Measurement

Content Personalization Will Keep Audiences Glued to Their Screens – And Advertisers Happier (MediaPost)

Video content consumption has undergone a profound transformation in recent years. The rise of connected devices and video streaming services like Netflix and Hulu combined with li... More

Adobe Keeps Sensei Busy with New Content Assignments (MarTech Today)

Adobe is adding more responsibilities to Sensei’s job description, announcing today a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (A... More

Mediamorph Locks in Cinedigm Deal (MCN)

Mediamorph, a provider of cloud-based rights management systems for programmers and video distributors, has inked a deal with Cinedigm, which will use Mediamorph’s platform to tr... More

Scaeva Releases New Content Protection Technology (SSN)

Scaeva Technologies has released its first software product, the ScaevaSAFE. With its mission to protect the art of the music, film and TV industries from piracy, the ScaevaSAFE is... More

TiVo Survey: Pace of Cord-Cutting Churn Slows (B&C)

Pay-TV subscribers seem to be a bit less volatile and may be a bit slower in switching providers or cutting the cord, based on a new survey by TiVo. When asked 82.8% of respondents... More

5 Reasons Brands Need to Make Structured Data A Priority in 2018 (GeoMarketing)

As brands begin their planning for next year, there are two important considerations they’ll need to make time for as they navigate between traditional search methods and emergin... More

As Data Becomes the New Currency, Here’s How to Tap Into its Value (DXC Technology Blog)

Companies thriving in the digital age don’t see data as mere “digital exhaust” belching out from transactional systems. Instead, they view data as a prized enterprise asset t... More

7 Sure-Fire Ways to Fail at Data Analytics (CIO)

Data analytics has emerged as one of the most important business and technology differentiators for organizations, giving them the power to draw keen insights about virtually any a... More

NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes (Variety)

Linda Yaccarino isn’t shy when it comes to talking tough about problems in the media industry or pushing for the highest ad prices she can get for her company, NBCUniversal. In r... More

SAS, MCN Announce Data Partnership (MediaWeek)

Multi Channel Network (MCN) has announced a new data partnership with SAS, the leader in analytics and the world’s largest privately held software company. MCN and SAS are develo... More

Broadcasters’ ‘Secret Sauce’ for Big Data (TV Technology)

The improvements that have come via software advances could help resolve issues on the regulatory side and create new opportunities for increased revenue. “There remains a requir... More

New Deluxe Division Tackles Content Supply Chain Complexities (TV Technology)

Deluxe announced the formation of the Deluxe Technologies division, the company’s response to the rapid changes its customers are experiencing across the content supply chain. Th... More

Mobile is Not Punching Above Its Weight – It’s Just Getting Started (MediaPost)

Is mobile punching well above its weight in digital advertising? It's a question well worth asking as it become clear that it accounts for a little over half of internet consumptio... More

Data is the New Operating System: Build Your Cloud to Embrace It (Forbes)

According to one IDC prediction, by this time next year, the vast majority of developers (75%) will be building cognitive and AI functionality into one or more applications they bu... More

Spotify’s New App Aims to Hook Artists on the Power of Their Own Data (Fast Company)

s the streaming era good for musicians? Few things in the industry depend more heavily on whom you ask that question; Major label execs are thrilled to see the first revenue growth... More

TiVo Readies Robust TV Analytics Offering (Beet.TV)

When TV metadata company Rovi acquired set-top box software outfit TiVo for $1.1bn last year, it may have seemed like the smaller, younger whipper-snapper buying up the experienced... More

How Would You Like Your Data: Automatic or Manual? (Ad Exchanger)

Jeremy Hlavacek, IBM Watson Advertising: Before deciding between a manual or an automatic, it is important to understand exactly what is fueling this debate. The answer is data. I ... More

Adobe Integrates Analytics, Audience Manager to Connect Marketing to Media (AdExchanger)

Adobe has integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ... More

ESPN Will Count Linear, Streaming Audiences as One (Variety)

As ESPN viewers watch the kickoff to next week’s “Monday Night Football” game between the Dallas Cowboys and the Arizona Cardinals, ESPN executives will be attempting a pivot... More

Adobe GM: Data-Driven TV at a ‘Tipping Point’ (Beet.TV)

The talking is over, the forecasts are becoming reality. The time is now for the age when advertisers and media buyers can better target their television ad buys using datasets bey... More