Ellation, Inc., parent company of the Crunchyroll and VRV content platforms, has reached an agreement with cloud-based entertainment software firm Mediamorph, to use the company’s enterprise software and data services.
Ellation, which received most of its funding from Otter Media, a joint venture between AT&T and The Chernin Group, could more than 25,000 titles across Crunchyroll and VRV, with more than 20 million registered users and more than one million paid subscribers combined. The company will use Mediamorph’s offerings to better improve management, visibility and control of its catalog of content rights and associated contracts.
“We are thrilled to support Ellation’s growth and goal of maximizing content value,” said Mediamorph CEO Rob Gardos. “Our passion is helping customers thrive in today’s increasingly complex digital media and entertainment ecosystem.”
Ellation’s growth has resulted in increasingly complex acquisition and licensing deals, covering hundreds of titles, multi-currency financial obligations, various rights, windowing information, and date triggers for titles and contracts. The company aims to help its business affairs, finance and content operations teams save time and effort by using Mediamorph’s services to provide a centralized system of record, allowing for quick access, search, and management of data.
“As we continue to grow, it is critical for us to scale successfully and better manage the complex nature of our contracts and title rights,” said Ellation CFO Susanna Hofmann. “Mediamorph will both improve the visibility into our library of content to take full advantage of its value, and more effectively aid the automation of our financial processing.”