Social

Networks’ Streaming Apps Make Minimal Revenue Impact – For Now (Variety)

There’s a growing push by traditional TV companies to launch direct-to-consumer apps and services, with Disney the latest to announce plans. The subscriber numbers for these serv... More

Spotify iMessage App Allows Users to Share Songs Without Leaving the Conversation (Billboard)

Spotify's new iMessage app lets you send and receive songs from friends without closing out of the conversation, Engadget reports. A spokesperson for Spotify confirmed the launc... More

Is Social the Killer App for VR? (CMO)

VR could be the future of communication, or an overhyped technology that will never become truly mainstream. There are a lot of contrasting opinions in the press at the moment, wit... More

How Sports Publishers Will Use the NFL Season to Push Direct Connections (Digiday)

Podcast promotion- CBS Sports is focusing this year on adding podcast subscribers after its analyses found that its podcast subscribers consume more of CBS Sports’ content across... More

Flixster Video Ceasing Operations (HMM)

Flixster Video, the download and streaming service operated by online movie app Flixster.com, is ceasing operations today (Aug. 28). The move does not affect Flixster.com. In a pos... More

Revolutionizing Digital Music Through Blockchain (HuffPost)

Suddenly, there’s a new technology emerging that will likely turn the current market on its head. Blockchain technology, or distributed ledger, is a distributed database which vi... More

Have Smartphones Destroyed a Generation? (The Atlantic)

The advent of the smartphone and its cousin the tablet was followed quickly by hand-wringing about the deleterious effects of “screen time.” But the impact of these devices has... More

How Mobile is Changing Back-to-School (Mobile Marketer)

Back-to-school shopping isn't just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key compone... More

With 200M Daily Users, Giphy to Test Sponsored GIFs (TechCrunch)

Giphy, the four-year-old search engine for GIFs, is going to finally start testing monetization. According to a source close to the company, Giphy will begin testing sponsored GIFs... More

Soccer is the Most Popular Sport on Instagram and It’s Not Even Close (Recode)

Instagrammers love soccer. That might be because soccer players love Instagram. Or because soccer is a global sport. Or because soccer is played year-round. But whatever the rea... More

How Apple Can Make the iPod Mighty Again (Macworld)

For most of us, the iPod is a footnote in history. The original portable music player, its features have long been supplanted by the immense capabilities of the iPhone, and carryin... More

‘Orange is the New Black’ Fans Can be Part of Collaborative Paintings on Actual Walls (Found Remote)

Netflix France launched a promotional Orange is the Nw Black stunt, giving fans the chance to have their portraits featured both on a digital and actual wall As a part of its la... More

Instagram Tests Favorites, a Major Rethinking of Private Sharing (The Verge)

Instagram has begun testing a way to share posts with a more limited group of friends. Called favorites, the feature attempts to improve on earlier social network friend lists, enc... More

The Complexities of Converting Readers into Subscribers (Digiday)

Driving direct connections with readers has become increasingly important. For publishers with subscription models, converting those readers into subscribers — like everything in... More

The iPad Takes A Big Step Toward Being the Computer for Everyone (The Verge)

The iPad has never been a full-fledged computer. At its launch back in 2010, it was mocked for having a large screen without a typical large-screen operating system like macOS or W... More

Apple Piles on the Features, and Users Say, ‘Enough!’ (NYT)

As Apple prepares to show off new features for the iPhone and other devices at its developer conference on Monday, the company is grappling with an uncomfortable issue: Many of its... More

How 20th Century Fox Marketed ‘Alien: Covenant’ with Personalized and Branded Content (The Drum)

If you’ve been online or watched a TV in the last few months, chances are you’ve seen an ad for the Ridley Scott-directed sci-fi movie Alien: Covenant. Twentieth Century Fox ho... More

Snap Unveils New Camera Ads Trying to Stay Ahead of Facebook (Bloomberg)

On May 15, Snapchat began rolling out a slate of promotional Lenses that superimpose corporate logos, as well as silly tacos, on buildings, horizon lines, and other elements of a ... More

Why Facebook’s First Social VR App is so Simple (MIT Technology Review)

Facebook was founded on the premise that humans have an irresistible urge to connect with each other, and 13 years later 1.3 billion people use it every day to share status updates... More

Smartphone Owners Use At Least Nine Different Apps Every Day (ARC)

Apps are a daily habit that we show no signs of wanting to break. A recent study by mobile analytics company App Annie said that apps essentially run our lives. According to App An... More