Just ahead of the annual CES trade show, TiVo has unveiled its Next-Gen Platform suite of products for content operators, geared toward helping media companies offer more personalized services to consumers.
The cloud-based suite of products aims to give operators the ability to integrate content across linear, VOD, OTT and DVR platforms, with the goal of reducing subscriber churn.
“Consumers face a fragmented, ever-changing media landscape as new services, content sources and devices continue to proliferate,” said Michael Hawkey, SVP and GM of user experience for TiVo. “Media companies are compelled to evolve. TiVo’s Next-Gen Platform is specifically designed to meet the consumer’s insatiable desire for entertainment while enabling operators to maintain market share and remain relevant amid growing competition.”
TiVo’s new platform is device-agnostic and touts its future-proof ability to be deployed across quadrature amplitude modulation (QAM), hybrid and IPTV standards. Managed set-top-boxes (like Linux and Android TV) and unmanaged devices (including Apple TV, Amazon Fire TV, and others) are covered.
“User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”