Advertising

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But ... More

This vast array of data is a break from the days when studio heads had to rely largely on intuition to make decisions. However, there is an element of serendipity about entertainme... More

Data is a vital component of audience targeting. By utilizing unique data sets, clients can place an ad where their target audience is most likely to see it, lowering the amount of... More

Get ready for TVs to start pulling their weight around the house this year. Next week at CES 2019 we should expect to see a growing number of manufacturers introducing smart-home c... More

As the calendar flips, marketers will look to find new ways to gain an edge. As IBM predicts, a new breed of marketers is emerging with the help of artificial intelligence. IBM Wat... More

Perhaps it is time for a new approach, where advertisers think not only about the value of the media themselves, but also about the value of the data that guides ads as well?... More

The continued rise of companies such as Amazon, Etsy and other e-commerce websites shows that consumers' appetite for online shopping is not going away. People love to view their o... More

Brands have had a heavy presence on Alexa from the beginning thanks to branded skills, which allow users to make orders or access useful content. Because Alexa will recommend skill... More

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.... More

The Leveraging of Big Data to Identify Equality Gaps. In the context of artificial intelligence, important to understand how to provide digital access for all when it comes to fair... More

In the vastly oversaturated mobile app universe, creation means nothing — here, only survival counts. That survival, though, is easier said than done. Despite people’s insatiab... More

“As a marketer,” says Haresh Kumar, head of strategy and product marketing at Adobe Experience Manager, “you have seven seconds at your disposal before a customer’s attenti... More

In the digital world everyone wants scale -- virtually every platform needs it to survive. How about ad-supported video ventures? Even more so. With all the problems Facebook has, ... More

Retailers are amping up their analytics initiatives to procure a bigger piece of the seasonal pie. Innovative brands are leveraging the data they already have such as customer feed... More

If voice becomes the next big thing in retail, it would help Amazon strengthen its lead in online shopping and allow Google to become a stronger e-commerce competitor. The situatio... More

The podcast market will discover the answer to a foundational question about its future in the next few years. Will it continue along the path of music streaming, where all podcast... More

Three months into her new job as Salesforce’s chief marketing officer, and Stephanie Buscemi is ready to amp up the company’s brand awareness. "A particular area of product inn... More

Live videos terrorize many business owners because they create so many opportunities to disappoint customers, showcase something the brand doesn’t truly believe, or just be misin... More

'Likes' (previously favorite or the star icon) are a huge but pretty weak data point for Twitter. Cutting off this area blinds Twitter to a lot of potential data but the upsides sh... More

According to eMarketer’s 2018 Visual Search report, about 1 billion visual searches happen per month. That’s a tiny fraction of overall search, which renders hundreds of billio... More