Advertising

Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has sw... More

YouTube has announced that advertisers will now be able to tailor their ad campaigns specifically to people viewing them on a TV screen. The Google-owned video-streaming behemoth r... More

Data Is More Important Than Ever- When asked about his vision for utilising data, Narayen said, “We want to help companies be able to put their data as an asset on their balance ... More

The free, ad-supported streaming video market has gotten crowded, with Roku joining the likes of Pluto TV, XUMO and Tubi and Amazon reportedly waiting in the wings. But Vudu has an... More

Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that... More

The back-to-school season this year was also the back-to-TV season for department stores. The top brands in the category spent $247.8 million from July 1 to Aug. 31, according to i... More

Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not from stunning breakthroughs, but simply from attaching a few... More

Voice-activated shopping has been heralded by publication after publication as one of the next big things in retail, sure to revolutionize the way consumers order products. Many la... More

In June, Instagram unveiled a new product focused on long-form vertical video — IGTV. And during a private presentation in Los Angeles last week, the company revealed early progr... More

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting. Snapchat announced that its dozens of media partners, including Hear... More

Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according to Magna’s US Ad Spend Forecast Fall 2018, released Thursday. And addressable TV campaigns w... More

Marketers are spending a lot on data, although privacy rules are being put into place worldwide. The United States will close 2018 with the distinction of being the largest data ma... More

In the five years since launch, GTA V and GTA Online gamers have listened to more than an estimated 75 billion minutes of music from the game’s 18 radio stations, according to Ro... More

The role of smartphones during the shopping process is much bigger and broader than the impact of those sales alone. As Forrester analysts said in the report, "By researching produ... More

Trekking through a crowded, cavernous Walmart supercenter isn't much fun. But what if you could do it from the comfort of your own home through virtual reality? The world's biggest... More

TV offers both a broad audience and the means to drive digital response. But to make it even more effective, advertisers should “sync” TV spots with paid-search campaigns in th... More

The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur.... More

Netflix is looking to up its Oscar game after edging out HBO for the most nominations at this year's Emmys. Insiders tell The Hollywood Reporter that the streamer, which recently h... More

Over the past eight years, Instagram has become an indispensable, all-purpose tool for everything art related. Dealers increasingly report making sales to collectors whose interest... More

Streaming TV services such as YouTube TV are looking to reach cord-cutters with cheaper channel packages delivered over the internet. But with rising programming costs tied to the ... More