Business

MESA’s First Media & Entertainment Day Hits New York July 25

A full day of conferences, keynotes, workshops and technology showcases, covering four different areas of the media and entertainment industry, is set for July 25, when the Media & Entertainment Services Alliance (MESA) holds its first-ever Microsoft Media & Entertainment Day, at the Microsoft Technology Center (MTC) on Eighth Avenue in New York City.

The event will feature four half-day event programs, across two floors at the MTC, covering content protection, video in the cloud, artificial intelligence and machine learning, and metadata’s place in the content lifecycle.

“MESA’s pleased to co-locate its programs with Microsoft’s M&E Day and looks forward to helping build the event into a midsummer bell-weather event for the New York media & entertainment community,” said MESA executive director Guy Finley.

Scott Bounds, Microsoft’s U.S. industry leader for communications and media, added: “Microsoft looks forward to bringing together thought leaders from throughout the media & entertainment community to exchange the latest trends and technologies that impact the business practices of executives in television, advertising and digital. We welcome the membership of MESA and the entire M&E community to join us for this new annual event.”

Floor A of the event will include the Content Delivery & Security Association’s Content Protection Summit East, which offers expert solutions and best practices for content security. The program will include a broadcast CISO roundtable, and presentations including “Putting a Stop to Illegal IPTV Distribution of Your Content – Real Solutions to get Real Results,” “Securing Production & Post-Production for Film & Television,” “Protecting Creativity in the Online Era,” “Blockchain’s Relevance and Impact on Security,” and the keynote “Importance of 3rd Party Audits in the M&E Ecosystem.”

The second Floor A track — “Video in the Microsoft Cloud: Where Collaboration Meets Workflows” — has Microsoft tech experts, their customers and partners exploring proven workflows that are now fully produced, securely, with collaborative efficiencies, in the cloud. “Secure Rendering in the Cloud,” a keynote on “Optimizing Video Workflows,” “Real-Time Research Made Easy!” and “From Cloud Playout to Payout” are the topics set to be covered.

Floor B of the event sees the track “Microsoft’s AI, Machine Learning and Bots,” with Microsoft bringing out its top minds to discuss the future of workplace intelligence. “Understanding How Bots are Used in M&E,” “Making AI Accessible to All Organizations,” a keynote on “Azure’s Decision Service and How it Impacts Humans,” “Launching the Country’s First Linear Pay TV Network with AI” and “Video Analytics – Understanding What’s in Your Content” are in line to be discussed.

For the Metadata Madness East event, also on Floor B, all things metadata for the media and entertainment industry will be tackled, including “An Inconvenient Data Truth: The Challenge of Integrating Data Across All Business Units,” a keynote on “Forward Thinking – The Maturity Stage of AI in M&E,” “Why Metadata is King of Content” and “Can Asset Management Make Your Content Work Smarter?”

All four conferences will wrap up at 5 p.m., after which attendees will be welcome to network on the MTC’s midtown roof deck.

Confirmed speakers include:  Cyril Rickelton-Abdi (Turner), Scott Bounds (Microsoft), Markus Cozowicz (Microsoft), Jonathan Crockett (Complex Media), Rajeev Dutt (Dimensional Mechanics), Craig Dwyer (Avid Technology), Tony Emerson (Microsoft), Steve Fastook (CNBC), Mark Nakano (NexGuard), Andy Pongratz (x.news), Kristy Ramsammy (Conde Nast),

Kristy Ramsammy (Conde Nast), Joel Sloss (Microsoft Azure), Jeremy Smith (Jellyfish Pictures), Ben Stanbury (The Walt Disney Studios), Harrie Tholen (NexGuard), Daniel Tutino (Autodesk), Martin Wahl (Microsoft), Jeff Weber (ZoneTV), David Würgler (NAGRA) and Lulu Zezza (Three Zebra Solutions).

The Microsoft Media & Entertainment Day is being produced by the Media & Entertainment Services Alliance (MESA), in association with the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS) and the Smart Content Council, with sponsorship by Ooyala, ZoneTV, NAGRA, NexGuard, Avid Technology, Blue Prism, Dimensional Mechanics, LiveArena, TiVo, x.news, Affinio, Akamai, Sohonet, MediaSilo and Microsoft Azure.

To register or for more information, click here, or to showcase your company’s solutions and services at Microsoft Media & Entertainment Day contact: Christian Calson at Christian@MESAlliance.org, 310-945-6284.