Advertising

IBM Is Betting on Blockchain to Provide Transparency in Media Buying (Adweek)

IBM is trying to position itself as a viable blockchain solution for brands and, now, publishers. For about a month, consumer goods company Unilever has been using IBM’s blockcha... More

How Data Creates Transparency in the Ad Supply Chain (MediaPost)

As advertising has shifted to programmatic advertising and real-time bidding, the increase in volume of transactions made possible by these technologies inadvertently make it relat... More

This SAP-Built Mobile App is Taking the $1.7 Trillion Fashion Industry by Storm (Forbes)

What does innovation look like in the digital age? If you ask Alicia Tillman, CMO for enterprise software company SAP, her answer might surprise you. Not only was SAP an official t... More

As Television Gets More Digital, TV Advertising Needs to Follow Suit (Forbes)

Television advertising revenue was up 7.1% in January 2018, according to the latest stats from the Standard Media Index. While that’s certainly not bad news — the boost was lar... More

Mobile Shopping is on the Rise, But Remains Split Between the Mobile Web and Apps (Adweek)

Mobile’s influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing tran... More

What’s a Computer? How M-Commerce Triumphed in China (Jing Daily)

Desktop and laptop computer ownership is declining in China, while smartphone use has neared total saturation among the younger generation. Ninety-four percent of 18-34 year olds n... More

Six Cutting-Edge Technologies That Will Change the Way We Shop (Twice)

Social Payments: Today’s shoppers want seamless payment experiences, whether that’s paying back a friend with a few taps on a smartphone or avoiding a checkout line by paying v... More

Why AI Is the New Battleground for Brand Marketers (Adweek)

Every day there’s another article about AI and its power of personalization. They’re not wrong. As customers hand over more and more data and the technology to decipher that da... More

How Search Will Be Transformed in 2018 and Beyond (MediaPost)

Artificial intelligence (AI) will take on new meaning this year as the technology moves from trend to staple. AI will help Amazon increase annual revenue from advertising and will ... More

Apple’s App Store Generated Over $11 Billion in Revenue for the Company Last Year (Forbes)

Apple reported that its App Store generated over $26.5 billion in revenue for developers in 2017, which was up about 30% year over year. This means that the App Store created appro... More

Metadata Will Supercharge Video, But it’s Still Early Days (AdExchanger)

With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content, and metadata is answering tha... More

Opinion: Big Data Works Only for Those Who Hype It (Bloomberg View)

Margrethe Vestager, the Europen Union's competition commissioner challenging tech giants on several fronts, has opened another: "big data." In an interview with The Wall Street Jou... More

The Future of Commerce is Mobile (CMO)

It wasn’t long ago that brick-and-mortar retailers saw the rise of mobile usage and m-commerce as the gravest of threats. Why would consumers, especially those who are younger an... More

Ads May Soon Stalk You on TV Like They Do on Your Facebook Feed (Bloomberg)

Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV. The Federal Communications Commission is poised to approve a new broadcast standard th... More

NBC to Air 450 Hours of Olympic Coverage on Cable (B&C)

NBCUniversal will be giving its cable networks a big helping of Olympics programming when it covers the Winter Games from PyeongChang, South Korea. NBCSN will have 368.5 hours o... More

How Google Aims to Bring TV Advertising Into the 21st Century (The Drum)

TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. As the leading online advertising p... More

Facebook Tests Letting Marketers Scour Posts, Comments (AdAge)

Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing. The beta test, an extension of Face... More

Targeting is Programmatic TV’s Killer App (CMO)

Programmatic television might sound like the future of advertising, but the truth is that automated TV buying is already widely used by brands and agencies, according to new resear... More

YouTube’s Technology Can Now Spit Out Thousands of Different Video Ads at Once (Adweek)

YouTube has new quick ways to cut up and serve ads. Going into Advertising Week on Monday, YouTube is launching a few new tools for advertisers with research from Ipsos, finding... More

Adobe GM: Data-Driven TV at a ‘Tipping Point’ (Beet.TV)

The talking is over, the forecasts are becoming reality. The time is now for the age when advertisers and media buyers can better target their television ad buys using datasets bey... More