HITS
College Football Playoff Taps Wazee for File Transfer Services
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Just in time for the final games of the year, the College Football Playoff has tapped Wazee Digital and its Media Hub service to replace its file transfer protocol (FTP) site, offering media a new, branded portal to access and download CFP content use in coverage of the games.
“We had been using FTP sites to store our digital assets in the past. While FTP served our needs over the years, it was time for something simpler and more efficient,” said Gina Lehe, CFP senior director of communications and brand management. “Members of the media are often crunched for time and need a site that is reliable and well-organized, so the greatest benefit of having Digital Media Hub is to provide media with a user-friendly one-stop shop that gives them easy access to all things CFP.”
The Wazee Digital Media Hub is a centralized, SaaS-based system that allows broadcasters to capture live content and make them immediately available for highlights, publishing, and syndication while an event is happening. In addition to offering up access to footage during the playoffs, CFP is also using the hub for logos and media day and press conference clips from the previous national championship games.
Wazee expects to see the most heavy usage Jan. 1 and Jan. 8 during the games themselves, while during the Jan. 6 media day, Wazee Digital will integrate workflows with CFP teams on-site to receive clips and content.
“Digital Media Hub provides an intuitive, branded interface to search, preview, and download near-live content in a quick-turn ‘newswire’-type service for busy news media,” said Mike Arthur, SVP of licensing and live events at Wazee Digital. “By doing away with old FTP technology and moving to Digital Media Hub, College Football Playoff has greatly improved the experience for its stakeholders in the press while streamlining its own workflow — especially on Media Day.”
