Advertising

 

Target Teams Up With Disney on Interactive In-Store Shops (Star Tribune)

Leaders of the two companies announced at the D23 Expo that Target will carve out Disney-branded shops in 25 of its stores. As part of the deal, Target also will roll out an enhanc... More

The Future of Customer Experiences (Adobe Blog)

Adobe CTO Abhay Parasnis discusses how AR, VR, AI and voice will raise the bar for customer experiences.... More

Veritone Inks Deal With ART19 to Use aiWARE for Intelligent Ad Targeting in Podcasting (SSN)

Veritone announced an agreement with ART19, set to use aiWARE to run cognitive analysis and topical extraction on publisher podcasts that are part of ART19’s targeted ad sales pl... More

Facebook Premieres New Cinema Ad Formats (The Drum)

Facebook has further grown its suite of advertising products with the launch of a pair of tools designed specifically for cinema releases on the social network. Intended to help st... More

Podcasts Grow Into Effective Advertising Medium as Consumption Rises (CMO)

More people are tuning into podcasts and are heavily engaged with this audio content, according to new data released today from Adobe Analytics. The report, which surveyed 1,008 U.... More

Connecting Sales and Marketing: Sync or Sink (Adobe Blog)

For businesses trying to achieve digital transformation, building systems of data-sharing within and between sales and marketing organizations is a critical area of investment. And... More

NBCUniversal’s Secret Streaming Weapons: ‘The Office,’ Euro-Content, Advertising (Forbes)

NBCUniversal, a division of Comcast, shed some light on its highly-anticipated entrant into the Streaming Wars, announcing the launch of its advertising-supported service in April,... More

Hello, Brave New World! (NPR)

The advent of streaming has changed our relationship to music, but where is it taking us? What's the logical conclusion?... More

How to Make Sense of Advertising in the Streaming TV Industry (Forbes)

It’s no secret the TV streaming industry is on the rise. The explosive growth is expected to continue as more consumers replace their older television sets with internet-enabled ... More

U.S. Consumers Appreciate In-Game Ads (eMarketer)

Mobile gaming is quickly gaining popularity as an American pastime, topping social media and TV, according to a recent survey. For marketers, this medium is particularly beneficial... More

Predictive Analytics: How to Turbocharge Your Digital Marketing Strategy (ReadWrite)

As a savvy marketer in the digital age, you always need to stay up-to-date on the latest advancements in the world of technology, business intelligence, and analytics. You need to ... More

3 Kinds of Talent That Retailers Need to Thrive in the Digital Era (TWA)

Digital marketing specialist - The first thing a new-age retail business needs is a digital marketing specialist — and a neat budget to help them do the job. Since customers are ... More

How Social Intelligence Can Lead to a Better Marketing Strategy (SMT)

Some 90% of social media users communicate with businesses through this medium, and 63% now expect brands to offer customer service through it. Being socially adept is critical whe... More

LinkedIn Introduces Pricing Model to Align With New Marketing Objectives (Media Post)

LinkedIn has introduced a new pricing model that aligns with three new campaign objectives the company introduced publicly. Brand awareness, website conversion and job applicants a... More

Facebook Has Become the Storefront for Direct-to-Consumer Brands (AdAge)

The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction.... More

Spotify, Apple Music and Rivals are Secretly Fixing Your Mainstream Taste in Songs (CNET)

The meteoric popularity of streaming has lifted fortunes across the recording industry. But streaming also has been quietly shoring up the indie sector that exists outside the big ... More

Turn Data Into Intelligence to Drive Growth (Digitalist)

This is the era of the intelligent enterprise. Technologies such as machine learning, artificial intelligence, blockchain, and the Internet of Things offer exciting new opportuniti... More

The Rise of Conversational Commerce (Verdict)

The retail landscape is in a state of metamorphosis. Rising customer expectations and rapid technological innovations are propelling retailers into a new world, where traditional f... More

Marketers Must Deliver Quality Targeted Content Amid Social Media Decline (TechWire Asia)

Overall time spent on social media networks is falling, especially as Facebook, the largest of these networks, is seeing user engagement time flatline. eMarketer Principal Analyst ... More

The Glass Was Half Full at Cannes This Year: 3 Trends on Everyone’s Lips (Marketing Land)

From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered in a renewed sense of urgency and pur... More

Sign up for our newsletters
* indicates required
MESA Newsletters