Social

 

Why GDPR Is Good for Online Advertising, Even Ad Tech (MediaPost)

Due to the fragmented nature of the digital advertising ecosystem, publisher revenues are being eaten up by ad-tech vendors and intermediaries. While the GDPR will not reverse this... More

HBO Launches ‘Mosaic’ Interactive Storytelling App (HMM)

HBO has partnered with filmmaker Steven Soderbergh to present the Mosaic app, an interactive experience that experiments with the conventions of storytelling. Three years in develo... More

Facebook Launches Creator App for Influencers to Build Video Communities (TechCrunch)

Facebook wants to turn mindless, passive video consumption into “time well spent,” and now it’s giving social media stars a powerful tool to foster communities around their c... More

ESPN Brings ‘SportsCenter’ to Snapchat (AdAge)

ESPN is bringing "SportsCenter" to Snapchat. A reimagined version of the iconic sports show will debut on Monday, with two episodes planned for every weekday and one each on Saturd... More

How Mobile Apps Drive the Music Industry (IT Pro Portal)

The rise of the internet was, and continues to be, tough for music giants. In the heyday of the industry – when vinyl and CD sales were strong – labels were profitable, but ill... More

New Digital Series Explores the Future of Humans in the Age of Advanced Technology (Found Remote)

Nicole Greiner, VAST Media: In cooperation with ARTE, ORF and production studio Bilderfest GmbH, pubcaster BR launched the new seven-part web series “Homo Digitalis“. The serie... More

Why Snapchat Spectacles Failed (TechCrunch)

How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch.... More

Instagram Injects 2X Bigger Stories Previews Mid-Feed (TechCrunch)

Instagram Stories is doing so well, the app wants to ensure you don’t just scroll by its Snapchat clone. Instagram confirms to TechCrunch that it has redesigned its mid-feed re-e... More

Musical Apps are Finding Their Way to Traditional TV (Forbes)

Streaming music is on the rise, and traditional TV is on the decline (at least in some regards), so can the former save the latter? A number of networks are looking to some of the ... More

Is Mixed Reality the Future of Computing? (Fast Company)

Microsoft is betting on mixed reality to help launch us into the future. Which brings us back to hardware. The availability of the right device at the right price will be a factor ... More

In Netflix’s Addictive New ‘Narcos’ Game, You Build a Drug Empire in Facebook Messenger (Adweek)

Selling drugs on Facebook Messenger is rarely a good idea, but just this once, it’ll probably be OK. Netflix just launched Narcos: Cartel Simulator, a game created in partners... More

Networks’ Streaming Apps Make Minimal Revenue Impact – For Now (Variety)

There’s a growing push by traditional TV companies to launch direct-to-consumer apps and services, with Disney the latest to announce plans. The subscriber numbers for these serv... More

Spotify iMessage App Allows Users to Share Songs Without Leaving the Conversation (Billboard)

Spotify's new iMessage app lets you send and receive songs from friends without closing out of the conversation, Engadget reports. A spokesperson for Spotify confirmed the launc... More

Is Social the Killer App for VR? (CMO)

VR could be the future of communication, or an overhyped technology that will never become truly mainstream. There are a lot of contrasting opinions in the press at the moment, wit... More

How Sports Publishers Will Use the NFL Season to Push Direct Connections (Digiday)

Podcast promotion- CBS Sports is focusing this year on adding podcast subscribers after its analyses found that its podcast subscribers consume more of CBS Sports’ content across... More

Flixster Video Ceasing Operations (HMM)

Flixster Video, the download and streaming service operated by online movie app Flixster.com, is ceasing operations today (Aug. 28). The move does not affect Flixster.com. In a pos... More

Revolutionizing Digital Music Through Blockchain (HuffPost)

Suddenly, there’s a new technology emerging that will likely turn the current market on its head. Blockchain technology, or distributed ledger, is a distributed database which vi... More

Have Smartphones Destroyed a Generation? (The Atlantic)

The advent of the smartphone and its cousin the tablet was followed quickly by hand-wringing about the deleterious effects of “screen time.” But the impact of these devices has... More

How Mobile is Changing Back-to-School (Mobile Marketer)

Back-to-school shopping isn't just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key compone... More

With 200M Daily Users, Giphy to Test Sponsored GIFs (TechCrunch)

Giphy, the four-year-old search engine for GIFs, is going to finally start testing monetization. According to a source close to the company, Giphy will begin testing sponsored GIFs... More

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