Interactive

Welcome to the Post-Text Future (NY Times)

I’ll make this short: The thing you’re doing now, reading prose on a screen, is going out of fashion. We’re taking stock of the internet right now, with writers who cover ... More

Adobe: Consumers Feel Many Emotions While Interacting With Content 11 Hours A Day  (MediaPost)

A search, a click. Still, it has become increasingly difficult for advertisers to catch the attention of U.S. consumers who expect a lot from digital content and go through a multi... More

SAP Arena: How a Unique Venue Partnership is Building the Future of Fan Engagement (SportsPro)

Fadi Naoum, head of sports and entertainment at SAP: "We built a [monitoring] beacon and we are [currently] doing the roll-out at the SAP Arena because we want the fan to have the ... More

Most Teens Can’t Afford a Virtual Reality Headset, So They’re Going to VR Arcades Instead (CNBC)

There's a new game in town: Virtual reality (VR) arcades are popping up to let people experience the computer-generated worlds without having to buy a headset. The nascent VR ga... More

Six Cutting-Edge Technologies That Will Change the Way We Shop (Twice)

Social Payments: Today’s shoppers want seamless payment experiences, whether that’s paying back a friend with a few taps on a smartphone or avoiding a checkout line by paying v... More

Content Personalization Will Keep Audiences Glued to Their Screens – And Advertisers Happier (MediaPost)

Video content consumption has undergone a profound transformation in recent years. The rise of connected devices and video streaming services like Netflix and Hulu combined with li... More

Microsoft Says It’s True: Cat Videos Distract Workers (Bloomberg)

Economists have been puzzled in recent years by the so-called “productivity paradox,” the fact that the digital revolution of the past four decades hasn’t resulted in big gai... More

The NFL Isn’t Just Trying to Win Football Fans in China – It’s Planning its Online Mobile Leap (Forbes)

China is home to about 19 million people interested in the NFL, according to Kantar-CSM China research, and its own indoor football league. The China Arena Football League began pl... More

Super Bowl Stakes High for the TV Biz, Tech Advertisers (Twice)

The TV business has long looked to Super Bowl as a tent-pole sales event that can rival Black Friday. And according to the National Retail Federation (NRF), this year’s Patriots-... More

Big Data and Search: The Time for Artificial Intelligence is Now (CMS Wire)

Businesses have been relying on search and big data analytics for many years to gain insight into their data. In recent years, these technologies have evolved rapidly and now incor... More

Advertisers are Finding New Places for Ads With the Rise of Voice Technology (Recode)

Following another hectic CES — driven yet again by agencies, ad tech vendors and marketers searching for that next big thing — the notion of the “fourth screen” has become ... More

Twitter is Working on a Snapchat-Style Video Sharing Tool (Bloomberg)

Twitter Inc. is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app, according to people familiar with the matter, aimin... More

Study: One in Six Americans Own a Smart Speaker (Billboard)

Smart speaker use is on the rise and a new study from NPR and Edison Research finds 16 percent of Americans own a smart speaker. The survey was conducted in November and Decemb... More

Spotify Partners With 8 Publishers to Produce Podcasts (MediaPost)

Paid music-streaming service Spotify is partnering with eight publishers to produce audio programming and visuals for a new format called Spotlight. The idea is to supplement the l... More

Alexa Could Soon Tell You That It Doesn’t Like Your Favorite TV Shows (Variety)

Alexa could get a bit more opinionated about media in the future, Amazon Fire TV VP Marc Whitten told Variety. Speaking at the sidelines of the Consumer Electronics Show in Las ... More

Eight Trends that Will Define the Digital Assistant Wars in 2018 (Fast Company)

The Smart Display Wars Get Real - Amazon got a head start this year in moving Alexa from speakers to screens, first with the 7-inch Echo Show smart display, and then with the dimin... More

42 Video Game Predictions for 2018 (Forbes)

It's January and that means it's time to make some big, bold, and quite possibly totally off the mark predictions for the coming year. What will 2018 have in store for gamers, t... More

How Machine Learning is Changing the Game for Content Metadata (MCN)

Roz Ho, TiVo: These are the best of times for entertainment content owners and distributors—but they are also very challenging times. There is more content—often great content... More

CES 2018: CES a Reminder of How Far TV Tech Has Come (Variety)

Online video has exploded, creating a golden age of content we couldn’t have imagined 20 years ago. Today, you can seamlessly switch from watching live sports on a national netwo... More

How Turner’s Casting Experiment Just Might Revive Second Screen (Forbes)

One of the biggest trends we’ll see in 2018 will be an increase in ad-supported OTT viewing. While much of this will come from OTT-only services like Hulu and Crackle, we’ll al... More