Advertising

Ads May Soon Stalk You on TV Like They Do on Your Facebook Feed (Bloomberg)

Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV. The Federal Communications Commission is poised to approve a new broadcast standard th... More

NBC to Air 450 Hours of Olympic Coverage on Cable (B&C)

NBCUniversal will be giving its cable networks a big helping of Olympics programming when it covers the Winter Games from PyeongChang, South Korea. NBCSN will have 368.5 hours o... More

How Google Aims to Bring TV Advertising Into the 21st Century (The Drum)

TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. As the leading online advertising p... More

Facebook Tests Letting Marketers Scour Posts, Comments (AdAge)

Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing. The beta test, an extension of Face... More

Targeting is Programmatic TV’s Killer App (CMO)

Programmatic television might sound like the future of advertising, but the truth is that automated TV buying is already widely used by brands and agencies, according to new resear... More

YouTube’s Technology Can Now Spit Out Thousands of Different Video Ads at Once (Adweek)

YouTube has new quick ways to cut up and serve ads. Going into Advertising Week on Monday, YouTube is launching a few new tools for advertisers with research from Ipsos, finding... More

Adobe GM: Data-Driven TV at a ‘Tipping Point’ (Beet.TV)

The talking is over, the forecasts are becoming reality. The time is now for the age when advertisers and media buyers can better target their television ad buys using datasets bey... More

How Mobile is Changing Back-to-School (Mobile Marketer)

Back-to-school shopping isn't just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key compone... More

YouTube Adds Chat Feature to Android and iOS Apps (Variety)

YouTube added a chat feature to its Android and iOS apps Monday, allowing users to message their contacts and share videos with them. “Like chats around the water cooler, shouldn... More

Big Smartphones Ate the Tablet Market (Recode)

Big smartphones have finally eroded tablet usership. Global tablet sales declined for the first time in 2015, but the number of tablets in active use is expected to decline for the... More

‘Dunkirk’ Could Launch a 70mm Film Presentation Renaissance (THR)

Warners bought the projectors that the Weinstein Co. restored for 'The Hateful Eight,' and now other filmmakers are eyeing future releases in the format. Christopher Nolan's Dun... More

Rumbling Seats. Virtual Reality. Booze. Theaters Plot the Future of Cinema in Uncertain Times (LA Times)

Today, moviegoers pay for tickets online and get their phones scanned at the door. They eat restaurant-style food and sip movie-themed cocktails in theater lounges before the films... More

Google is Getting Ready to Make Changes to Chrome that Could Block Bothersome Ads (Adweek)

Publishers that don’t meet Google’s standards for creating good advertising experiences might want to up their game: an upcoming version of Google Chrome could block more ads o... More

Republican-Backed Privacy Bill to Protect Restrictions on Sharing Browser History (AdAge)

Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called "edge providers" such as Goog... More

Networks Offer Taste of TV’s Ad Future – Marketers are Hungry for More (NYT)

America’s biggest television networks invited advertisers to New York institutions like Carnegie Hall and Lincoln Center last week, giving them an early glimpse at their fall lin... More

Google Wants All Online Ads to Run on Its Speedy Mobile Formats (Bloomberg)

Two years ago, Google began lobbying publishers to build websites using its super-speedy design. Now it’s making the same pitch for ads. At its I/O developer conference, the Alph... More

As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV (New York Times)

TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating. There has been no shortage of bad headlines for television networks over the last few months, as ... More

Why More Brands are Doing it Live (CMO)

For brands, the challenge is to mimic the elements that make live TV programming compelling. That means creating anticipation for an event and embedding some risk into the programm... More

Google Brings Traditional TV Inventory to DBM (The Drum)

Google is making traditional TV inventory available via DoubleClick Bid manager in the US in a move that will also see it provide advertisers with “impact-based metrics” to bet... More

Oracle Plans Aggressive Move Into TV Advertising (AdAge)

Oracle is gearing up for an "aggressive" move into TV advertising. To kick off what should lead to more partnerships like it, the company's Data Cloud division has joined with line... More