Measurement

As Data Becomes the New Currency, Here’s How to Tap Into its Value (DXC Technology Blog)

Companies thriving in the digital age don’t see data as mere “digital exhaust” belching out from transactional systems. Instead, they view data as a prized enterprise asset t... More

7 Sure-Fire Ways to Fail at Data Analytics (CIO)

Data analytics has emerged as one of the most important business and technology differentiators for organizations, giving them the power to draw keen insights about virtually any a... More

NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes (Variety)

Linda Yaccarino isn’t shy when it comes to talking tough about problems in the media industry or pushing for the highest ad prices she can get for her company, NBCUniversal. In r... More

SAS, MCN Announce Data Partnership (MediaWeek)

Multi Channel Network (MCN) has announced a new data partnership with SAS, the leader in analytics and the world’s largest privately held software company. MCN and SAS are develo... More

Broadcasters’ ‘Secret Sauce’ for Big Data (TV Technology)

The improvements that have come via software advances could help resolve issues on the regulatory side and create new opportunities for increased revenue. “There remains a requir... More

New Deluxe Division Tackles Content Supply Chain Complexities (TV Technology)

Deluxe announced the formation of the Deluxe Technologies division, the company’s response to the rapid changes its customers are experiencing across the content supply chain. Th... More

Mobile is Not Punching Above Its Weight – It’s Just Getting Started (MediaPost)

Is mobile punching well above its weight in digital advertising? It's a question well worth asking as it become clear that it accounts for a little over half of internet consumptio... More

Data is the New Operating System: Build Your Cloud to Embrace It (Forbes)

According to one IDC prediction, by this time next year, the vast majority of developers (75%) will be building cognitive and AI functionality into one or more applications they bu... More

Spotify’s New App Aims to Hook Artists on the Power of Their Own Data (Fast Company)

s the streaming era good for musicians? Few things in the industry depend more heavily on whom you ask that question; Major label execs are thrilled to see the first revenue growth... More

TiVo Readies Robust TV Analytics Offering (Beet.TV)

When TV metadata company Rovi acquired set-top box software outfit TiVo for $1.1bn last year, it may have seemed like the smaller, younger whipper-snapper buying up the experienced... More

How Would You Like Your Data: Automatic or Manual? (Ad Exchanger)

Jeremy Hlavacek, IBM Watson Advertising: Before deciding between a manual or an automatic, it is important to understand exactly what is fueling this debate. The answer is data. I ... More

Adobe Integrates Analytics, Audience Manager to Connect Marketing to Media (AdExchanger)

Adobe has integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ... More

ESPN Will Count Linear, Streaming Audiences as One (Variety)

As ESPN viewers watch the kickoff to next week’s “Monday Night Football” game between the Dallas Cowboys and the Arizona Cardinals, ESPN executives will be attempting a pivot... More

Adobe GM: Data-Driven TV at a ‘Tipping Point’ (Beet.TV)

The talking is over, the forecasts are becoming reality. The time is now for the age when advertisers and media buyers can better target their television ad buys using datasets bey... More

How Netflix Guesses What You Want to Watch (Los Angeles Times)

Netflix wants subscribers to know it's looking out for them. For instance, the average Netflix subscriber might not guess that its dark superhero drama “Jessica Jones” might st... More

Media Companies, Buyers are Finally Getting Serious About Data, Audience-Targeted Advertising (Adweek)

This year’s upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based advertising, which uses data sets f... More

YouTube is Testing Live Viewer Counts on Mobile (Engadget)

YouTube video views have gotten a lot of attention lately thanks to the record for the most watched video shifting so much. Well, if you want to keep up with how may people are wat... More

How Programmatic Will Change TV Measurement (Digiday)

As programmatic TV advertisers look for more detailed metrics than the age and gender data provided by Nielsen, vendors and cable networks have a chance to come up with their own m... More

Big Data is Changing the Future of NBA Scouting (Dataconomy)

Big data and sports analytics are changing the ways many things in sports have traditionally been done. They are allowing for new processes that have the potential to alter the way... More

Salesforce’s Social Studio Joins YouTube Measurement Program

Social Studio, Salesforce’s social media measurement service, has been certified as a launch partner for YouTube’s Measurement Program, a new service that looks to verify the Y... More