Welcome to the third era of content – one where intelligence is being embedded alongside audio/video in order to streamline productions and supply chains, while delivering unprecedented marketing data and analytics. Smart Content is the active ingredient in the new digital media & entertainment complex. Metadata and watermarks are being embedded…tracking and recognition software are being encoded… and storage and archiving are being auto-recognized, logged and classified. How does it fit together? How are media companies making it all work?
The Smart Content Council is a MESA community where authorities from television, film and home entertainment promote industry leadership and review best practices, industry data initiatives and discuss the tools required to make their content easily identifiable, accessible and usable.