Measurement

Salesforce’s Social Studio Joins YouTube Measurement Program

Social Studio, Salesforce’s social media measurement service, has been certified as a launch partner for YouTube’s Measurement Program, a new service that looks to verify the Y... More

Targeting a Path Forward for TV Ads, Data Could Create a $100B Upside (B&C)

Despite declines in traditional linear viewership and ratings, TV ad revenue should grow at a steady pace over the next decade or so, with targeted messages and other advanced-adve... More

Mobile Broadband Subscriptions are Projected to Double in Five Years (Recode)

Mobile broadband subscriptions — which include subscriptions for smartphones as well as tablets and other devices — grew 25 percent year over year, according to a new report. B... More

New Research Shows that In-Stream Video Ads Outperform Preroll (Adweek)

It’s probably no surprise that people ignore ads they don’t like and remember those they do, but the results of a new study shows just how great of a gap there might be. Accord... More

Report: Average U.S. Household Now Has 7 Screens (FierceCable)

The notion of gathering around the living-room TV has been a relic for some time now, but a new report puts numbers to it, pointing out the host of challenges the trend is presenti... More

Fed-Up Advertisers Stop Paying More for Smaller TV Audiences (Bloomberg)

In the coming weeks, TV networks will host glitzy events in New York to convince advertisers to spend more money on the latest dramas and reality shows. Many ad buyers, however, sa... More

ADI: Big-Screen TVE Viewing Stealing Share from Mobile (CMO)

Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI). While mobile video consumption continues t... More

Top Six Digital Transformation Trends in Media, Entertainment (Forbes)

Because of deep analytics possible with machine learning, as well as the vast opportunities available with augmented reality and AI, advertising is even smarter than ever. Forget t... More

Nielsen to Adopt Gracenote ID as Standard Content Identifier for Audience Measurement (SSN)

Nielsen is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. Standardization of Gracenote IDs within Nielsen's measureme... More

Ratings Measurement: TV Industry Struggles to Agree on Best Method (Variety)

It’s not easy to embrace new ways of doing business after decades of sticking to the same methodology that has been in place since the “The Honeymooners” first flickered on s... More

Platforms Make Concessions on Measurement, But Not Too Many (Digiday)

Platforms are beefing up their third-party measurement options for advertisers. On Monday, Twitter said it would use Moat and Integral Ad Science for viewability and verification. ... More

OpenAP from Turner, Fox and Viacom Could Fix TV Targeting (AdAge)

Trying times make for interesting bedfellows. Advertisers that met with Turner, Fox and Viacom on Friday said the competitors' new collaborative offering seems like a real step tow... More

7 Out of 10 Digital Media Minutes are Spent in Mobile (ARC)

Mobile’s dominance in the digital economy is often taken for granted, but it is the prime driver for the amount of time people spend in digital media. A recent report on the s... More

Millennials Aren’t Watching TV – At Least Until They’re Older (Newsweek)

Millennials aren't watching television nearly as much as Baby Boomers did during their early adulthood. But as millennials—people born between 1979 and 1995—get closer to their... More

CBS Offers ‘Total Content’ Viewership Measure as Upfront Market Looms (Variety)

CBS, which has long touted itself as America’s most-watched TV network, wants advertisers and others to give it credit for other viewing experiences as well. With TV’s annua... More

Nielsen Is Preparing for Its Total Content Ratings to Go Public This Week (Adweek)

A year and a half after Nielsen first unveiled its Total Audience Measurement platform, the company is preparing for the public debut of a key Total Audience metric: Total Content ... More

Trump Has Made the Social Media Manager Your Most Valuable Employee (Bloomberg)

In the eight years Donald Trump has had a Twitter account, he has posted more than 34,000 tweets. About a hundred of them were sent after he was sworn in as president on Jan. 20. T... More

Nielsen Delays Wide Release of Total Content Ratings, Doesn’t Set New Target Date (AdAge)

Nielsen won't release a syndicated product of its Total Content Ratings as it originally planned on March 1. At a meeting between the ratings behemoth and clients on Friday, the pa... More

AT&T, Nielsen Sign Multi-Year Deal to Use Set-Top Box Data for Ratings Measurement

AT&T has signed a multi-year deal with Nielsen calling for set-top box data from connected homes subscribed to AT&T’s DirecTV and U-verse services to be included in Niels... More

Are eSports Eating Up Traditional Sports Viewership? (MIT Technology Review)

NFL ratings have plummeted this year. Commentators have blamed the election, a changing TV industry, shifts in viewing format, and even a lack of big-name stars. But there may be a... More