M+E Connections
Spark Digital Poses OTT App Questions
Story Highlights
With so many new entries into the burgeoning OTT space, Spark Digital, a software consulting, design and development firm focused on the media and entertainment industry, has produced a new questionnaire for product owners, to give them a head start on the process of developing a new application.
The questionnaire — “OTT Application Development: Questions to Ask and Answer Before You Get Started” — covers nearly 50 crucial issues that should be addressed before diving into the OTT space, from pinpointing who your audience is, to setting reasonable expectations for subscriber growth, revenue, and other key metrics. Spark Digital’s OTT questionnaire can be read or downloaded here.
