Advertising

Television may never be the same. After two years of planning, the Walt Disney Co. has finally launched Disney+, the much anticipated streaming service that marks one of the Burban... More

Do advertiser and agency creatives need enhanced cross-platform tracking to inform decisions and enhance current and future campaign performance? Does the industry need to deliver ... More

Every day, users are selling or making purchases online through WhatsApp, Instagram, Messenger, and Facebook’s Marketplace. Seeing the opportunity for a new service, Facebook has... More

Spotify is trying to sell more multi-account family-plan subscriptions — by setting up a special “playground of sound” just for kids. The new Spotify Kids app brings together... More

In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By ut... More

Advertising in the digital age gives brands an unprecedented ability to reach and target individuals. But that's only half the story.... More

The world of digital marketing is always changing. New trends are emerging every day. There are various methodologies, and principles that are introduced to online marketing contin... More

As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle.... More

5G is coming and advertisers are doing everything in their power to stay ahead. Verizon has already launched 5G in roughly one-third of the 30 cities it’s planning to by the end ... More

As the world grows increasingly digital, companies need to evolve and focus on making consumers' lives easier and more efficient. There needs to be added value. New research backs ... More

The advent of “connected” vehicles has created an exciting opportunity to utilize data collected from a vehicle’s infotainment system for application to the media industry, i... More

The expansion of mobile networks using 5G connectivity is expected to be the catalyst for a great leap in connected user experiences, both online and in-store. Besides accommodatin... More

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. Keeping up on t... More

Advertising has always been about connecting with consumers on their terms. And, by now, it’s entirely clear those terms and conditions are changing at an unparalleled rate. Emer... More

Is the connected car market driving innovation in digital advertising, or is pressure from advertisers pushing automakers to commit more deeply to building connected cars? The answ... More

While the rise of digital advertising— and its ability to granularly target, measure and pay only for views or clicks— took the guesswork and risk out of advertising, billboard... More

At IBC 2019 ThinkAnalytics will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavio... More

As SAP expands its growing presence in the fashion industry, its technology will be hitting the runway for the third time in September, showcasing tech-enabled designs and a newly ... More

Advertising is coming to both the inside and outside of self-driving vehicles. Sony and Yamaha have teamed to create the SC-1 Sociable Cart, an autonomous vehicle with high-resolut... More

If data is the new currency of the digital economy, then the companies that succeed will be those that manage their data most effectively. What’s needed is a comprehensive data m... More