All posts by MESA News

March Madness Uses Shazam App to Ensure Cross-Platform Viewing (MediaPost)

March Madness games on the four networks will be Shazam-able, allowing viewers to check on how they are doing in the office pool and find out details on players that are causing th... More

YuMe Enhances its Placement Quality Index with Brand Safety Metrics (MarketWatch)

YuMe, a leading provider of digital video brand advertising solutions, today launched an improved Placement Quality Index (PQI) with integrated brand safety metrics. The enhanced P... More

Second Screen is Not Social TV (Digiday)

While the terms "social TV" and "second screen" are often used interchangeably, they are, in fact, two different experiences: Social TV is a subset of second screen - and a somewha... More

Gartner: Second-Screen Drives Social TV Activities (Advanced Television)

Second-screen devices combined with customised content, interactive apps and loyalty programmes will fuel the behaviour of social TV consumers over the next 24 months, according to... More

BBC Calls for Second Screen Standards (TBI Vision)

Speaking at TV Connect yesterday, BBC senior technologist for mobile and dual screen, Jeremy Kramskoy, said that common standards were important in terms of bringing down developme... More

Samsung Exec Sounds Off on Why Gaming’s Second Screen Should Be its First (Polygon)

At a SXSW Interactive panel titled "The Mobile 2nd Screen in Video Games & Beyond," executives from Samsung and Ubisoft presented a necessary establishing question: What, exact... More

Roku Planning Second-Screen Tablet App (FierceOnlineVideo)

Streaming video provider Roku is currently testing a second-screen application for tablets that the company hopes to release in the "near term," according to a company executive. E... More

Social TV’s Viggle to Air Its First TV Commercial (AdAge)

Viggle will air its first TV commercial on Wednesday as the second-screen TV app, first introduced in January 2012, looks to move beyond word-of-mouth marketing. The 30-second spot... More

OnMedia: Is the “Second Screen” the “First Screen” of the Future? (PC Mag)

Is online video at its tipping point? That was the topic of several sessions this morning at the OnMedia NYC conference. Most of the panelists agreed that online video won't displa... More

Lionsgate Inks Content Supply Deal With M-GO (Hollywood Reporter)

Digital platform M-GO has inked a supply deal with Lionsgate to secure a slate of movies and TV shows, including The Hunger Games and the Twilight film franchises. The Lionsgate de... More

BBC Calls For Second Screen Standards (TBI Vision)

The BBC has called for technology standardisation for second screen services in order to help move the the broadcast sector forwards. Speaking at TV Connect yesterday, BBC senior t... More

TV Connect: Sigma Launches Z-Wave Home Control Products (IPTV News)

US chip vendor Sigma Designs has revealed its new ‘Z-Wave Next Gen’ portfolio, aimed at original equipment manufacturers and service providers looking to develop home control p... More

Smartclip Launches Private Exchange For Video Advertising (Rapid TV News)

Global multiscreen video and brand advertising platform, smartclip has launched a programmatic video ad platform enabling advanced selling within a private exchange environment. Av... More

iStreamPlanet Study Shows Pay TV Customers Want Multiscreen (Streaming Media)

iStreamPlanet, a video workflow company that offers live linear video solutions, has released a study showing that -- surprise -- viewers want live linear multiscreen delivery. Cre... More

YouTube Tops 1 Billion Monthly Users (USA Today)

YouTube says more than 1 billion people are now visiting its online video site each month to watch everything from zany clips of cute kittens to sobering scenes of social unrest ar... More

Fitch: Shortened SVOD Window Will Not Accelerate 'Cord Cutting' (HMM)

Ratings firm says increased online access to primetime TV programming will result in 10% to 20% of pay-TV subscribers dropping service Recent announcements by CBS Corp. that it lic... More

How Canal Digital Will Address Pay TV’s “Downward Spiral” (Videonet)

The NDS middleware platform will form a key element in Canal Digital’s strategy to address what its Director of Business Strategy, Tore Melling, described as the ‘downward spir... More

Satellite 2013: “4K Will Be A TV Game Changer” (Advanced Television)

The ‘big four’ of top satellite operators at the Washington Satellite 2013 show, through their CEOs, exhibited some considerable differences in their timetables for the introdu... More

Digital Video Value Chain Adds More Links To Surpass $6BN In 2012 (Rapid TV News)

The positive net effect of the huge uptake of video consumption through multiscreen video has been revealed in a new survey by AccuStream Research. The analyst found that the digit... More