Games/Interactive

Veritone signed an expanded, two-year agreement with iHeartMedia. The agreement gives iHeartMedia a license to Veritone aiWARE platform for more than 200 of its radio stations in the top 50 markets. This expanded relationship will enable iHeartMedia to seamlessly and automatically process, transform, and review audio data in near-real time, with enhanced ad and content tracking, comprehensive analytics, faster content extension, and smarter media management.

“We’re thrilled to be able to bring our technology to assist one of the most innovative and recognizable names in media,” said Ryan Steelberg, co-founder and president of Veritone. “iHeartMedia has proven themselves as a brand that is undaunted by the changing media landscape, and understands that in order to stay ahead and remain competitive now and in the future, it must continue to evolve and adopt innovative technologies.”

The wide variety of iHeartMedia’s platforms include radio broadcasting, online, mobile apps and browser, digital and social media, podcasts, all of which include personalities and influencers, live concerts and events across the country, syndication, and more. In addition to its data-focused programmatic platform, Veritone will assist iHeartMedia with an even more comprehensive, AI-based solution enabling real-time intelligence and impactful applications by contextualizing and dimensionalizing unstructured data.

“Incorporating Veritone’s artificial intelligence capabilities into the robust and data-focused iHeartMedia media ecosystem is another important step toward a smarter future in audio,” shared Tim Castelli, president of national sales, marketing and partnerships at iHeartMedia. “We are the leaders in audio content and data and Veritone will dramatically assist in our current content monitoring and extension workflow, providing us with even more opportunities to enhance our advertising and content initiatives.”

Previously, iHeartMedia spent hours reviewing ad placements in addition to indexing, packaging, extending, and distributing content. In 2017, the U.S. radio industry as a whole is projected to have $17.8 billion in advertising revenue, so verifying and organizing ad verification and performance data is imperative. Veritone enables iHeartMedia to focus on more creative marketing strategies, rather than on monotonous analysis of data. Using advanced AI-based metadata creation and analytics, iHeartMedia will now be able to provide near real-time reporting of performance and verification for its advertisers, showing concrete metrics and ROI of an advertiser’s dollars spent.

Currently, Veritone’s aiWARE platform integrates an ecosystem of over 120 best-of-breed AI engines across the major classes of cognition, such as transcription, translation and facial recognition. Veritone’s innovative technology includes the Conductor layer, which orchestrates multiple engines, as well as a robust suite of applications, which together reveal valuable, actionable insights from unstructured data and enable capabilities such as verifying, monitoring and repurposing aired content. In addition to delivering these unprecedented and previously untapped results, Veritone is continuing to build on the knowledge the platform curates every day.