Interactive

As Data Becomes the New Currency, Here’s How to Tap Into its Value (DXC Technology Blog)

Companies thriving in the digital age don’t see data as mere “digital exhaust” belching out from transactional systems. Instead, they view data as a prized enterprise asset t... More

Millennials Lead Smart Home Holiday Season Shopping (GeoMarketing)

Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers i... More

Report: CMO Spend on Martech is Shrinking (The Drum)

Spend on marketing technology has fallen by 15% this year as chief marketing officers express concerns over their ability to manage the technology effectively, according to a repor... More

For Amazon, the Future of Alexa is About the End of the Smartphone Era (Fast Company)

If Amazon is successful, Alexa could siphon precious time and attention away from smartphones, in the same way that smartphones have made the PC less relevant over the past decade.... More

Amazon’s Cloud Will Reportedly Make it Easier to Use Google’s AI Tools (CNBC)

Amazon Web Services is gearing up to launch more services targeted at the hot topic of artificial intelligence at its re:Invent conference in Las Vegas later this month, according ... More

ESPN Brings ‘SportsCenter’ to Snapchat (AdAge)

ESPN is bringing "SportsCenter" to Snapchat. A reimagined version of the iconic sports show will debut on Monday, with two episodes planned for every weekday and one each on Saturd... More

7 Sure-Fire Ways to Fail at Data Analytics (CIO)

Data analytics has emerged as one of the most important business and technology differentiators for organizations, giving them the power to draw keen insights about virtually any a... More

Soderbergh’s New Mosaic App Will Change How You Watch TV (Wired)

Plotting director Steven Soderbergh's latest project—an interactive smartphone app called Mosaic—required covering most of the walls in a Chelsea loft with color-coded cards an... More

AI Could Save Television Advertising with Advanced Personalization (VentureBeat)

Artificial intelligence is changing almost every aspect of modern life, and the television advertising industry is no exception. Thanks to more advanced methods of data collection,... More

PlayStation Using Content to Build Communities Around Video Game Launches (Fast Company)

The brand’s new “countdown-to-launch” program is a new initiative based on insights from consumer research that ultimately reflected how much gamers really miss midnight laun... More

BuzzFeed Bets on the Future of Television (Fast Company)

Television is dead֫—long live television. Depending who you talk with, we’re either witnessing the death of TV or only entering its golden age. Part of that discussion hinges ... More

TiVo Debuts Bolt Vox with Voice Search (MESA)

TiVo today introduced several exciting additions to the TiVo consumer product family – the TiVo BOLT VOX™ and TiVo Mini VOX™. The latest device lineup includes TiVo’s first... More

Why Snapchat Spectacles Failed (TechCrunch)

How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch.... More

AI Could Save Television Advertising with Advanced Personalization (VentureBeat)

Artificial intelligence is changing almost every aspect of modern life, and the television advertising industry is no exception. Thanks to more advanced methods of data collection,... More

Instagram Injects 2X Bigger Stories Previews Mid-Feed (TechCrunch)

Instagram Stories is doing so well, the app wants to ensure you don’t just scroll by its Snapchat clone. Instagram confirms to TechCrunch that it has redesigned its mid-feed re-e... More

Cisco Bought AppDynamics, Wider Application Intelligence Vision Now Clarified (Forbes)

We know that apps and all manner of (software) applications drive the way we all use our devices and that software runs the world. If these precepts are accepted, we can perhaps re... More

Deluxe Helps Answer Growing Demand for 4K Ultra HD Blu-ray Content with Dolby Vision-Approved Authoring Services (SSN)

Deluxe delighted cinephiles today with the announcement that its compression and authoring services are now Dolby Vision approved, which will rapidly facilitate the release of more... More

Musical Apps are Finding Their Way to Traditional TV (Forbes)

Streaming music is on the rise, and traditional TV is on the decline (at least in some regards), so can the former save the latter? A number of networks are looking to some of the ... More

FC Bayern Munich Rolls Out Augmented Reality Feature to Offer Fans Personalized Selfies with Players (The Drum)

FC Bayern Munich fans can now take a screenshot photo with Bayern stars, courtesy of a newly introduced Augmented Reality feature on the club's official mobile app. Fans can use... More

Sony Music Entertainment Starts Up Indie Game Publishing Label, Will Release Games on the Switch (Forbes)

In an interesting move from Sony Music Entertainment, it has started up a new indie game publishing label called Unties and will also release games on the Nintendo Switch. The f... More