Business
Estonian Broadcaster ERR Selects Avid to Modernize its News Workflows (MESA)
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Avid today announced that Estonia’s national public broadcaster, ERR, has invested in a story-centric news workflow based on Avid MediaCentral®, the industry’s most open, tightly integrated and efficient platform designed for media. Further, with the adoption of MediaCentral | UX, the cloud-based web front-end for MediaCentral, ERR’s teams have become more collaborative and efficient, with the ability to deliver compelling programming faster for three Estonian and Russian TV channels.
“Today’s news broadcasters need to ensure their productions stand apart by creating top-quality news packages with stunning graphics,” said Tom Cordiner, Senior Vice President of Global Sales, Avid. “ERR’s new story-centric workflow based on MediaCentral provides an efficient, highly integrated, future-proof system with all the tools needed for advanced news and graphics production.”
Estonia’s largest broadcaster needed to modernize its news studios’ outdated infrastructure to successfully compete in the current media landscape. It also needed a centralized approach to news creation, analysis, archiving and graphics, and the ability to deliver UHD content. As a member of Avid’s preeminent customer community for more than 20 years, ERR turned to Avid and its partners, Hannu Pro and TVC, to modernize its news, graphics and studio workflows.
“Avid understands how the market is changing and offered the most comprehensive and tightly integrated solution that allows us to address the challenges and demands of contemporary broadcasting,” said Jaanus Lillenberg, ICT Director, ERR. “With MediaCentral, we have a reliable, state-of-the-art workflow with modern news, graphics, and studio solutions that enable us to engage viewers with a visually appealing look for our TV channels.”
Avid worked closely with ERR, Hannu Pro and TVC to create a customized solution that includes Maestro™ | TD Control for displaying large-scale high-resolution graphics on video walls, triggered by Maestro I Designer. Avid MediaCentral | UX provides a single, easy-to-use interface for fast, collaborative media production leveraging MediaCentral | Production Management and MediaCentral | Asset Management modules, and the MediaCentral | Newsroom Management module from any device including mobile devices. ERR has also implemented MediaCentral | Ingest to orchestrate file-based workflows, the Avid AirSpeed® | 5500 video server, and several Avid Media Composer® suites for nonlinear editing.
