All posts by MESA News

Civolution Selected by France Télévisions Editions Numériques for its Prime Time Programming ‘C à vous’ (Civolution)

Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, today announces that France Télévisions Editions Numériques�... More

Why Second Screens are Critical to Engagement (iMedia Connection)

Well done, everyone. Second screens are here to stay, and they've transformed the digital landscape. But now it's time to stop cheerleading and start doing something about it. We'v... More

March Madness Coming to a Second Screen Near You (L.A. Biz)

Your boss is going to have a much harder time getting you to back to work over the next couple weeks. The NCAA College Basketball Championships will be available to millions of add... More

How Our Second Screen Habit is Changing TV Forever (Tech Radar)

Almost a third of us now own a tablet, and a majority are looking at either a smartphone or a tablet while watching TV. With our attention diverted from the main screen, the tradit... More

Red Bee Media Named Agency of the Year at PromaxBDA Europe 2013 (Red Bee)

Red Bee Media was named Agency of the Year for the second year running at last night’s PromaxBDA Europe Awards. This prestigious award – Out-of-House Agency of the Year – is ... More

Viggle, GetGlue Lead Way in New Era of Social TV (Business 2 Community)

If you’re oblivious to apps like Viggle and GetGlue and how they’ve enhanced the TV-viewing experience, then 2013 may be the year you explore these options and more. Although �... More

Microsoft Study: Multi-Screen Behavior and What it Means for Marketers (Marketing Land)

We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to communicate effectively with consumers as they engage with m... More

Nielsen, Twitter Moving Forward on Social TV Rating (Beet.tv)

The next vital step in digital video measurement will be in the development of a more holisitic rating for video across platforms, including tablets and mobile devices, predicts Da... More

Supreme Court Rules Against Entertainment Industry in Landmark Copyright Ruling (Hollywood Reporter)

The U.S. Supreme Court on Tuesday ruled in favor of Supap Kirtsaeng, an immigrant from Thailand who challenged the $600,000 he was ordered to pay for willfully infringing a textboo... More

Twitter To Tip Off Instant Replays For March Madness (USA Today)

Twitter is bringing March Madness to the mobile masses. Starting Tuesday, when the NCAA men's basketball tournament tips off, hoops junkies will be able to view highlights from all... More

ABC Works on an App for Live Streaming Shows to Mobile Devices (New York Times)

The app will live stream ABC programming to the phones and tablets of cable and satellite subscribers, allowing those subscribers to watch “Good Morning America” on a tablet wh... More

Penske Inks Blinkx Partnership to Enhance VOD Search and Monetisation (Rapid TV News)

Digital media company Penske Media Corporation (PMC), whose brands provide original entertainment, lifestyle, beauty, and technology content, has announced a partnership with video... More

US Multi-Channel Video Providers Add 170,000 Subs (Advanced Television)

Research from broadband, media and entertainment industries analysis firm Leichtman Research Group indicates that the thirteen largest multi-channel video providers in the US  –... More

Study: Three-Quarters of Viewers Record TV Programming to Skip Ads (HMM)

People around the world are watching more television than ever – an average of 25 hours of shows and movies a week. Film viewing has risen from five to six hours, while weekly TV... More

À la Carte TV’s Unlikely Ally: Cable Providers (Wired)

The monthly subscription TV bill is a painful reminder that you don’t watch most of the billed channels you receive. You’re not alone — cable and satellite companies are also... More

Small Businesses Are Slow to the Digital Party (Adweek)

Digital marketing is all the rage among major corporations these days but not so much among small businesses, according to new research from The Boston Consulting Group. The consul... More

NFL, Providence Equity to Invest $300 Million in Media, Tech (Bloomberg)

The National Football League is teaming with Providence Equity Partners to invest $300 million in private sports and entertainment-related media and technology companies. The NFL a... More

The Battle for the Living Room Is Over — The War for the Consumer Is On (All Things D)

The ultimate goal for consumer electronics companies 10 years ago? Control the consumer living room experience. That way, they could control consumer identities, consumer experienc... More

NPD: 500 Million Connected Devices in US Homes (HMM)

There are now more than half a billion devices in U.S. homes connected to the Internet delivering entertainment and apps, according to new data from The NPD Group. Increases in tab... More