When more than 500 studio leaders and their technology partners gather Oct. 18 at the Skirball Cultural Center in Los Angeles for the annual HITS Fall event, among the sessions they’ll be choosing from to end the day are a collection on the importance of metadata, the emergence of AI, and the changing rights management options in the media and entertainment space.
Here’s a look at what’s on tap during the “Metadata, Rights and Assets” track of the HITS: Fall event:
• At 4:15 p.m., Joey Fulcher, director of media logistics sales, Americas for Ooyala, will look at how creating a single source for all your metadata — including asset, business, event and AI data — allows you to connect tools in the production pipeline and streamline workflows, in the presentation “Turn Metadata into Megadata: How to Transform Your Business with Great Data.” The interactive session will look at how the ability to take in, transform and deliver content quickly (as well as refresh old content) is critical to future success.
• In the presentation “Ahead of the Tide: Rights Management and Licensing Opportunities in the Digital Future,” Michael Jeffrey, VP of business development, music and video, for TiVo, will look at the difficulties present today in video rights management has begun. A new world of consumption models and monetization opportunities are opened up if a company is armed with scalable platforms that use machine learning to connect large content catalogs, extract deep metadata and identify crucial relationships between content.
• Jeanette Graham, regional business development director for Veritone, closes out the day with the presentation “Artificial Intelligence Made Actionable for M&E.” Studios, broadcasters and OTT service providers alike can use AI technology to extract insights from both structured and unstructured content. Graham’s session will look at how artificial intelligence is transforming public and private audio and video data for the M&E industry, with examples of purpose-driven solutions that are improving workflow efficiencies through content search and discovery; ad verification; sponsorship valuation; competitive research; and more.
The 2017 edition of HITS Fall is presented by Cast & Crew, with sponsorship by Ooyala, Sohonet, Microsoft Azure, Premiere Digital, TiVo, LiveTiles and Veritone. Produced by the Media & Entertainment Services Alliance (MESA), the event’s association partners include the Hollywood IT Society (HITS), the Smart Content Council, Women in Technology Hollywood (WiTH), the Los Angeles chapter of the Information Systems Security Association (ISSA), and the Content Delivery & Security Association (CDSA).
To register, click here.