Measurement

Adobe GM: Data-Driven TV at a ‘Tipping Point’ (Beet.TV)

The talking is over, the forecasts are becoming reality. The time is now for the age when advertisers and media buyers can better target their television ad buys using datasets bey... More

How Netflix Guesses What You Want to Watch (Los Angeles Times)

Netflix wants subscribers to know it's looking out for them. For instance, the average Netflix subscriber might not guess that its dark superhero drama “Jessica Jones” might st... More

Media Companies, Buyers are Finally Getting Serious About Data, Audience-Targeted Advertising (Adweek)

This year’s upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based advertising, which uses data sets f... More

YouTube is Testing Live Viewer Counts on Mobile (Engadget)

YouTube video views have gotten a lot of attention lately thanks to the record for the most watched video shifting so much. Well, if you want to keep up with how may people are wat... More

How Programmatic Will Change TV Measurement (Digiday)

As programmatic TV advertisers look for more detailed metrics than the age and gender data provided by Nielsen, vendors and cable networks have a chance to come up with their own m... More

Big Data is Changing the Future of NBA Scouting (Dataconomy)

Big data and sports analytics are changing the ways many things in sports have traditionally been done. They are allowing for new processes that have the potential to alter the way... More

Salesforce’s Social Studio Joins YouTube Measurement Program

Social Studio, Salesforce’s social media measurement service, has been certified as a launch partner for YouTube’s Measurement Program, a new service that looks to verify the Y... More

Targeting a Path Forward for TV Ads, Data Could Create a $100B Upside (B&C)

Despite declines in traditional linear viewership and ratings, TV ad revenue should grow at a steady pace over the next decade or so, with targeted messages and other advanced-adve... More

Mobile Broadband Subscriptions are Projected to Double in Five Years (Recode)

Mobile broadband subscriptions — which include subscriptions for smartphones as well as tablets and other devices — grew 25 percent year over year, according to a new report. B... More

New Research Shows that In-Stream Video Ads Outperform Preroll (Adweek)

It’s probably no surprise that people ignore ads they don’t like and remember those they do, but the results of a new study shows just how great of a gap there might be. Accord... More

Report: Average U.S. Household Now Has 7 Screens (FierceCable)

The notion of gathering around the living-room TV has been a relic for some time now, but a new report puts numbers to it, pointing out the host of challenges the trend is presenti... More

Fed-Up Advertisers Stop Paying More for Smaller TV Audiences (Bloomberg)

In the coming weeks, TV networks will host glitzy events in New York to convince advertisers to spend more money on the latest dramas and reality shows. Many ad buyers, however, sa... More

ADI: Big-Screen TVE Viewing Stealing Share from Mobile (CMO)

Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI). While mobile video consumption continues t... More

Top Six Digital Transformation Trends in Media, Entertainment (Forbes)

Because of deep analytics possible with machine learning, as well as the vast opportunities available with augmented reality and AI, advertising is even smarter than ever. Forget t... More

Nielsen to Adopt Gracenote ID as Standard Content Identifier for Audience Measurement (SSN)

Nielsen is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. Standardization of Gracenote IDs within Nielsen's measureme... More

Ratings Measurement: TV Industry Struggles to Agree on Best Method (Variety)

It’s not easy to embrace new ways of doing business after decades of sticking to the same methodology that has been in place since the “The Honeymooners” first flickered on s... More

Platforms Make Concessions on Measurement, But Not Too Many (Digiday)

Platforms are beefing up their third-party measurement options for advertisers. On Monday, Twitter said it would use Moat and Integral Ad Science for viewability and verification. ... More

OpenAP from Turner, Fox and Viacom Could Fix TV Targeting (AdAge)

Trying times make for interesting bedfellows. Advertisers that met with Turner, Fox and Viacom on Friday said the competitors' new collaborative offering seems like a real step tow... More

7 Out of 10 Digital Media Minutes are Spent in Mobile (ARC)

Mobile’s dominance in the digital economy is often taken for granted, but it is the prime driver for the amount of time people spend in digital media. A recent report on the s... More

Millennials Aren’t Watching TV – At Least Until They’re Older (Newsweek)

Millennials aren't watching television nearly as much as Baby Boomers did during their early adulthood. But as millennials—people born between 1979 and 1995—get closer to their... More