Starting this month and running through September, content protection and multiscreen TV solutions firm NAGRA and research firm MTM will produce their third annual “Pay-TV Innovation Forum,” which covers a global analysis of pay TV service provider products and services, in-depth interviews and surveys, and a series of regional seminars, beginning in the U.K. March 19.
The two companies will debut a final report with their findings at IBC in September.
“Building on the success of and research from the first two editions of the ‘Pay-TV Innovation Forum,’ we are excited to present the third season of this ambitious program that is designed to provide service providers and content owners with a holistic view of new opportunities and strategies they can pursue to innovate and continue growing,” said Simon Trudelle, senior director of product marketing for NAGRA. “The 2018 program will dive into specific innovation areas such business models and distribution strategies, advanced TV services and OTT applications, and related new technologies — voice, analytics and AI, VR, Smart Home solutions and more. We look forward to sharing more insights from our research throughout 2018.”
Key topics from this year’s report include the convergence of pay TV and OTT services, changing consumer expectations and the future of content distribution, advancements in analytics, big data and AI, the changing nature of piracy and approaches to content protection, and new business models and strategies.
The goal is to help pay TV providers and content owners find new opportunities and collaborate on new innovations.
“We’re excited to be partnering again with NAGRA to explore the next-generation of innovation opportunities for pay TV service providers and content owners around the world, building on the findings from the first two years of the program,” said Jon Watts, managing partner of MTM. “With disruption and competition intensifying, pay TV industry participants need to think carefully about new strategies, business models, product portfolios, and technologies that will help them maintain and grow their business.
“Our themes this year include making skinny bundling work and business transformation, hugely important for the industry. By engaging in an active industry-wide discussion, we are looking to encourage new ways of collaborating and innovating across the industry.”