Advertising

Adobe GM: Data-Driven TV at a ‘Tipping Point’ (Beet.TV)

The talking is over, the forecasts are becoming reality. The time is now for the age when advertisers and media buyers can better target their television ad buys using datasets bey... More

How Mobile is Changing Back-to-School (Mobile Marketer)

Back-to-school shopping isn't just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key compone... More

YouTube Adds Chat Feature to Android and iOS Apps (Variety)

YouTube added a chat feature to its Android and iOS apps Monday, allowing users to message their contacts and share videos with them. “Like chats around the water cooler, shouldn... More

Big Smartphones Ate the Tablet Market (Recode)

Big smartphones have finally eroded tablet usership. Global tablet sales declined for the first time in 2015, but the number of tablets in active use is expected to decline for the... More

‘Dunkirk’ Could Launch a 70mm Film Presentation Renaissance (THR)

Warners bought the projectors that the Weinstein Co. restored for 'The Hateful Eight,' and now other filmmakers are eyeing future releases in the format. Christopher Nolan's Dun... More

Rumbling Seats. Virtual Reality. Booze. Theaters Plot the Future of Cinema in Uncertain Times (LA Times)

Today, moviegoers pay for tickets online and get their phones scanned at the door. They eat restaurant-style food and sip movie-themed cocktails in theater lounges before the films... More

Google is Getting Ready to Make Changes to Chrome that Could Block Bothersome Ads (Adweek)

Publishers that don’t meet Google’s standards for creating good advertising experiences might want to up their game: an upcoming version of Google Chrome could block more ads o... More

Republican-Backed Privacy Bill to Protect Restrictions on Sharing Browser History (AdAge)

Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called "edge providers" such as Goog... More

Networks Offer Taste of TV’s Ad Future – Marketers are Hungry for More (NYT)

America’s biggest television networks invited advertisers to New York institutions like Carnegie Hall and Lincoln Center last week, giving them an early glimpse at their fall lin... More

Google Wants All Online Ads to Run on Its Speedy Mobile Formats (Bloomberg)

Two years ago, Google began lobbying publishers to build websites using its super-speedy design. Now it’s making the same pitch for ads. At its I/O developer conference, the Alph... More

As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV (New York Times)

TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating. There has been no shortage of bad headlines for television networks over the last few months, as ... More

Why More Brands are Doing it Live (CMO)

For brands, the challenge is to mimic the elements that make live TV programming compelling. That means creating anticipation for an event and embedding some risk into the programm... More

Google Brings Traditional TV Inventory to DBM (The Drum)

Google is making traditional TV inventory available via DoubleClick Bid manager in the US in a move that will also see it provide advertisers with “impact-based metrics” to bet... More

Oracle Plans Aggressive Move Into TV Advertising (AdAge)

Oracle is gearing up for an "aggressive" move into TV advertising. To kick off what should lead to more partnerships like it, the company's Data Cloud division has joined with line... More

YouTube’s New TV Service Gives it a Big Chance to Reinvent the 30-Second Commercial (L.A.Times)

YouTube says its new streaming service marries the convenience of online video with the star power of broadcast and cable TV. That applies to not just shows, but also the ads. Y... More

MTV Launches ‘My Super Sweet 16’ Casting Call on Musical.ly (THR)

MTV is reviving mid-2000s hit My Super Sweet 16 with the help of a modern day social network. The cable net has partnered with Musical.ly, an app for creating and sharing short, lo... More

Apple is Pushing iPad Like Never Before (Above Avalon)

Apple is pulling out all the stops when it comes to selling iPad. We are seeing the company take its most aggressive stance yet in getting existing iPad owners to upgrade. For the ... More

Report: Online Reviews Impact Purchasing Decisions for Over 93% of Consumers (The Drum)

With 60% of consumers looking at online reviews at least weekly, a recent survey suggests that 93% say online reviews do impact their purchasing decisions. The way consumer engagem... More

YouTube Challenges Agencies to Retell Classics in 6 Seconds (AdAge)

Who says you can't tell a wonderfully complex story in six seconds? Certainly not YouTube, which challenged creatives in the ad world to adapt Western civilization's best books int... More

Survey: Advertiser Tracking Concerns Second Only to Hacking for Web Users (The Drum)

Hacking is a lead concern for web users, but it is closely followed by advertiser tracking, an issue the marketing industry may have to address if it wants to continue to deliver a... More