattan with a morning conference program from 9 a.m. to noon. This year’s HITS N.Y.C.sees media executives along with companies working in broadcast and advertising all in the same room, discussing innovations being made to advance interoperability in the supply chain for media and entertainment.

And a big part surrounding these new, interoperable networks is security. Addressing that crucial part will be Stephen Fridakis, chief information security officer for HBO. In his keynote presentation — “Inside the Box – Security’s Impact on Next-Generation Infrastructure” — he will look at how advances in security technology are changing workflows, global compliance and delivery demands throughout the enterprise, with M&E companies keeping up with the cloud and IT innovations by employing firewalls, SDNs and hyper-converged switching. Continue reading

HITS N.Y.C. - Creating the Interoperable Media Supply Chain

The M&E industry has an opportunity that may only come along once in a lifetime (or career) – a chance for broadcasters and their advertising partners to reinvent the way they deliver, distribute and measure both content and advertising on multiple platforms. HITS New York is assembling the companies that are working with today’s most innovative advertisers and broadcasters and are building new, interoperable networks for maximum efficiencies and results. Join us on the morning of November 8th where these experts will help explain the technology underpinnings of the media & entertainment supply chain of tomorrow.

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